The 6 Best Stores for Black Friday Online Shopping in 2022

Amazon once again tops the list, but it's not the only retailer with great deals you can score via your digital devices!

Updated November 17, 2022

BY:
JULIE RAMHOLD

Senior Staff Writer/Consumer Analyst

Man sits on couch and shops online with his dog.

Black Friday may no longer be a single day, but shopping online for it can be overwhelming. That's especially true when you're looking at Black Friday sales online across a variety of stores. Sales are also starting earlier every year, plus Cyber Week offers its own notable savings, so it makes more sense than ever to have a shopping game plan in place. And we're here to help you make that plan!

Narrowing down your list of where to shop should be one of the first steps you take when creating your plan. Below, we've covered the top six stores that should have the best online Black Friday deals in 2022. Check out this guide, then take a look at all our Black Friday predictions for this year.

The 6 Best Stores for Black Friday Online Shopping

Amazon

Best for: Prime members with the time and energy to track Amazon Lightning Deals.

Amazon is almost always at or near the top of our list of stores for the best Black Friday online deals. Last year, we listed nearly 3,000 offers from Amazon between November 1 and December 4. About 14% of those were Staff Pick-worthy, meaning they ranked among our "best of the best" deals.

That percentage isn't high, but the online retailer can be a source of hidden gems; the problem is that you may have to dig through a daunting level of offers. You'll probably find the very best savings among Amazon's Lightning Deals. Many of these offers pop up on a daily basis, though their numbers increase during the Black Friday season. And these deals definitely live up to their name, with new offers popping up as frequently as every five minutes. You can track these deals on Amazon's website or through their app, but be ready to jump on them as soon as they go live. Otherwise, you may end up missing out altogether.

Hottest deals: Amazon is pretty competitive when it comes to pricing on bigger items, but it may be hard to beat when it comes to its own devices. For example, Fire tablets could be up to 50% off this year, while select Fire TV Sticks could cost as little as $18. As for Echo devices? You could find previous generations bundled with smart lights or plugs for around $20, and the newest Echo speaker could drop to $50 for Black Friday. If you're interested in other devices, know that the rest of Amazon's lineup of Alexa electronics could see discounts reaching up to 50% off. You may even find some Alexa devices that are up to 70% off!

Best Buy

Best for: Shoppers searching for Apple or TV deals.

Best Buy is a big go-to for consumers looking for the best electronic deals on Black Friday — and with good reason. The retailer is known for offering tons of savings on TVs as well as the latest gadgets, especially Apple products — a category that doesn't see a lot of discounts in general.

Hottest deals: Last year, Best Buy cut up to $1,000 off select Apple products in mid-November. The retailer included the latest iPhones, MacBooks, and Apple Watches in the event. And earlier in the month, the retailer took up to $900 off the then-new iPhone 13 Pro, up to $500 off MacBook Pro computers, and up to $150 off select iPad Pro models.

As for TVs, Best Buy offered prices as low as $140 on 39" sets. But even huge TVs — think 77" — from big brands like LG saw such impressive discounts that the deals earned our Staff Pick designation.

Shop Best Buy for some of the lowest prices on name-brand TVs in a range of sizes.

eBay

Best for: People who are interested in refurbished or open-box electronics.

Given that you can find practically anything on eBay, it should come as no surprise that it's one of the best stores for Black Friday online deals. Besides boasting tons of brand-specific discounts, it's a great place to shop for certified refurbished or open-box items. For example, last year, more than 20% of the eBay deals we listed from November 1 to December 4 were noted as being certified refurbished, while about 4% were open-box products.

Outlet offers may also be worth looking into during eBay's Black Friday sales. For example, we saw deals from outlets such as Dyson, ASICS, Herman Miller, Milwaukee Tool, and adidas last year. We saw offers for certified refurbished Acer and Bosch outlet items, as well.

Hottest deals: One of the key offers to watch for is a coupon that you can use across the site. Last year, eBay took 20% off via a code, which also provided free shipping. Even better, the retailer required no minimum purchase to use the code. Look for general outlet offers, too, like last year's eBay Brand Outlet deal that took up to 80% off apparel, computers, tools, and watches, and included brands such as Louis Vuitton, Rolex, Cartier, Lenovo, and Bissell.

SEE ALSO: When Do Black Friday Ads Come Out?

Kohl's

Best for: Regular Kohl's shoppers.

You might not think of Kohl's when you think of Black Friday online shopping, but the retailer has been increasing their digital presence over the last several years. For example, from November 1 to December 4 in 2021, we listed a little under 200 deals from Kohl's, with about 34% of them being Staff Pick-worthy.

The reason Kohl's deals are so impressive is that many of them come with Kohl's Cash. You could get $10 in Kohl's Cash for every $50 you spend, for instance, and then be able to redeem the coupon if you use it on certain dates. Because of that, these offers are best suited for regular Kohl's shoppers, as they're the most likely to use the Kohl's Cash and thus get the full value of the Black Friday deals.

Hottest deals: Kohl's is a good store to shop for home items, as well as clothing and shoes. One notable offer last year featured three Toastmaster appliances for $6 total, which shoppers could get after applying coupon codes and redeeming mail-in rebates. We also saw home decor items like festive doormats for $4, hoodies for $8, and boots for $17. Other great deals on home products included a 20-piece food storage set for $15, a 12-piece bath towel set for $18, and a 10-piece ceramic cookware set for $51.

Remember to use any Kohl's Cash you earn to make sure you get the best value from Kohl's Black Friday deals.

Macy's

Best for: Shoppers looking for excellent savings on small appliances and home goods.

Macy's used to have a strong brick-and-mortar presence, but in recent years, the company has closed several locations. Even so, the store is still worth shopping online for Black Friday. From November 1 to December 4 last year, we listed around 275 offers from Macy's, and about 25% of them earned our Staff Pick badge.

Hottest deals: The store is known for its excellent doorbusters, especially ones involving small kitchen appliances. These kinds of offers will almost assuredly return this year, even with concerns about inflation and higher prices. Last year, deals included small appliances from brands like Hamilton Beach and Bella for $8 to $10 each.

Macy's is also a great store to shop if you need an affordable but quality-made suit. Last year we saw discounts between 50% and 80% off, including on designer brands like Calvin Klein, Tommy Hilfiger, and DKNY. The retailer will be a good place to shop for home goods, too. Notable offers from last year that could return in 2022 include pillows from $5, reversible sherpa throws for $10, and 8-piece comforter sets for $30.

Target

Best for: Anyone who walks in to get one thing and leaves with a cartful.

Target's appeal is hard to deny — just perform a Google search for "Target memes" and take in all the images that pop up. The retailer has a wide variety of categories, and reasonable prices make it even easier to add an impulse purchase to your cart. During the 2021 Black Friday season, Target offered plenty of tempting offers, with about 28% of them earning our Staff Pick badge. What makes Target even more appealing is its free loyalty program and a store credit/debit card that provides serious benefits for regular shoppers.

Hottest deals: Expect Target Black Friday deals to include things like DC action figures for $4, Disney dolls for $5, and up to 50% off toys in general. The retailer will also likely have "buy two, get a third free" promotions that apply to Nerf toys as well as other games, activities, books, and movies.

Category discounts should be big, too. Deals could take up to 40% off bed and bath, 30% off ugly holiday apparel, up to 40% off Christmas trees, and 10% off Target gift cards.

Can't wait to shop? Check out the very best deals available now, and follow us on Twitter to get the latest deal info and shopping advice.