Amazon Prime Day 2024: How To Save With Early Deals

You can expect deals to have an average discount of up to 40% off.
Amazon Prime tape is shown on package.

After switching up Prime Day dates in 2020 and 2021, Amazon brought the event back to its July roots in 2022. But when is the next Prime Day? Do you really have to be a Prime member to shop the event?

We answer these questions and more in our guide, which covers everything you need to know about Amazon Prime Day 2024.

How Does Prime Day Work?

Prime Day is a two-day sale that typically starts around midnight PT on either a Monday or Tuesday and runs for 48 hours straight. During that time, Prime members can take advantage of a multitude of deals across a number of categories, plus more Lightning deals than normal. Amazon also frequently offers special promotions for their services such as Amazon Music Unlimited, Prime Video, Audible, and more.

How to Score Early Prime Day Deals

While early Prime Day deals typically start a few days before the holiday itself, Amazon always has a large selection of offers to shop. Check out Today's Deals for the best offers every day — no waiting for Prime Day necessary. However, when the early deals do start rolling out, rest assured you'll find them on the same page with Amazon clearly denoting they're early Prime Day deals.

Top Early Prime Day Deals to Shop Now

How to Score Early Prime Day Deals

Join Amazon Prime

If you're not yet a member of Amazon Prime, the first thing you'll need to do is purchase a membership. You can opt for either monthly or a yearly membership — whatever works best for your needs and budget.

Browse Today's Deals

Once you're a Prime member, take a look at the Today's Deals page and filter the deals to Prime Early Access, Prime Exclusive, or both. Prime Early Access deals are special offers that Prime members can take advantage of before anyone else. You can usually get about a 30 minute headstart on these kinds of offers, which means you'll be able to add them to cart before they have a chance to sell out.

As for Prime Exclusive deals, those are offers that are (as the name suggests) only for Prime members. These can vary pretty widely outside of shopping holidays; for example, at the time of this writing, there were only six Prime Exclusive deals and they were for gloves and tires — not something that most shoppers will be concerned with missing out on.

Add Items to Your Cart

When you find something you like, go ahead and add it to your cart. Especially if it's a Lightning deal, as that could mean a short time frame of only 15 minutes to complete your order before your cart expires. If that happens, your item will be returned to the pool for other shoppers.

What to Know About Amazon Prime Day

Wondering which categories have the most Prime Day deals, or the average discount you can expect during the event? We looked at data from the 2023 Prime Day sale to give you the stats you need to know ahead of this year's event. Check out the numbers below, then read on for more Prime Day info.

What Is Prime Day?

Amazon Prime Day is an exclusive sale event the online retailer created in 2015. It features deals on electronics, home goods, and practically everything in between. This year's Prime Day sale marks the 10th iteration of the event and because of that, there's a chance we could see even better deals as Amazon celebrates this fact. Given that customers spent $12.9 billion on Amazon Prime Day last year, there's a good chance this year's Prime Day will set a new record for the amount spent, even with shoppers still concerned about inflation.

While many offers are available throughout the event, the best ones are often limited-time Lightning Deals. These last for a short period of time or until stock is depleted — whichever comes first. That being said, the amount of Lightning Deals ramps up for Prime Day, and these offers are introduced frequently.

When Will It Start?

Amazon has announced that Prime Day this year will take place in July. However, we don't yet have specific dates for the holiday. Since it fell on July 11-12 last year, it's reasonable to think it could occur on July 9-10 this year. It will likely start at 3 am ET on day one and run for a full 48 hours, ending at 2:59 am ET on day two.

Prime Day mostly has fallen during July, with a few exceptions. In 2020, Amazon delayed it until October. The reasons for that seemed to be mainly related to the COVID-19 pandemic. And in 2021, Amazon hosted Prime Day in June, reportedly because of the Olympics scheduled to take place in July, among other reasons. Then last year, they went back to mid-July for the main Prime Day and held yet another Prime-focused event in October — the Prime Early Access Sale — as a kind of lead-in to the Black Friday season.

After the changes of 2020 and 2021, it seems like Amazon has cemented the July time frame once again with this year's announcement.

How Long Does It Last?

Prime Day typically lasts 48 hours every year. It should begin around 3 am ET on day one, run for 48 hours, and end at 2:59 am ET on day two.

Does Everything Go On Sale?

Unfortunately, not everything will go on sale. In fact, Amazon Prime Day is probably best for shopping for Amazon brands and services. Amazon's own devices like Echo speakers and displays as well as cameras, Fire TV Sticks and Fire TVs, and Fire tablets should all see some notable offers during the event.

Not interested in electronics? In that case, Amazon will still have plenty of great deals to shop from their Amazon Basics line as well as their various clothing brands and more.

While Amazon's offers may have the largest discounts, that doesn't mean those are the only products you can expect to save on. Amazon will likely have discounts on things like fitness trackers, select Apple products, LEGO sets, designer brands, and even back to school items for early shoppers who want to get a jump on the chore.

Are Early Prime Day Deals the Same as Actual Prime Day Deals?

It depends on when you're shopping. If you're looking at deals that are branded as true early Prime Day deals, they can indeed be pretty noteworthy. However, if you're simply looking at the best deals that Amazon has to offer currently, they're likely no better than any other time of year. There may be some hidden gems, but overall you'll want to watch for Amazon to roll out its truly early Prime Day deals — these are the kinds of offers that provide perks for joining Prime before July, earning credits just for using Alexa on your devices, and similar savings.

