When Is Prime Day 2022? Here's Everything You Need to Know

The shopping event is moving back to July this year and will run for another 48 hours.

Updated July 14, 2022

BY:
JULIE RAMHOLD

Senior Staff Writer/Consumer Analyst

After two years of mixing it up, Amazon is finally set to return its Prime Day shopping event to the month of July. But when is the next Prime Day, exactly? What kinds of deals will be available, and how can you find them? Do you really have to be a Prime member to shop the event?

We answer these questions and more in our guide, which covers everything you need to know about Amazon Prime Day 2022.

What to Know About Amazon Prime Day

Want to know the the average discount to expect on Prime Day, or the categories with the most deals? We delved into our data from the 2021 Prime Day sale to give you the numbers you need to know ahead of Prime Day 2022. Check out the stats below, then read on for more Prime Day info.

When Is Prime Day 2022?

Prime Day 2022 is coming back to July, after taking place in different months the past two years. In 2020, Amazon moved Prime Day to October due to reasons that seemed to be mainly pandemic-related; hosting the event then led to an extra-long holiday shopping season. Last year, meanwhile, the retailer shifted the dates of Prime Day to June, reportedly because of the Olympics scheduled to take place in July, among other reasons.

Amazon has announced that Prime Day 2022 will take place from July 12-13.

With pandemic-related restrictions being lifted all over the world, 2022 seems like a good time to shift back to the expected Prime Day time frame. And when reporting first-quarter earnings, Amazon snuck in the news that Prime Day 2022 will indeed take place in July. Now we have specific dates! Amazon recently announced that Prime Day 2022 will take place on July 12-13, with the official kickoff starting at 3 am ET that Tuesday.

The retailer's press release stated that early deals would be available on June 21. Additionally, the July 12-13 Prime Day will take place in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S., as well as in Poland and Sweden for the first time ever. However, a later Prime Day is slated to happen this summer in India, Saudi Arabia, and the United Arab Emirates, and in Egypt for the first time.

What Is Prime Day?

Amazon Prime Day is a sales holiday the online retailer created in 2015. It features deals on electronics, home goods, and practically everything in between.

While plenty of offers are available for the duration of the event, some of the best tend to be limited-time Lightning Deals. These last for a short period of time or until stock is depleted — whichever comes first. That being said, the amount of Lightning Deals ramps up for Prime Day, and these offers are introduced frequently.

Who Can Shop the Prime Day Event?

As the name would suggest, Amazon Prime Day is only for Amazon Prime members. That means you must be a Prime member in order take advantage of all the deals.

Not a Prime member? The good news is that you can sign up for a free trial and take part. And if you've already been a Prime member before, but aren't currently, you could simply sign up for one month of the service; that'll be long enough to take advantage of the deals without having to fork over the cash for a yearly membership. If you are able to get a free trial, be sure to cancel before you get charged!

How Do I Find Prime Day Deals?

Prime Day has a ton of deals to sort through, which can get overwhelming pretty quickly. However, you can simplify the process to some degree, and the best way to start is by downloading the Amazon app. Then you can go to the Today's Deals section of the app and take a look at the upcoming deals in the categories you're most interested in.

From there, you can mark the deals you like as "watching"; then, when they're about to go live, you'll receive a notification. Not interested in monitoring via the app? You can also do this on a computer.

If you aren't a Prime member, the good news is that you can sign up for a free trial and take part in Prime Day.

The important thing to remember is that once a Lightning Deal goes live, you have a short time frame to redeem it. Add it to your cart quickly. After that, you have 15 minutes to complete the checkout process — otherwise, the item will be returned to the pool and you may not be able to grab it again. Amazon sees a huge increase in traffic for Prime Day, so you have to be ready to move fast or you risk missing out. Even if you're on the ball, there's a chance you could still lose, as items can sell out extremely quickly.

But not all hope is lost. If an item sells out before you can grab it, you may have an opportunity to join a waitlist. If you do, jump on it. Everybody has 15 minutes to check out with a Lightning Deal in their cart, and if there's a waitlist, that means all of the stock is in carts, but not everyone has checked out yet. Some shoppers drop the item from their carts or just let the countdown expire, so it's definitely worth jumping on a waitlist and trying your luck.

What Do Amazon Prime Day Deals Look Like?

Prime Day deals are often a surprise, so we don't actually know much about them until several hours beforehand, at best. That being said, we can pretty well count on there being a ton of offers around Amazon brands and services, with some others sprinkled in for good measure.

Amazon service deals last year included offers like four months of Amazon Music Unlimited for free for Prime members who hadn't yet tried the service. Even better, Prime members who purchased select Echo devices could actually get six months of the service for free. Prime members who hadn't yet tried Kindle Unlimited could get four months of that for free, as well.

Amazon devices will likely see deep discounts, too. Look for the following to return in 2022:

Up to 70% off Echo devices
Up to 50% off Amazon Fire TV devices (or more)
Up to 50% off Fire tablets and accessory bundles
Up to 40% off Ring devices
Up to 40% off Kindle devices (or more)

These are just some of the discounts we can expect. Savings on Blink products, eero items, and Amazon gadgets like the Halo Band will likely be available, as well.

Are There In-Store Prime Day Deals?

In the past few years, we've seen some in-store offers from the online retailer, so there's plenty of reason to expect more in 2022. Last year, Amazon noted that deals would be available at Whole Foods Market, Amazon 4-Star, Amazon Books, Amazon Pop Up, Amazon Go, and Amazon Fresh. However, the retailer is in hot water over ending free Whole Foods delivery for Prime members and is closing 68 stores in the U.S. and U.K., so there's a chance in-store offers may be ending. If the retailer does offer promotions for in-store shoppers, we'll be sure to update this piece to let you know!

Can't wait for Prime Day? Check out all the best Amazon deals available right now!