The 9 Best Things to Buy in July (Including Amazon Prime Day Deals!)

Prime Day, the 4th of July, and the Steam Summer Sale are all happening this month.
July buying guide

July is full of sales. Prime Day, the 4th of July, and the Steam Summer Sale are all happening this month, but smart shoppers should be selective about what they buy during these hyped-up events.

Read on to see where to shop for the best clothing, video games, and home items in July. Then sign up for the DealNews Select Newsletter to get the best offers delivered to your inbox every day.

9 Things to Buy in July

Amazon Prime Day Deals

A recent leak suggests that Amazon Prime Day will fall on July 16 this year. No matter when the event occurs, you can expect the sale to be among the biggest shopping days of the year, but only if you're a Prime member.

Our research shows that many shoppers were unimpressed by Prime Day 2017. However, excellent bargains will be available if you're quick enough to take advantage of the lightning deals. In fact, 25% of all the deals we listed from Amazon during last year's event were Editors' Choice-worthy — especially for electronics and home items.

Plan to place a few orders through Alexa on Prime Day, as these could be some of the best deals of the sale.

Thanks to Prime Day, July will be the best time to buy an Amazon device — whether you're upgrading your Kindle or splurging on a new Fire TV Cube. We saw 50 deals on Amazon-brand devices during last year's Prime Day event. Do you already own an Alexa-equipped device? Plan to place a few orders through the home assistant on Prime Day, as these could be some of the best deals of the sale.

You can also expect to see Amazon Warehouse's best sale of the year, as it knocks around 20% off pre-owned items. Deals that come with Amazon credit will also be plentiful; you can expect to get $5 or $10 in credit with select orders.

For more details on what you can expect from Amazon Prime Day, check out our full guide here.

Summer Clothing

It may seem like summer has just begun, but you can expect to see the first big discounts on summer apparel during 4th of July sales, which have already arrived. Clearance and sale sections will fill up with gear that's still in season as retailers make room for the fall Back-to-School sales.

Around Independence Day, clearance clothes can get an extra 25% to 40% off at shops like Ralph Lauren, Cole Haan, and L.L. Bean. And outlet stores like J.Crew Factory and Gap Factory should knock as much as 50% off already-reduced apparel and shoes. We also expect big things from Gap — it had an Editors' Choice-worthy 40% off sitewide coupon last year.

Shoe shoppers should also consider Gap, which should sell flip-flops from as little as $2. Also, Joe's New Balance Outlet is likely to knock between 50% and 70% off running shoes.

Outdoor Gear

Budget-conscious campers, hikers, and fishermen should also plan to check out the 2018 4th of July sales. Stores like Backcountry and REI will knock up to 50% off all things outdoors. Expect to score low prices at Walmart, too, as fishing kits typically get discounted to around $10 and 2-person tents start at just $26.

SEE ALSO: 4th of July Sales Are Live! Here's What to Expect

Apple's Latest iPad

Your patience has paid off; savings on Apple iPads are finally coming. The recently upgraded 9.7" iPad is likely to see discounts around Prime Day. Whether Amazon discounts the model or not, you can expect iPad deals at Prime Day competitors like Best Buy and Staples.

We foresee the tablet's price dropping by 12% to 18% from these retailers — that would put the starting price between $270 and $289. This price will continue to drop over the next few months, but we won't see more significant savings on this model until September. If you can't wait any longer, Prime Day is the best time to buy.

Steam Games

The Steam Summer Sale has already begun, and it runs through 1 pm ET on July 5. That means this month is still a great time to buy PC games. Expect to see the biggest discounts — up to 90% off! — on DLC and older games. Video games from late 2017 or early 2018 typically see more modest drops of around 30% to 50% off.

House Paint

Hot summer months aren't typically conducive to outdoor house painting, so we frequently see paint prices drop in July. We've previously seen a "buy one, get one free" sale on select paints at Lowe's, and participating Sherwin-Williams stores knocked 40% off select collections in July.

Christmas in July Sales

Christmas is likely the furthest thing from your mind as you shop sandals and sunblock. But many stores will host sales this month to mark the halfway point to the festivities. Home items generally see the best discounts in these sales; you can expect to shop Christmas decor at Home Depot for as much as 75% off.

Expect to shop Christmas decor for as much as 75% off.

For those avoiding the tinsel, Lenox is likely to discount its jewelry lines by 40% off. And holidaymakers should plan to shop Editors' Choice offers at High Sierra, where luggage and backpacks should sell at half price during that Christmas in July event.

Last-Minute Travel

Feeling spontaneous? You can make use of some top-value travel deals for the 4th of July holiday weekend. knocked an extra 10% off hotel stays in the first few days of July last year, while Groupon discounted thousands of travel deals.

Consider heading to New York City, as hotel room prices will be among the lowest of the year over 4th of July weekend. Despite its infamously high rates, prices are around $60 cheaper per night in July than in August. Trip Savvy also recommends trips to Memphis and Tucson, as hotel stays there will hit year-low prices in July — assuming you can take the heat.

Select Produce

Not only are in-season fruit and vegetables tastier, but you'll also stand to save around 50% compared to when these items reach their out-of-season price heights. In July, you can shop cheaper avocados, cherries, blackberries, corn, greens, kale, and mango.

3 Things to Avoid

Amazon Prime Day Filler Deals

For all that good stuff on offer, Amazon's Prime Day also brings with it lots of filler deals. Plan ahead, and give yourself a budget on the day. Avoid the temptation to impulsively add those krill oil supplements to your cart just because they're on sale.

SEE ALSO: When Is Amazon Prime Day 2019?


July isn't the worst time to browse laptop deals. The 4th of July sales at Dell and Lenovo will certainly help this month's prices beat last month's prices, regardless of the build you're looking for.

But if you can hold out until August, you'll see better quality deals on offer as stores drop prices for the Back-to-School season. Last year 10% of all laptop deals listed in August met our Editors' Choice criteria, as opposed to 7% in July.


The 4th of July celebrations might put you in the mood to grill, but this month still won't be the time to buy a new one. Editors' Choice grill deals won't hit our site in large quantities until the outdoor clearance sales of September and October. Last year, low-end camping grills dropped by 13% between July and September, with fall prices starting at $14. And the prices on 6-burner gas grills fell by over 50% during the same period, with deals starting at just $87 come September.

If you really need a new grill for your Independence Day party, then Home Depot, Lowe's, or Walmart will be the places to shop. In 2017, Lowe's cut up to 25% off select grills, smokers, and accessories for its 4th of July sale.

Readers, what are you looking forward to buying in July? Let us know in the comments below.

Content Editor

A former Fashion Editor and Boggle champion, Donna Doyle spends her time writing for DealNews, re-reading Harry Potter, and living in denial.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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1 comment
Only things worth buying on Prime Day were Dash buttons for 99 cents (w/ $4.99 credits). Bought items at incredible discounts.