How Much Can I Save?

While there may be a ton of different items on sale, some categories will be more popular than others. Based on the trends seen last year, these are just some of the discounts to watch for:

  • Up to 43% off select Anker charging products: This offer included cables, chargers, hubs, charging stations, and power strips. While that certainly isn't a bad discount, it's less than what Black Friday and Cyber Monday could bring — those sales could offer up to 60% off many of the same items, if not more.
  • Up to 35% off Igloo Coolers: That might not seem like a huge discount, but Igloo coolers are pretty well-known and can last for decades when taken care of. In this case, Prime Day deals may be better than what we see during Black Friday and Cyber Monday, simply because there's not much demand during colder months. A 25-quart ice chest fell to $65 during Prime Day, but the lowest we saw a 24-quart cooler drop later in the year was $89.
  • Up to 50% off Yeti drinkware: A brand known for being rugged, many shoppers are happy to stock their cabinets with Yeti items. This offer included can coolers and insulators, and while it's impressive, Black Friday and Cyber Monday could bring better. Last year, Amazon took up to 50% off Yeti items during its Cyber Monday sale, but that included more than just the Prime Day selection. Sales at Dick's Sporting Goods during the Black Friday and Cyber Monday time frame also took up to 64% off more drinkware — not just the items for canned drinks.
  • Up to 47% off Bosch automotive air filters and wiper blades: There were select items included in this sale, so it was a good opportunity to swap out these necessities. Compared to Black Friday and Cyber Monday, this offer is only slightly better — we saw up to 45% off automotive items during these November sales last year.
  • Up to 39% off select personal care brands: While this offer included select deodorant, body wash, and more from Olay, Old Spice, and Secret, it's still mediocre compared to what Amazon has later in the year. Last Black Friday, shoppers could save up to 45% off a variety of personal care items.

Do I Need A Prime Membership to Shop?

Amazon Prime Day is only for Amazon Prime members, as the name would suggest. That means you must have a Prime membership in order take advantage of all the deals. You can still shop at Amazon during the event without a membership, but you won't be eligible for the same discounts Prime members get during that time.

How Much Is Amazon Prime in 2024?

Amazon Prime is $14.99 per month or $139 per year in 2024. However, Amazon Prime membership deals are available for students and people who qualify for government assistance, and those could be as much as 50% off the standard prices.

The Lowdown on Amazon Prime Day Deals

How Do You Find Prime Day Deals?

The best way to start finding Prime Day deals is by heading to the "Today's Deals" section on the Amazon website and exploring the upcoming deals in the categories you're most interested in. You can also visit the Prime Day page on the website to see which offers are listed there.

You can mark the deals you like as "watching." If you have the Amazon app, you may also be able to get a notification when they're about to go live.

How to Get Lightning Deals During Amazon Prime Day 2024

Add the Lightning Deal to your cart quickly once it goes live. After that, you have 15 minutes to complete the checkout process. Otherwise, the item will return to the regular Amazon price for the product, and you may not be able to grab it again.

Amazon sees a huge increase in traffic for Prime Day, so you have to be ready to move fast or you risk missing out. Even if you're on the ball, there's a chance you could still lose, as items can sell out extremely quickly.

But not all hope is lost. If an item sells out before you can grab it, you may have an opportunity to join a waitlist. If you do, jump on it. Everybody has 15 minutes to check out with a Lightning Deal in their cart, and if there's a waitlist, all of the stock may be in carts, but not everyone has checked out yet.

Some shoppers drop the item from their carts or just let the countdown expire, so it's worth jumping on a waitlist and trying your luck.

Tips for Saving on Prime Day

1. Price Check Before You Buy

Don't assume everything is a great price just because it's Prime Day and labeled as being on sale. Price check everything before you add it to your cart and go through with the purchase. Keep in mind too that even though Amazon may have the lowest price at a glance, you may find better deals elsewhere; the same products could come in bundles from other stores or you could get extra savings via other membership programs or payment methods, so don't assume Amazon is the best.

2. Don't Only Shop Amazon

While Prime Day is an Amazon holiday, plenty of retailers offer competing sales during or around the same time frame. Even if you're a Prime member, it's worth taking a look at other stores to see what kinds of deals are available so you don't miss out.

3. Take Advantage of Free Credits

Start watching for credits before Prime Day as Amazon often has special offers that provide $5 or $10 credits for taking advantage of special promotions. In the past, these have been things like using Alexa to set reminders for Prime Day to earn $10, so watch for these types of promotions to return.

4. Read the Reviews

Amazon has a lot of third-party sellers on their site and that can mean products and reviews that will be too good to be true. If you're looking at ordering something from a brand you aren't familiar with, consider using the site Fakespot to analyze Amazon pages. It can help you determine whether an offer, product, or reviews seem legit and help you make better informed purchases.

5. Consider Shopping Refurbs

This is a good way to save on electronics in general, and Amazon offers a couple of options for finding great deals you can trust. There's Amazon Warehouse, which offers pre-owned, used, and open-box products with generous discounts. There's also Amazon Renewed, which provides "expertly refurbished" products backed by a 90-day guarantee.

Consider signing up for the DealNews Select newsletter, which drops a bunch of handpicked hottest deals into your inbox every weekday. You can also set a deal alert for products you're interested in and receive a notification when they go on sale.

DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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