Best Online Black Friday Deals in 2023 | This Weekend's Best Sales

Amazon once again tops the list, but it's not the only retailer with great deals you can score via your digital devices!
Man sits on couch and shops online with his dog.

Black Friday may no longer be a single day, but shopping online for it can be overwhelming. That's especially true when you're looking at Black Friday sales online across a variety of stores. Early Black Friday deals also seem to be kicking off earlier every year, plus Cyber Week offers its own notable savings. So it makes more sense than ever to have a Black Friday shopping plan in place. And we're here to help you make it!

Narrowing down your list of where to shop should be one of the first steps you take when creating your plan. Below, we've covered the top seven stores that should have the best online Black Friday deals in 2023. Check out this guide, then check out all our Black Friday previews for this year.

Jump Ahead for the Best Black Friday Stores

The 7 Best Stores for Black Friday Online Shopping in 2023

Amazon sign is shown on exterior of warehouse.

What to Expect From Amazon Black Friday Deals

Best for: Prime members with the time and energy to track Amazon Lightning Deals.

Amazon is almost always at or near the top of our list of stores for the best Black Friday online deals. You'll probably find the very best savings among Amazon's Lightning Deals. Many of these offers pop up on a daily basis, though their numbers increase during the Black Friday season. And these deals definitely live up to their name, with new offers starting as frequently as every five minutes. You can track these deals on Amazon's website or through their app, but be ready to jump on them as soon as they go live. Otherwise, you may end up missing out altogether.

Hottest sales: Amazon is pretty competitive when it comes to pricing on bigger items, but it may be hard to beat when it comes to its own devices. For example, Amazon Black Friday deals could include Fire tablets and Fire TV Sticks that both see discounts of up to 50% off. As for Echo devices? Watch for a variety of bundles to be available with savings up to 70% off.

Yellow Best Buy sign displayed on store exterior.

What to Expect From Best Buy Black Friday Deals

Best for: Shoppers searching for Apple or TV deals.

Best Buy is a big go-to for consumers looking for the best electronic deals on Black Friday — and with good reason. The retailer is known for offering tons of savings on TVs as well as the latest gadgets, especially Apple products — a category that doesn't see a lot of discounts in general. (If you're interested in Apple savings, by the way, check out our guide to Apple Black Friday deals.) Early Black Friday deals for 2023 started rolling out at Best Buy in late October, with a start date for Best Buy's official Black Friday sale slated for November 17.

Hottest sales: Last year, the Best Buy Black Friday deals included smart TVs from just $79.99, as well as up to $900 off select QLED TVs.

As for Apple-related deals, the retailer offered up to $1,000 off the iPhone 14 Pro and $600 off select Mac desktops.

Kohl's sign displayed on exterior of store.

What to Expect From Kohl's Black Friday Deals

Best for: Regular Kohl's shoppers.

You might not think of Kohl's when you think of Black Friday shopping, but the retailer has been increasing their offerings for the big holiday over the last several years. For instance, last year Kohl's had a Black Friday ad with a whopping 72 pages of savings detailed.

The reason Kohl's deals are so impressive is that many of them come with Kohl's Cash. You could get $15 in Kohl's Cash for every $50 you spend, for instance, and then be able to redeem the coupon if you use it on certain dates. Because of that, these offers are best suited for regular Kohl's shoppers, as they're the most likely to use the Kohl's Cash and thus get the full value of the Black Friday deals.

Hottest sales: Kohl's is a good store to shop for home items, as well as clothing and shoes. One notable offer last year featured Toastmaster appliances for up to 80% off; prices were as little as $5 each once shoppers applied a 15% off coupon and submitted a $12 mail-in rebate. Aside from that, the retailer offered 50% off Food Network-brand kitchen and dining items, 65% off ScentWorx products, 50% off Yankee candles and St. Nicholas Square items, 40% to 50% off select furniture, and up to 70% off bedding.

Target store exterior shown on sunny day.

What to Expect From Target Black Friday Deals

Best for: Anyone who walks in to get one thing and leaves with a cartful.

Target's appeal is hard to deny — just perform a Google search for "Target memes" and take in all the images that pop up. The retailer has a wide variety of categories, and reasonable prices make it even easier to add an impulse purchase to your cart. During the 2022 Black Friday season, Target offered plenty of tempting offers, with their overall ad encompassing 71 pages total. What makes Target even more appealing is its free Target Circle loyalty program and a store credit/debit/reloadable card that provides serious benefits for regular shoppers. (Read more about the Target reloadable RedCard here!)

