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Amazon Black Friday Ad Analysis: You Won't Believe How Cheap This 32" TV Will Be

Get the lowest prices ever on Echo models (even the newest ones!), plus sweet TVs for cheap.
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Amazon Black Friday

Finally, it's here: Amazon released its full Black Friday preview.

Last week, the store shared a preview of its device deals, but today Amazon dropped an even bigger list of deals to expect during its Black Friday sale.

Black Friday Starts Early at Amazon — Especially for Alexa Users

Amazon is planning more than 30 Deals of the Day, as well as thousands of lightning deals across 30 product categories. Deals will be available on various dates and times from November 17 to November 24.

Once again, voice shopping with Alexa will be a big feature, and customers using it will have an early and exclusive shopping window for select deals that starts at 8 pm ET on Wednesday, November 22. If you're feeling skittish about accidentally ordering something, note that any physical product purchased with your voice is eligible for free returns.

TVs and Amazon Devices Rise to the Top

Unlike most stores, which reveal ads with dozens of pages of deals, Amazon only shared a press release. The release contains previews for about 70 different sales, but the details are vague for most of these general discounts (e.g., "Save up to 35% on Melissa & Doug toys and furniture). It's therefore hard to evaluate some of these previews before we see the specific prices on specific items.

However, about 20 items were listed with specific prices, from which we've selected the top offers below. What we know concretely about Amazon's Black Friday sale, then, is that it will offer exceptional discounts on TVs — including high-end models, which is rare — as well as its own lineup of devices.

Read on for our selection, and consider subscribing to the DealNews Select newsletter to have all the best deals delivered to your inbox this Black Friday.

Best Amazon Black Friday Deals

  • NEW! Sony 70" 4K UHD Smart LED TV for $1,199.99
    Should You Buy It? Yes It's really close to the lowest price we've seen for a TV like this.

    While we're not sure exactly what the model will be, Amazon is calling it a 2017 model so it's at least part of the latest tech. The lowest price we've seen for similar models is $1,198, and that was from Amazon, on Prime Day. It's entirely possible that it'll be the exact same model they were selling then, for essentially the same price.

  • NEW! Samsung 55" 4K UHD Smart TV for $897.99
    Should You Buy It? Yes It's the best price that most people will see for this model.

    We haven't seen many deals for this Samsung (model number UN55MU8000) — in fact, we've only seen two, and those were both within the last week. We saw it for $800 on November 13, but that was available with in-store pickup only at Micro Center, which excluded the deal for most people. The only other discount we've seen was also at Micro Center, so for most shoppers, this might as well be the first discount ever for this model.

  • NEW! 32" 720p TV for $69.99
    Should You Buy It? Yes It's a super affordable set.

    This deal matches our predictions perfectly, and while it's a no-frills set, that price tag is undeniably great. Because it's so low though, odds are this is one of those deals that will be hard to actually score. If you're interested, be ready to jump on it as soon as these deals go live.

  • NEW! 49" 4K TV for $159.99
    Should You Buy It? Yes This is an excellent price that beats our predictions.

    We predicted 4K sets of this size to have a doorbuster price of around $210, but this deal beats those expectations by a full $50. It's even cheaper than our prediction for 49" 1080p sets, which we predicted to drop to $179. Once again, though, this deal is so great that it's likely to go super fast.

  • NEW! Amazon Echo Dot Speaker / Smart Home Device for $29.99
    Should You Buy It? Yes It's the lowest price ever for the Echo Dot.

    If you're new to the home assistant category, then this deal makes it super affordable to start using Alexa. It beats our predictions by $10, and is at the best price ever for the Dot.

  • NEW! Amazon Echo Speaker / Smart Home Device for $79.99
    Should You Buy It? Yes It's the first discount we've seen on the newest generation of the Echo.

    This model just started shipping on October 31, so to see a discount already is surprising. It also beats our predictions by $10.

  • NEW! Smart Plug with Echo Purchase for $5
    Should You Buy It? Yes But only if you're already planning to buy an Echo device.

    If you're snagging an Echo device, you might as well add a smart plug to it for this cheap price. It's a great way to dip your toes into the smart home pool without fully committing.

  • NEW! Amazon Music Unlimited 3-Month Subscription for 99 cents
    Should You Buy It? Yes If you're eligible, it's an excellent deal.

    This is a great offer, but it's only eligible for non-Prime members, as well as Prime members who have yet to try Amazon Music Unlimited. That's a savings of up to $27.

  • Amazon Echo Plus Speaker / Smart Home Device with Philips Hue Bulb for $119.99
    Should You Buy It? Yes This is the first discount we've seen for this new Amazon Echo hub.

    Amazon's brand new, top-of-the-line home automation hub was just released at the end of October, so this Black Friday deal will be the first discount we've seen. At only $120 after the $30 discount, the price is hard to beat. Plus, it comes with a Philips Hue Bulb, which typically costs at least $15.

  • Amazon Fire 16GB 8" WiFi Tablet for $49.99
    Should You Buy It? Yes This matches our Black Friday prediction for this new edition.

    Amazon added Alexa to its Fire tablets while keeping the prices low. This is the first deal we've seen on the new Fire 8, and it matches our predicted price. At only $50, it's a strong price for a tablet of this caliber.

Worst Amazon Black Friday Deals

  • NEW! Amazon Tap Speaker for $79.99
    Should You Buy It? No This price is nothing new.

    The Amazon Tap routinely shows up for this price, and we've even seen it go for less before. This is one deal to skip.

  • Amazon Kindle Paperwhite 6" eBook Reader for $89.99
    Should You Buy It? No This price is nothing new and we've seen this Kindle for less.

