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Amazon Black Friday Ad Analysis: Save $50 on Fire TV Recast

Get the best prices on Fire TV Recast and Fire tablets, as well as a rare discount on Xbox One X.
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Amazon Black Friday

The Amazon Black Friday ad is finally here, and the deals are starting early! We've rounded up our favorite picks from the ad, so check them out below!

Amazon is one of the most popular stores for Black Friday deals — and with good reason. Who doesn't love shopping in pajamas? Plus, if you're a Prime member, Amazon offers convenient perks like free 2-day shipping.

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Best Amazon Black Friday Ads for 2018

  • Amazon Fire TV Recast 500GB DVR with 2 Tuners for $179.99
    Why Buy It: $50 off new tech

    If you want to employ Alexa to help you record live, over-the-air TV, the Fire TV Recast belongs in your living room. This deal offers one of Amazon's newest gadgets (in addition to two tuners) at the lowest price we've seen.

    Need more room and tuners? The Fire TV Recast 1TB model with four tuners is available for $219.99.


  • Amazon Fire 7 Tablet with Alexa for $29.99
    Why Buy It: Great price on a basic tablet

    The Fire 7 is a basic tablet, but this deal puts it at a great price. It's $20 cheaper than usual, and makes a solid pick for anyone wanting light-use tablet for reading, web surfing, or streaming.


  • Amazon Fire HD 8 Tablet with Alexa for $49.99
    Why Buy It: $30 off latest edition

    If you need more storage and a bigger screen, the Fire HD 8 beats out our suggestion above. Plus, it offers Alexa functionality so you can control videos, music, apps, and more with just your voice.


  • Ring 2 Video Doorbell + Amazon Echo Dot for $139.00
    Why Buy It: It's $109 cheaper than buying these items separately

    Add a touch of security and convenience to your home with this deal. The video doorbell allows you to see who's at the door before even answering it. Plus, the deal is even better since it comes with the latest generation of Echo Dot for free.


  • Adult Clothing for up to 50% off
    Why Buy It: Solid discount on a variety of clothes

    Stock up on men's and women's clothing with this deal, which offers discounts on Amazon brands like Amazon Essentials, Goodthreads, and Daily Ritual. Even better, prices for these pieces start at $15 now, so further discounts only make them better.


  • Samsonite Luggage for up to 70% off
    Why Buy It: Great luggage at a huge discount

    Whether you have a trip coming up or simply need to replace your worn suitcase, this deal offers the chance to save a ton. Take up to 70% off select Samsonite pieces, and make sure you have a full collection for whatever travels you embark on.


  • Philips Hue Smart Lighting for up to 40% off
    Why Buy It: Outfit your home with smart items for less

    Take your smart home to the next level and give every room lights you can control with your voice. This deal is a good way to stock up for more rooms at a serious discount.


  • Hive Smart Thermostat with Hub for 35% off
    Why Buy It: Save on your energy bill

    Install this smart thermostat in your home, and your utility bill will thank you. If you're already over this winter weather, the Hive can help keep every room at the ideal warmth when you need it most.


  • Nintendo Switch + Mario Kart 8 Deluxe for $299.99
    Why Buy It: Bonus game for free

    If you've been waiting for the Switch, this deal is a solid pick. It's list price, but it does include a download code for Super Mario Kart 8 Deluxe for free — not bad!


  • Xbox One X Fallout 76 Bundle for $429
    Why Buy It: Rare discount on the latest Microsoft console

    We haven't seen a ton of discounts on the Xbox One X, which normally retails for $500. This bundle cuts $70 off, bringing this console bundle to a (still pricey, but more affordable) $429. Plus, it includes the latest Fallout game.


  • Xbox One S NBA 2K19 Bundle for $229
    Why Buy It: $70 cheaper than current prices

    This deal offers up a recent console at an affordable price. Even better, it comes with a brand new game for free.


  • Select Denim Brands for up to 50% off
    Why Buy It: Designer denim at half off

    Stock up on jeans with this deal on noteworthy brands. Take up to 50% off quality styles from J.Crew, DL1961, and True Religion.