Hottest sales: Expect Target Black Friday deals to include ones like up to 50% off select game accessories; up to 40% off select LEGO sets; 30% off women's sweaters; 50% off select Wondershop pre-lit artificial trees; and 40% off outerwear, cold-weather accessories, and boots for the whole family. The retailer will also likely have another "buy two, get a third free" promotion on all books, movies, and music again this year, as well. And if you're searching for the best early Black Friday deals, know that Target has had early offers going since late October of 2023.

Walmart store sign shown in daytime.

What to Expect From Walmart Black Friday Deals

Best for: Shoppers who are looking for Black Friday deals on a little bit of everything.

Savvy Walmart shoppers are well aware that the store is an excellent 1-stop shop year-round for pretty much anything you can think of, from groceries, to clothing, to toys and everything in between. And when it comes to Black Friday, the retailer continues to shine. Each year it offers up savings on toys and electronics as well as clothing, which makes shopping much easier. Whether you're shopping for yourself or getting gifts for others, Walmart will likely have you covered more than you might think.

Hottest sales: Walmart is definitely competitive when it comes to Black Friday sales, often undercutting other retailers by just enough to qualify for the best deal. If one store charges $249.99 for an iPad, Walmart may only charge $249. It's not much of a difference, but can still make Walmart deals more popular.

Last year, the retailer offered plenty of low prices on the most popular items of the season. For example, LEGO sets featuring Marvel Spider-Man, Harry Potter, Star Wars, and Jurassic World settings fell to just $40 each. Select Nintendo games were discounted to up to 50% off, which was especially notable since Nintendo titles rarely see savings that steep. We also saw offers like 65" smart TVs for less than $230 and 70" smart TVs for less than $500. Walmart also offered select air-blown holiday inflatables for around $15 as well as 6' plush holiday characters for $55.

eBay headquarters sign shown next to tree.


Best for: People who are interested in refurbished or open-box electronics.

Given that you can find practically anything on eBay, it should come as no surprise that it's one of the best stores for Black Friday online deals. Besides boasting tons of brand-specific discounts, it's a great place to shop for certified refurbished or open-box items. Outlet offers may also be worth looking into during eBay's Black Friday sales. For example, we saw deals from outlets such as Best Buy, Reebok, and adidas last year.

Hottest sales: One of the key offers to watch for is a coupon that you can use across the site. Historically, eBay has offered 20% off and free shipping via a code. Even better, the retailer hasn't required a minimum purchase to use these codes in the past.

Watch for category-specific sales, as well. Last year, eBay took up to 83% off refurbished tech, up to 50% off refurbished Acer products, an extra 30% off Snow Joe and Sun Joe products, and up to 55% off select Worx items, among others.

Red and white Macy's sign shown on side of building.


Best for: Shoppers looking for excellent savings on small appliances and home goods.

Macy's used to have a strong brick-and-mortar presence, but in recent years, the company has closed several locations. Even so, the store is still worth shopping online for Black Friday 2023.

Hottest sales: The store is known for its excellent doorbusters, especially ones involving small kitchen appliances. These kinds of offers will almost assuredly return this year, as they've become pretty regular features each Black Friday season. Last year there were a few small appliances and pieces of cookware for $20 or less, as well as a deal taking 30% off select Nespresso Vertuo and Original machines.

Macy's is also a great store to shop if you're looking for clothing deals. Last year, the retailer offered savings that included 25% off select UGG boots, 40% off Levi's products for men and women, up to 50% off shoes and boots, up to 65% off coats and jackets, and 50% off dress shirts and ties.

Looking for home goods? Macy's impresses with savings on those, as well. Notable offers last year included 60% off Charter Club down pillows and comforters, 65% off Charter Club Damask and Damask Designs sheets and bedding, and 50% off cold-weather bedding by the Martha Stewart Collection.

Ready to shop online? Check out the best deals available now, and follow us on Facebook to get the latest deal info and shopping advice. You can also read our other store guides, including ones on Lowe's Black Friday deals in 2023 and lululemon Black Friday deals to learn more about saving at stores during the November shopping holiday.

DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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excellent prodcut!