Your Black Friday Price Match Guide for 2021

Some retailers will do Black Friday price adjustments this year, but those policies come with restrictions.
Updated
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Black Friday will be here before you know it, which means shoppers will be snapping up deals as soon as they go live. No, we're not living in 2020 and its special brand of chaos anymore, but this year is another weird one. While retailers will likely be reintroducing in-store offers and are hosting earlier sales, it's important to note how they'll be handling price matching for Black Friday.

Many stores have Black Friday price match policies that differ from their ordinary ones. For instance, some may not match competitors' prices, but others won't even match their own prices during this time frame. Read on to learn how price matching works, as well as how retailers like Best Buy, Walmart, and Target are handling their Black Friday price match policies in 2021. Then check out our other Black Friday 2021 guides, so you'll be fully prepared to get the best deals!

How to Get a Black Friday Price Match

Be Ready to Show Proof

This is kind of a no-brainer, but you need to have proof of a lower price at a competitor if you want a store to price match. If you're shopping in-store, bring a sales flyer with you that has the price you want the retailer to match. If online matching is available, load up the item's sale page on the competitor's website, and have your smartphone ready to show the cashier. With some retailers, you don't have to go inside a store — the whole price matching process can take place via phone or online chat.

The fine print for stores tends to state that the price must be verified by store associates. While you should be ready to show proof, also be prepared for the associates to confirm the price on their own. They may verify it by calling the competitor or looking up the ad on an in-house device. (You can access this year's Black Friday ads here.)

Stores like Best Buy and Amazon don't price match around Black Friday, but Target does offer price adjustments.

Be aware that you might get denied if you show up with a photocopy of the flyer, or a screenshot of the price on your phone (rather than a live webpage), as those could potentially be doctored.

Also be aware that many retailers have different policies about price matching during Black Friday, so not all price matches will be possible. (More on this below.)

Know What Items Typically Qualify

Some retailers offer price matching, but only for select items. For example, most vendors won't honor price matching for items from third-party or marketplace sellers. And certain retailers say they'll match any local retailer, but "local" can vary from store to store. When in doubt, ask a manager or customer service representative.

What Is a Price Adjustment?

If you buy an item and it goes on sale shortly thereafter, you may be eligible for a price adjustment. Asking for a price adjustment from the store will sometimes net you cash or store credit for the difference between the price you paid and the new sale price. So if you buy a TV for $399, but the store later drops the price to $350, you could get cash back.

SEE ALSO: Your Guide to the Best Black Friday Stores in 2021

Many major stores only offer price adjustments within 14 days of purchase, although some retailers have longer or shorter eligibility periods. Not all retailers offer this perk, and of those that do, not all of them offer it during Black Friday. It's worth asking about your local store's policy for price adjustments before Black Friday.

Do Stores Price Match on Black Friday?

The short answer to the question of whether stores price match on Black Friday is: it depends. Some retail stores have different policies during Black Friday season, so it's important to understand the terms wherever you plan to shop. In fact, many major retailers explicitly exclude purchases made during the period of Thanksgiving through Cyber Monday.

Check out the guide below to learn more about some of the biggest retailers' policies on price matching. You'll get answers to questions like "Will Best Buy price match on Black Friday?" and "What stores offer price adjustments?" We've included info about whether retailers honor price matching for Black Friday, as well as their general policies for online price matching.

Black Friday Price Match Policies for 2021

Store Does It Price Match Black Friday Ads? Does It Match Online Prices? Time Limit
Amazon No No, Amazon doesn't officially match prices at all Not applicable
Bass Pro Shops Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
Bed Bath & Beyond No Yes, though some conditions apply At the time of purchase, or within 14 days of purchase
Best Buy No Yes, for local and other select retailers (like Amazon, Crutchfield, Dell, HP, and TigerDirect) At the time of purchase, or get a price adjustment within the return and exchange period
Cabela's Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
Dick's Sporting Goods Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase, or within 14 days of purchase
eBay No Yes, for select retailers Within 48 hours of purchase
Home Depot No Yes At the time of purchase
JCPenney Yes Yes Within 14 days of purchase
Kohl's No Yes, for select retailers At the time of purchase, or get a price adjustment within 14 days of purchase
Lowe's No Yes, for select competitors At the time of purchase
Michaels Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase, or within seven days of purchase
Newegg No Yes, on items with the Price Match Guarantee badge Within 14 calendar days of purchase
PetSmart Possibly (Terms indicate "special events," which could include Black Friday) Yes, for select retailers At the time of purchase
Staples No Yes, for select retailers, though the purchase must be made in a Staples store At the time of purchase, or get a price adjustment within 14 days of purchase
Target Yes (Restrictions apply) Yes, for select competitors At the time of purchase or within 14 days after purchase, or get a price adjustment on or before December 24
Walmart No Yes, for Walmart.com At the time of purchase

Can't wait until Black Friday? Check out our full Black Friday 2021 predictions to start preparing now!


Tucker Cummings
DealNews Contributing Writer

Tucker Cummings is a freelance writer based in New England. She's also written for Yahoo! TV and Tapscape. Follow her on Twitter @tuckercummings on Twitter for her musings on tech, TV, writing, and current events.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).

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