  • HP Sprocket Photo Printer for $89.99
    Why Buy It: It's at least $30 cheaper than current prices

    Shutterbugs will love having this portable printer handy, as it makes it easy to instantly print your favorite photos. Even better, it's at least $30 cheaper the going price now.


  • Toshiba 50" 4K UHD Fire TV Smart HDTV for $299.99
    Why Buy It: Decent price for a 50" smart set

    This TV is pretty affordable, although we were hoping to see better prices from Amazon. Still, $300 for a mid-size set is decent, and if you want Fire TV functionality from a recognizable brand, this is a solid pick.


  • Amazon Fire TV Cube with Alexa Remote for $59.99
    Why Buy It: Best price we've seen

    Though the Fire TV Cube hasn't even been out six months yet, this is an unbeatable price. We thought it would drop to $90 at the most, but you can grab this streaming media player at 50% off its normal price by shopping on Black Friday.


  • Amazon Echo for $69
    Why Buy It: Great discount, and a great cause

    If you want your purchases to benefit a good cause, consider shopping the limited edition Echo (RED). It's the same price as the regular second-gen Echo, but $10 from each purchase is donated to the Global Fund.

    Prefer another color of Echo? The standard Echo is the same price.


  • Amazon Echo Dot for $24
    Why Buy It: It's a whopping 50% off

    This third-generation Alexa device was just unveiled in September. It's bigger than the second generation and reportedly offers better sound than its predecessor — and Amazon is cutting the price in half!


  • Amazon Smart Plug for $5 with Amazon Echo Purchase
    Why Buy It: Save $20 buying them together

    If you want to start your smart home conversion, but don't know where to begin, this deal is a solid option. Amazon's recently released smart plug is only $5 when you purchase an Echo device, and it can be used to control a variety of objects that aren't smart on their own.


  • TP-Link Smart Products for up to 46% off
    Why Buy It: Smarter devices for less

    If you're shopping smart devices, you can take nearly 50% off a variety of different ones with this deal. Considering TP-Link offers smart plugs, LED bulbs, computer networking products, and more, you're sure to find an item you need at a solid price.

Looking for more Amazon Black Friday deals? Check out the whole ad here. You can also check out our full guide to shopping at Amazon on Black Friday below.

What to Expect From Amazon Black Friday Sales in 2018

According to the site, Amazon doesn't price-match. But that doesn't stop the retail giant from using aggressive pricing strategies to compete with Walmart, Target, and Best Buy during Black Friday. Assuming you're fast enough to add Lightning Deals to your virtual cart, you can snag awesome deals.

Read on to learn how you can successfully score Amazon's best Black Friday deals.

When Will the Ad Be Released?

The 2018 Amazon Black Friday ad dropped on November 15; surprisingly, it opted not to share an official "preview ad" this year. In 2016, Amazon released a preview ad for Black Friday on November 11. Last year it offered a preview even earlier — around November 6. (The vast majority of its ad dropped on November 14.)

SEE ALSO: 10 Black Friday Deals You Can Get NOW

Keep in mind that Amazon's ad tends to be a list of highlights. While the ads above are certainly notable, there's no way to adequately communicate the sheer scope of Amazon's actual Black Friday sale, as that will also include an army of marketplace deals.

UPDATE: Amazon recently announced it's offering free shipping for everyone this holiday season, even non-Prime members. No minimum purchase is required, and this promotion won't apply to add-on items.

Will Amazon Be Open on Thanksgiving?

Amazon is always open online, but its brick-and-mortar presence is continually growing, as well. With Amazon Books stores established in 10 states and Washington, DC, not to mention a plethora of pop-up locations, customers have plenty of ways to shop in-store at Amazon. It's hard to imagine these stores won't be open on Thanksgiving — especially the pop-ups within other retail spaces, like Kohl's.

When Does the Sale Start?

Amazon seems to be intent on turning Black Friday into an entire month. In fact, Amazon opened the site's Black Friday Deals Store on November 1 in 2016 and 2017. These early deals tend to encourage other stores to drop their prices. And yes, early Black Friday deals are live on Amazon right now.

Amazon's early Black Friday deals tend to encourage other stores to drop their prices.

