When Do Black Friday Ads Come Out?

Many ads have already dropped, but keep an eye out for more releases this week.
Updated
Black Friday ad online

Black Friday is this week, deal-seekers, so it's time to plan for it! Any Black Friday blueprint starts with the ads, so it's best to learn when to expect their releases and where to find them. That way, you can make your list for the shopping holiday.

To make things easier, we've put together charts featuring some of the most popular stores and when we expect them to drop their Black Friday ads in 2021. Even better, we've split the release predictions into waves this year, so it's easy to see who the earliest drops come from and who waits until later. We also let you know where you can find the Black Friday ads that have already been released.

What to Know About 2021 Black Friday Ads

When Will the First Black Friday Ads Be Released?

The first Black Friday ads of 2021 arrived last month! We saw Costco and Lenovo release theirs on October 25. Compare that to 2020, when the first Black Friday ad drop we saw occurred on October 15. Historically, the first Black Friday ad drop has been kind of random — we've seen dates as early as October 2 or October 5 before, but also as late as October 12 and October 18.

The first Black Friday ad drop tends to happen in early or mid-October.

For a long time, Harbor Freight seemed to be the first retailer to release their Black Friday ad, though occasionally, we may have also seen Half Price Books be first. Last year, however, Dell was actually the first retailer we saw release an ad; that was just one more surprise in a year full of them.

Don't Expect an Apple Black Friday Ad

Don't bother looking in your newspaper circular or online for Apple's Black Friday ad. The retailer is notorious for not offering a big Black Friday sale, and we don't expect any different this year. Apple does appear to be having a promotion, but it seems to be similar to what we've seen in the past: a 4-day shopping event where shoppers can bag gift cards with select purchases (but no discounts). Still, we expect other retailers to be better sources for Black Friday deals on Apple products in 2021.

What Are 'Leaked' Black Friday Ads All About?

Keep in mind that "leaked" Black Friday ads aren't actually leaks — retailers release ads when they're ready. If an ad comes out early, it's likely because the retailer decided to share the ad with a media outlet before posting it to their own website.

SEE ALSO: Black Friday Store Hours 2021: What's Closed on Thanksgiving?

We've based our ad-release predictions on both 2019 and 2020, as last year was definitely a weird one. As such, remember these aren't hard-and-fast dates — stores vary their timing in a good year, and sometimes they just seem to mix it up to keep us on our toes.

When Do Black Friday Ads Come Out?

Black Friday ads are released in waves, and while some retailers are pretty predictable, others vary their time frames from year to year. Check out our tables below to see when your favorite stores are projected to release their Black Friday ads in 2021, and where you can find the ads that have already been released. And be sure to check back — we're updating this page as the ads become official!

Ads Released Through October 31

Store Expected Release Date
Belk Out now!
Costco Out now!
CVS Out now!
Dell October 14
Harbor Freight Out now!
HP Out now!
Rite Aid Out now!

Ads Released November 1-4

Store Expected Release Date
Best Buy Out now!
BJ's Wholesale Club November 2
JCPenney Out now!
Lenovo Out now!
Office Depot and OfficeMax Out now!
Target Out now!

Ads Released November 5-9

Store Expected Release Date
Academy Sports & Outdoors Out now!
Ace Hardware Out now!
Big Lots Out now!
Dollar General Out now!
Fred Meyer Out now!
Kohl's Out now!
Macy's Out now!
Petco November 7 (Possibly October 31)
PetSmart Out now!
Staples Out now!

Ads Released November 10-15

Store Expected Release Date
Amazon Out now!
Bass Pro Shops Out now!
Cabela's Out now!
Half Price Books November 15
Lowe's Out now!
Meijer Out now!
Newegg Out now!
Northern Tool Out now!
Sam's Club Out now!
Verizon November 15
Walgreens Out now!
Walmart Out now!

Ads Released November 16 Through Black Friday

Store Expected Release Date
Bed Bath & Beyond Out now!
Dick's Sporting Goods Out now!
eBay November 24
GameStop November 24
Home Depot Out now!
Joann Out now!
Michaels Out now!
Samsung November 22
Ulta Out now!

Want to shop now? Check out the Black Friday deals!


Senior Staff Writer/Spokesperson

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).

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