Amazon Prime Day Continues TODAY! Here's What to Expect

The sale has grown to 48 hours of deals offered exclusively to Prime members.
Updated
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Amazon Prime Day is finally here, deal seekers! There's a ton of offers to sort through, but we've rounded up some of the best to get you started. Check out our top picks below!

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What to Know About Amazon Prime Day

Here's everything we know about Amazon Prime Day 2019.

When Is Prime Day?

It's today! Amazon previously announced that Prime Day 2019 would kick off on Monday, July 15. This year, the big event will last for 48 hours.

SEE ALSO: How to Win Amazon Giveaways (and Get Free Stuff!)

When Does Prime Day Start?

This year, Amazon Prime Day started at 3 am ET on July 15. Expect a solid 48 hours of deals, ending at 2:59 am ET on July 17.

Prime Day will last 48 hours this year.

In 2015 and 2016, Prime Day lasted a single day. However, in 2017 Amazon started Prime Day at 9 pm ET on July 10. It ran until 3 am ET on July 12. In 2018, Amazon Prime Day began at 3 pm ET on July 16 and ran through 2:59 am ET on July 18.

What Is Prime Day?

Amazon Prime Day will offer up more than 1 million deals globally this year. Many will last for the sale's duration, but some of the most popular offers will be Lightning Deals.

These offers last for a set amount of time, or until stock runs out — whichever comes first. Lightning Deals will launch frequently for the duration of Prime Day.

SEE ALSO: The Expert Guide to Buying Amazon Lightning Deals

With so many deals to wade through, it can be difficult to find the items you want. But there's one way to simplify the process. Download the Amazon app and take a look through upcoming deals in the categories you're interested in.

Then you can mark deals as "watching" — when they're about to go live, you'll receive a notification. You can also do this on your computer, but you won't receive notifications without the app. (You may have luck if you use the Amazon Assistant browser extension, though.)

As soon as a Lightning Deal is live, you should add it to your cart immediately. You'll then have 15 minutes to complete your order or remove the item. On Prime Day, Amazon experiences heavy traffic, and some items sell out super fast — like, in seconds.

Download the Amazon app to watch upcoming deals. You'll receive a notification when they're about to go live.

If a deal sells out before you can grab it, you have the opportunity to join a waitlist. Do it! There's a chance someone else will drop the item, giving you the chance to snag it at the Lightning Deal price.

What Will Be on Sale on Prime Day?

A lot of Prime Day deals will be a surprise, so we won't learn about them until several hours before they go live. But many offers are already available, including exclusive discounts for Prime members on Amazon services.

Take Kindle Unlimited, for example. Prime members who sign up for the reading service in July can use it for free for three months. (The typical monthly cost is $9.99.) Plus, Prime members can get $10 off orders of $40 on Prime Pantry via the code "PANTRY", as well as four months of Amazon Music Unlimited for 99 cents. And new Audible Escape users can save more than 75% on three months of that service.

Prime Day is also prime time to buy Amazon devices. Already, Amazon has knocked $100 off the Fire TV Recast, taking it down to $129.99. Expect other serious discounts on Alexa-enabled gadgets, Kindles, and Fire tablets. Further, we wouldn't be surprised to see sales on things like Fire TV Cube, Fire TVs, the Cloud Cam, and devices from Blink and Ring.

SEE ALSO: Can You Share Amazon Prime?

Last year we saw the second-generation Echo in a 2-pack for $119.98. Considering that just one goes for $99.99 normally, this was a really great deal. Fire tablets dropped as low as $30, and the Cloud Cam fell to $60 (the lowest price we'd seen at the time).

There were also some decent bundles. We saw the second-generation Echo Dot with either a smart plug for $40, a Fire TV 4K for $60, or a Fire TV Stick for $45.

This year, we expect more of the same. Look for deals on Alexa gadgets like the wall clock, microwave, and smart plug. And keep an eye out for smart home deals in general — especially thermostats, lights, or light switches.

Who Can Shop on Prime Day?

As the name suggests, Prime Day is for Amazon Prime members. The good news is that you can sign up for a free trial and take part. If you don't want to continue your membership afterwards, just be sure to cancel your Prime trial before you're billed the next month.

Prime Day is for Amazon Prime members. The good news is that you can sign up for a free trial and take part.

Don't Forget About In-Store Prime Day Deals

Last year, Amazon celebrated its acquisition of Whole Foods by offering Prime members extra savings at the grocery store.

Members who ordered from Prime Now for the first time got $10 off their order, as well as $10 off a future order. Further, you could shop at Whole Foods and receive a $10 credit when you spent $10 in-store.

This year, you'll also get a $10 Amazon credit for shelling out $10 at Whole Foods. The promotion applies when you shop in-store or via Prime Now through today.

Amazon Books and Amazon 4-star stores are featuring deals and giveaways, too. Through today, Prime members can snag a $10 Amazon gift card when they spend at least $50 in-store.

Readers, are you enjoying Prime Day 2019? What are you shopping for this year? Sound off in the comments below!


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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