The Expert Guide to Buying Amazon Lightning Deals

If you're quick and patient, you can save hundreds on Lightning Deals.
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Excited Shopping man

Love getting excellent deals on Amazon? One place you'll want to check consistently is the Today's Deals section, where the Lightning Deals live.

Check out our guide to Amazon Lightning Deals below, so you know what to expect every day — including Prime Day and Black Friday.

What Are Amazon Lightning Deals?

Amazon Lightning Deals are limited-time promotions that are further limited to one per customer. The items have set quantities, so Lightning Deals end when the promotion period runs out or the item sells out, whichever comes first.

SEE ALSO: When Is Amazon Prime Day 2019?

Where Can You Find Lightning Deals?

You can find Amazon Lightning Deals throughout the site, but they're all listed in the Today's Deals section. They can also be found on the Prime Day page during that big event.

How Do Amazon Lightning Deals Work?

Lightning deals are available one per customer, until the promotion period ends — usually about 5 hours — or the item is sold out. When you add one to your cart, you have 15 minutes to complete your order to redeem the discount. To ensure you don't miss a deal you're interested in, you can begin watching a deal up to 24 hours ahead of time.

How Good Are Amazon Lightning Deals?

Amazon Lightning Deals can leave you with no time to do price research. How can you be sure you're not getting a dud? In the table below, we've listed some products that commonly appear as Lightning Deals, along with their typical discounts.

Product Regular Price Lightning Deal Price
Queen Bedspread $54 $24
Amazon Echo $149.99 $69.99
65" 4K UHD TV $999.99 $499.99
Label Maker $30 $9.99
Instant Pot 8-Qt. $179.95 $119.95

What Advantages Do Amazon Prime Members Have?

Prime members receive early access to select upcoming Lightning Deals before other shoppers. And they're the only ones who can shop on Prime Day every year.

Watch Out For These Lightning Deal Pitfalls

Lightning Deals are time-sensitive; once you add one to your cart, you have 15 minutes to complete your purchase. Otherwise, the item will return to the Lightning Deal pool for another shopper to grab.

SEE ALSO: How to Win Amazon Giveaways (and Get Free Stuff!)

If an item is sold out, you can join the waitlist for it. But there's no guarantee you'll be able to snag the deal, as this is dependent on another shopper not purchasing it.

Prime Day Lightning Deals

On Prime Day, all Lightning Deals are exclusive to Prime members. There are also more deals available than on regular days, and new ones start about every 5 minutes.

When you add a Lightning Deal to your cart, you have 15 minutes to complete your purchase to get the discount.

Every year, shoppers around the world complain about the chaos that surrounds Amazon Prime Day. Whether they're unimpressed with the deals or frustrated over the site crashing, Prime Day tends to catch some backlash. But the truth is that a careful eye can spot the deals worth grabbing.

Black Friday Lightning Deals

Amazon's Black Friday Lightning Deals function much the same way as regular ones. However, there tend to be a ton more than on any given normal day, much like on Prime Day. Additionally, Prime members can receive early access to select lightning deals.

Black Friday will definitely offer better Lightning Deals than other times. It's similar to Prime Day, in that there are more deals in general, and they pop up more frequently. But Black Friday's deals are open to all Amazon shoppers.


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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