    While we're big fans of Amazon's Kindle Paperwhite's glareless, high-resolution screen and built-in backlight, this Black Friday deal is hardly earth-shattering. We've frequently seen it at this price, and we even saw it for $5 less when you padded your order to $100 or more at Best Buy last December.

Excited for Black Friday deals? Consider subscribing to the DealNews Select newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, visit the Black Friday Hub for the latest ads, or check out all our blog articles for more buying advice.

Want to know what else you can expect from Amazon this Black Friday? Read on!


What to Expect From Amazon Black Friday Sales in 2017

If you'd rather spend Black Friday in your pj's, shopping at Amazon is a must. The retail giant is a super convenient one-stop shop — especially if you're a Prime member with free 2-day shipping.

Even though Amazon doesn't have an official price-matching policy, that doesn't stop the site from aggressively pricing high-demand items to match stores like Walmart and Target. That means you can score the best deals while avoiding Black Friday crowds... if you're fast enough to add these items to your cart.

Read on for all our advice on how to successfully score Amazon's best Black Friday deals.

When Will the Ad Be Released?

In 2015, Amazon didn't release its ad until November 18 — just two days before the sale kicked off on November 20. Last year Amazon dropped a "preview" ad much sooner, on November 11. Then it released even more details about its sale on November 16. We saw a small preview on November 6, and now on November 14 a larger selection of deals to expect.

We'll likely see the full ad from Amazon around November 15, after other stores have already announced their deals.

However, once again we expect Amazon's "ad" to be more like a list of sale highlights. Given the sheer volume of discounts that Amazon hosts during the Black Friday season, any actual ad from the megaretailer would be thicker than Harry Potter and the Deathly Hallows.

Will Amazon Be Open on Thanksgiving?

Amazon is always open online, but this year there are seven brick-and-mortar stores associated with the retail giant to take into consideration. It's hard to imagine Amazon won't be opening its physical doors on Thanksgiving or Black Friday, but there's no confirmation yet.

When Does the Sale Start?

Last year's sale technically began on November 16, but our records show that the best deals didn't show up until November 20 (five days before Black Friday). We expect Amazon to continue that practice this year, so you should start keeping an eye on the site by November 19 — the Sunday that kicks off Black Friday week.

SEE ALSO: The First Black Friday Ad of 2017 Is Here!

When Is the Best Time To Shop?

Hands down, we saw the most Editors' Choice deals from Amazon on Thanksgiving and Black Friday. However, the days leading up to Thanksgiving (starting on Sunday) also boasted a healthy crop of deals. It's definitely worth checking out Amazon's offerings that entire week.

What Will Be On Sale?

Last year the top categories from Amazon were home and garden deals, and electronics. Additionally, many Amazon-branded devices saw discounts, although not all of them were notable. There's no reason to think Amazon won't continue the trend this year.

What Will Be the Big Doorbusters?

Lightning deals will be back, they'll be popular, and quantities will definitely be limited. Most notably, Amazon is notorious for hosting one or two truly excellent TV lightning deals during Black Friday. Last year, lucky shoppers with lightning-fast fingers could snag a 32" 720p TV for $70, 32" 720p Smart TV for $125, or a 43" 4K Smart TV for $199. Offers like that tend to sell out in the blink of an eye.

SEE ALSO: Black Friday Sales Predictions 2017: Inside Info on the Most Likely Doorbusters!

Shoppers that don't have the patience for lightning deals may want to shop via their Alexa device to get a savings edge. Last year you could score a $10 Amazon credit when placing an order on compatible Alexa gadgets. With Alexa-only deals becoming more popular, similar offers are certain to show up again this year.

What You Need to Know

Shopping Amazon for Black Friday requires a strategy, and it's best if you nail yours down now. Here's what you need to know to put together your Amazon Black Friday plan.

  • When the Sale Starts: Deals could start rolling out around November 17, but will definitely be hitting the site by November 19.

  • Time limitations: Lightning deals will start every five minutes, and many will sell out quickly.

  • In-store or online? The vast majority of Amazon deals will be online; however, there's a chance that some discounts (perhaps on Amazon devices) could be found in brick-and-mortar stores.

  • Alexa-exclusive deals: Amazon will likely have deals that can only be redeemed via Alexa-enabled devices. These deals probably won't work with the Alexa app alone.

  • Amazon Prime: While the membership isn't necessary, it's particularly useful when shopping around Black Friday. Prime members receive early access to many deals, which can be the difference between getting an item and not. Plus, you won't be scrambling to meet the minimum $25 for free shipping on every item you want to score.

  • Download the app. It's an absolute must-have for Black Friday season, since it provides the ability to watch all the deals you're interested in and warns you when they're about to go live.

  • When the ad drops: Expect a preview as early as November 8 and a more in-depth ad on November 15.

  • Best day to shop: Hands down, don't miss the deals on Thanksgiving and Black Friday. However, noteworthy offers will start showing up the Sunday before Thanksgiving.

Readers, what kind of deals are you looking forward to from Amazon for Black Friday this year? What did you score last year? Let us know in the comments below!


Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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4 comments
hellodoms
deal news need to give the short cut where we can click and get those tv deals 4k tv 49" for $159!!!!!!!!!!!!!!!!!!!!!
BlueOak
Dealnews regularly shows deals that include discount codes and coupons.

That being the case, the above mentioned $29.99 is *not* the lowest price ever.

1) It has been offered by Amazon for $34.99 - $10 = $24.99 for ordering it via Alexa.

2) It has been offered *free* by Amazon for signing up for an also *free* Amazon Business account.

How do I know? Because both Echo Dots in our home arrived via those two deals.
vrsick
Amen
mrbib
Why is this, and all the other Black Friday ads, in the section titled "TODAY'S DEALS"?

The entire page is cluttered with teases rather than links to actual deals available today.