With early sales from Amazon being branded as "Countdown to Black Friday Deals," you might think they're worth digging through. Some gems can always be found, but the best deals will still happen during the actual week of Black Friday. It's worth taking a glance at Amazon around November 18. That's the Sunday that kicks off Black Friday Week.

When Is the Best Time to Shop?

During Black Friday Week last year, we saw the most Editors' Choice deals at Amazon on Thanksgiving and Black Friday. We expect more of the same in 2018, but the days leading up to Thanksgiving (beginning with the Sunday before) should have a trove of offers, as well. It's worth checking out Amazon during the entire week.

What Will Be on Sale?

In 2017, the top categories at Amazon were once again home and garden deals, along with electronics. Also worth a mention are gaming and toy deals, as the number of those often came close or tied with the number of electronics deals.

Amazon tends to have plenty of discounts on Kindle, Fire, and Alexa devices, too — but be aware that these aren't always notable. For instance, last year we saw the Fire 8" tablet for $50 (a great deal), but the Kindle Paperwhite was one to skip at $90.

Expect lots of deals on home and garden products like Instant Pot, plus offers for Amazon devices.

In addition to those categories, be sure to keep an eye on Dash Buttons. Amazon often has deals for these bundled with credits. And Instant Pot pressure cookers will likely make a return, so look for the 6- or 8-quart models to potentially earn our Editors' Choice designation. Around Black Friday, we tend to see the best deals on these small kitchen appliances.

What Will Be the Big Doorbusters?

Lightning Deals will return, and as always, we expect many of them to be popular and sell out quickly (obviously). Amazon is known for offering one or two really excellent TV Lightning Deals during Black Friday. Last year, shoppers who were quick enough could snag a 32" 720p TV for $70 or a 49" 4K TV for $160. While we expect to see a couple of similar offers in 2018, those should disappear in the blink of an eye.

Don't Expect Alexa-Only Deals

Alexa-only deals were popular for a couple of years, but they seem to be a thing of the past now. Amazon has done away with the page detailing Alexa-shopping exclusives. And for Prime Day this year, we noticed that the deals Alexa recited matched those you could already find on the site. Because of this, we aren't expecting any device exclusives for Black Friday 2018.

SEE ALSO: Amazon Is Giving EVERYONE Free Shipping For the Holidays

What You Should Know Before You Shop

As always, preparing a strategy ahead of time will ensure your Black Friday shopping at Amazon goes smoothly. Here's what you need to know to put together your plan for the big day.

  • When the sale starts: Countdown to Black Friday will start in early November, but the best deals will be rolling out by November 18.

  • Time limitations: Lightning Deals will start every five minutes, and many will sell out quickly.

  • In-store or online? The majority of the deals will be online; however, some deals on Alexa devices especially could be available in-store.

  • Alexa-exclusive deals: We don't expect any of these to make an appearance for Black Friday.

  • Amazon Prime: It's not necessary to be a Prime member, but the benefits are rather handy around Black Friday. Members will receive early access to Lightning Deals, which can make all the difference for an item that's in high demand. And that 2-day free shipping is a nice perk, too.

  • Download the app: It's a necessity for navigating Amazon's Black Friday deals. With the app, you can watch all the deals you're interested in and receive a heads up right before they go live.

  • When the ad drops: The Amazon Black Friday ad is out now!

  • Best day to shop: If you can only shop one or two days, make them Thanksgiving and Black Friday. If you can shop more, start checking for awesome deals the Sunday before Thanksgiving.

Readers, what will you be shopping for on Amazon during Black Friday 2018? What are the best deals you scored last year? Let us know in the comments below!


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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3 comments
mcsmooth
As long as I get my stuff before Christmas I could care less
mcsmooth
@axgupta1 I had the same issue. It's cause that wind storm in DC that collapsed that fulfillment center.
axgupta1
Be careful when ordering from Amazon. Their prime is not working. All prime eligible items are showing delivery dates of 10-15 days. Even then there is no guarantee of delivery. I chatted with Amazon support and they told me that their is some problem with their fulfillment. There is nothing from Amazon about why prime eligible items are showing two weeks delivery time.