Are Thanksgiving Day Deals Better Than Black Friday Ones?

Thanksgiving often beats Black Friday and Cyber Monday in the number of offers we see. But how will it stack up in 2023?
Thanksgiving-style scene shows shopping cart and pumpkins.

Black Friday still boasts some of the best deals of the year, even as some people wonder if Black Friday matters anymore. Sure, the shopping holiday extends beyond a single day now, but there's no denying that it remains one of the top times of year to buy products of all kinds.

SEE ALSO: Black Friday Store Hours 2023: What's Open on Thanksgiving?

Depending on the categories you're shopping, though, Black Friday might not be the day with the best deals. Read on to see the differences in deals on Thanksgiving Day, Black Friday, and Cyber Monday. Then check out our Black Friday predictions and list of the best stores for Black Friday deals online, to learn about the kinds of discounts you can expect in 2023.

Black Friday Deals Kick Off Way Before Thanksgiving

The Black Friday "creep" has accelerated over the last couple of years. In 2022, stores like Target and Nordstrom Rack rolled out early offers with October barely underway. This trend of early sales showed up in 2020 and 2021, too. And this year, Target and Best Buy have already rolled out early Black Friday deals once again. So Thanksgiving doesn't mark the first day with good deals in November.

Thanksgiving Day Deals Often Win Out

We expect Thanksgiving to offer the best opportunity to save in 2023. That's despite all of November having Black Friday sales, and Black Friday and Cyber Monday boasting lots of deep discounts.

Thanksgiving had better deals in more product categories last year, compared to Black Friday and Cyber Monday.

Some years Thanksgiving wins against Black Friday and Cyber Monday in one area, but not in others. For instance, in 2020 we saw more deals on Thanksgiving, while Cyber Monday had more Staff Pick deals, or offers we consider to be "the best of the best." But in 2021, Thanksgiving actually had more deals and more Staff Pick offers than Black Friday and Cyber Monday.

Perhaps more confusingly, we listed the most deals and Staff Pick offers on Cyber Monday in 2022. But Thanksgiving still had better deals in more product categories to pull ahead.

Deals on Thanksgiving Day vs. Black Friday vs. Cyber Monday

To help you prepare and get the best deals, we took a deep dive into the DealNews archives from Thanksgiving, Black Friday, and Cyber Monday 2022. Check out the infographic below for the best days to shop certain categories.

Breakdown of DealNews' 2022 Thanksgiving, Black Friday, and Cyber Monday deals shown in infographic.

Ready to start shopping? Check out the best Black Friday deals available now, plus follow us on Facebook for more helpful deal info.

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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