When Do Black Friday Ads Come Out?

Normally, most ads are released in November, but we're seeing some earlier drops this year.
Updated
Black Friday ad online

Black Friday week is here, deal-seekers! Most stores have dropped their ads, but we're still waiting on a few holdouts. It's been a strange year, so having a solid strategy for shopping Black Friday is especially important for 2020. And if you haven't begun your planning yet, you'd better start now!

A good place to start is learning when Black Friday ads come out. To help you out, we've put together a list of the top stores and the Black Friday ads release dates we expect this year.

A note on "leaked" Black Friday ads: Leaks aren't really leaks. Stores typically share their ads and flyers with media outlets before they reveal all their Black Friday deals on their own websites (and in the newspaper). As such, we based our ad predictions on the leak dates from 2019. However, the ad drop dates for some stores can vary widely from year to year.

Don't Expect an Apple Black Friday Ad

Don't bother searching your newspaper circular for an Apple Black Friday ad. Apple is notorious for not hosting a big Black Friday sale. Because of this, we don't expect the company to release any kind of ad in 2020. If a sale pops up for Black Friday this year, it'll likely be similar to the 4-day shopping events Apple has hosted in the past, when it bundled various gift card deals with select purchases.

When Do Black Friday Ads Come Out?

Check out our table below to see when we expect your favorite stores to release their Black Friday ads.

Store Expected Release Date
Ace Hardware Out now!
Amazon Out now!
Bed Bath & Beyond Out now!
Best Buy Out now!
Costco Out now!
Dell Home Out now!
Dell Technologies Out now!
Dick's Sporting Goods Out now!
Dollar General Out now!
eBay Out now!
GameStop Out now!
Harbor Freight Tools Out now!
HP Out now!
JCPenney Out now!
Kohl's Out now!
Lenovo Out now!
Lowe's Out now!
Macy's Out now!
Microsoft Store Out now!
Newegg Out now!
Office Depot and OfficeMax Out now!
Petco November 1
Sam's Club Out now!
Staples Out now!
Target Out now!
Walmart Out now!

Readers, which Black Friday ads are you most excited for? Let us know in the comments below!


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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