Easter Sales for 2023 Are Live! Here's What to Expect

The holiday is one of the best opportunities to find deals during a time when big sales are lacking.
Updated
Woman holds child wearing bunny ears.

Finding rock-bottom deals in the spring can be a bit difficult, as there's a lack of big shopping holidays between Presidents' Day in February and Memorial Day in May. But one opportunity for sales comes around Easter. And surprisingly, these events include more than discounted candy and baskets.

Check out our guide on what to expect from Easter sales in 2023, including items and discounts we should see, and when sales begin.

Top Easter Sales to Shop

Belk: Shop a variety of deals on Easter items including up to 70% off home, 65% off fine jewelry, up to 60% off kids' dresses and dresswear, up to 60% off spring accessories and shoes, and up to 50% off women's dresses and dresswear, among others. This sale runs through April 9 in-store and online.

JCPenney: Shop in-store starting April 5 and you can get a surprise savings of either 30%, 40%, or 50% off via a peel-off coupon. Don't want to shop in-store? You can get an extra 30% off via a coupon shopping online. This sale runs through April 8.

When Do Easter Sales Start?

Easter falls on April 9 in 2023, and we're already seeing themed deals and sales for it. Easter sales actually begin more than a month before the holiday itself. Last year Easter fell on April 17, and we saw deals as soon as March 3. More offers pop up closer to the holiday, with last-minute savings on candies and other Easter goodies dropping a couple of days before.

Of course, if you want the biggest discounts, watch for 50% off or more the day after Easter. That's when you can expect deep discounts on Easter candies and other themed items. But beware waiting too long; you may end up with only off-brand jelly beans to shop.


A chocolate Easter bunny and other candy are displayed.

What to Expect From Easter Sales in 2023

Easter Candy

Some of the most popular Easter sales feature typical holiday items. For example, Easter-themed boxes of candy see discounts, and not just cheap packages of jelly beans either. Last year we found Godiva Easter chocolates at Macy's for 20% off. Note that we did see this offer a couple of days before Easter Sunday in 2022, so the chocolates likely wouldn't have had enough time to ship and arrive for the holiday. But it was still a great deal! The retailer also offered 30% off Frango chocolates about five days before Easter, and thanks to pickup availability, they could've been worth the trip for many.

Last-minute discounts on Easter items could range from 20% off chocolate to as much as 79% off dolls and playsets.

Also expect Easter candy sales at stores like Target, as last year they had a "buy one, get 25% off a second" offer for shoppers using same-day pickup. Target tends to have this deal for a variety of goodies throughout the year, so it'll likely return before Easter 2023.

Easter Eggs and Basket Items

Of course it's not all about the candy. You can score discounts on other traditional Easter items, as well. For instance, last year we saw a 144-pack of plastic Easter eggs for just $20 on Amazon, and the retailer also took up to 79% off Easter dolls and playsets. That latter deal seemed to apply to small items suitable for being gifted in baskets.

Furniture and Home Decor

Furniture and home decor may seem like a surprising category for Easter sales, but deals on these items can definitely pop up. Last year the online platform Homary offered up to 70% off a number of categories, including furniture, bath fixtures, and lighting. And they provided an additional coupon code so shoppers could take up to $50 off select orders, which made the event even better.

The store At Home also had its own holiday savings, offering up select Easter decor items for under $30 each. This particular sale occurred nearly a month before the holiday, though, so it can pay to shop early if you want certain Easter offers.

Clothing and Accessories

Another category of Easter sales that you might not expect to see is clothing. While getting new outfits for Easter Sunday is a popular tradition in the U.S. for children, that's not the case for all ages. But you may be surprised at what you can find.

SEE ALSO: How to Save During the Spring Deal Drought in March and April

Last year, Macy's offered up a flash sale on men's suits, knocking up to 75% off in early April. This was a good time to buy a suit for Easter Sunday, but it was also a good time to shop for new suits in general. The retailer took at least 30% off kids' Easter outfits, too, so Macy's was an ideal store for consumers wanting to complete more shopping in one spot.

You can save on more than outfits, as well. Last year we saw sales from Invicta Stores, which knocked up to 88% off a selection of 145 watches. And eBay offered 15% off select watches and handbags to help shoppers complete their holiday look.

Everything Else

As March and April bring a bit of a deal drought, some retailers can reach for any excuse to have a sale. Perhaps that's why we see silly novelty items like a bag of "bunny farts" — it's cotton candy — or even a Crayola 24-pack of markers for just $3. After all, these items are perfect to gift in Easter baskets.

It also may be a good time to shop for kitchen supplies. Last year we saw Sur La Table take up to 50% off in its Spring Savings event. The sale included Easter-themed items, plus offered a great opportunity to pick up cookware and other kitchen items that would make cooking a big Easter meal easier. And speaking of, watch for Omaha Steaks to bring back its discount on Easter dinners. Last year, it took 50% off complete meals for four, six, or eight people.

Watch for spring savings events to include items perfect for Easter, from kitchen supplies to pet products and everything in between.

While your furry friends probably won't thank you, there's a good chance you'll find pet outfits and other supplies on sale during Easter savings events, as well. Last year, Petco offered up a Youly Easter Bunny dog hat at a price of two for $14. The retailer also knocked 30% off two or more dog supplies.

Another surprising category for Easter sales is tools. Yes, like power tools. Be ready to shop stores like eBay for these kinds of offers. They could include Worx tools priced at up to 81% off, as well as an extra 15% off via a coupon code.

Ready to score Easter savings? Check out the best Easter deals available right now!


Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).

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