When Do Black Friday Ads Come Out?

Normally, most ads are released in November, but we could see earlier drops this year.
Updated
Black Friday ad online

Black Friday is still several weeks away, but it wouldn't hurt to begin your planning now. It's been a strange year, after all, so having a solid strategy for shopping Black Friday is especially important for 2020. A good place to start is learning when Black Friday ads come out. To help you out, we've put together a list of the top stores and the Black Friday ads release dates we expect this year.

A note on "leaked" Black Friday ads: Leaks aren't really leaks. Stores typically share their ads and flyers with media outlets before they reveal all their Black Friday deals on their own websites (and in the newspaper). As such, we based our ad predictions on the leak dates from 2019. However, the ad drop dates for some stores can vary widely from year to year.

Don't Expect an Apple Black Friday Ad

Don't bother searching your newspaper circular for an Apple Black Friday ad. Apple is notorious for not hosting a big Black Friday sale. Because of this, we don't expect the company to release any kind of ad in 2020. If a sale pops up for Black Friday this year, it'll likely be similar to the 4-day shopping events Apple has hosted in the past, when it bundled various gift card deals with select purchases.

When Do Black Friday Ads Come Out?

Check out our table below to see when we expect your favorite stores to release their Black Friday ads.

Store Expected Release Date
Ace Hardware November 9
Amazon November 16
Bed Bath & Beyond November 12
Best Buy November 5
Costco October 28
Dell Home October 29
Dell Technologies October 29
Dick's Sporting Goods November 19
Dollar General November 8
eBay November 23
Fry's November 16
GameStop November 20
Harbor Freight Tools October 16
HP November 6
JCPenney November 5
Kohl's October 30
Lenovo October 30
Lowe's November 12
Macy's November 10
Microsoft Store October 30
Newegg November 13
Office Depot and OfficeMax November 2
Petco November 1
Sam's Club November 13
Staples November 8
Target November 4
Walmart November 12

Readers, which Black Friday ads are you most excited for? Let us know in the comments below!


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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