The 8 Best Things to Buy in July (It's More Than July 4th Sales!)
July might seem like it has a single good shopping day — July 4th — but you can actually find great deals all month long! Whether you need outdoor gear to celebrate the second half of summer or you're ready to dive into early Back to School sales, July has it all!
Check out our guide to see what to buy in July, as well as what you should hold off on — for now.
Top July Offers You Should Shop
Kenyon Grills: The retailer is offering a number of deals suitable for summer including:
- The week of July 1, receive a free side with purchase of a classic entree
- The week of July 18, get a regular veggie entree for the price of a small
- The week of July 25, receive a free potsticker shareable with purchase of an Asian entree
The 8 Best Things to Buy in July
Our infographic looks at five of the top items to buy in July. Below that, read more about the deals and sales to watch for during the month.
July 4th Sales
The 4th of July is a huge shopping holiday and marks the midpoint of summer for many, as the next few weeks usually usher in the Back to School season. During sales around the big celebration, look for deals on electronics, clothing and shoes, patio furniture (to some degree), outdoor gear, large appliances, and mattresses at stores like Costco, Target, and Best Buy.
Of course, 4th of July sales are pretty diverse, so if something you're shopping for isn't included in one of these categories, don't fret! There's a good chance a ton of items will be on sale, so be sure to check out your favorite shops to see what they're offering for holiday discounts.
The well-known convenience chain 7-Eleven often hosts a Free Slurpee Day on July 11 to celebrate the holiday 7-Eleven Day. In 2020 the event didn't happen, but last year it returned with a special offer for 7Rewards members. At the start of July 2021, members received a coupon for a free small Slurpee in their account, and they could redeem it at any time throughout the month.
7-Eleven is celebrating this year in a similar way, but is also changing the name of the event to Slurpee Day. From July 1-11, 7Rewards and Speedy Rewards members can get a free small Slurpee at a 7-Eleven, Speedway, or Stripes store when they scan the 7-Eleven or Speedway app at checkout.
National Ice Cream Day Deals
National Ice Cream Day falls on July 17 this year, and we expect plenty of parlors to get in the spirit with different freebie promotions. In 2021 we saw Carvel provide cards with surprise offers to customers who purchased items from their special churro menu. Dairy Queen, meanwhile, gave out $1 off coupons in their app, and Yogurtland boosted Real Rewards earnings for a single day to celebrate.
Ordinarily, we advise against purchasing seasonal clothing within the time frame it's meant for, but July is a rare exception, largely due in part to July 4th sales. But even without those events, plenty of summery clothing items with great discounts are worth shopping. For instance, last year we saw men's swimwear at Nordstrom Rack for between $15 and $18 each a little more than a week after July 4th, and Lands' End cut up to an extra 60% off swimwear at the end of the month.
It's not just swimwear, either. In July 2021, J.Crew Factory knocked up to 71% off dresses that were perfect for hotter temperatures, while Nautica dropped prices on summer essentials to under $25 and took an additional 10% off via a coupon code. Look for bulk purchases to be eligible for savings, too; in 2021, Hanes offered 20% off the purchase of three or more tees, tanks, or polos. At these prices, you can stock up on apparel perfect for sweltering summer days and still have plenty of time left in the season to wear it.
If you love spending time in the great outdoors when summer arrives, know that you can find truly great deals on gear for all kinds of activities during July. Backcountry will likely have brand-specific sales, like up to 68% off The North Face, and definitely keep an eye on REI. Last July the retailer offered up to 30% off fitness deals, while its outlet division knocked up to 71% off adventure gear, up to 56% off camping and hiking deals, and other deals that were up to 90% off. Be sure to watch Moosejaw, as well — last year it took up to 40% off in its summer clearance event.
Individual July deals will be fairly notable, too. Watch for watertight survival kits to be around $5, tackle kits to cost around $15, and nylon double hammocks to go for around $19. Need items for camping? Watch for tent deals to be as affordable as $34, while a Coleman 4-in-1 gas camping stove could be as low as $97.
Early Back to School Sales
Different parts of the country head back to school at different times, but that just means the Back to School sales start early and last for weeks. The result is tons of deals worth your time! Last year, we saw Back to School sales underway as early as July 7, with Office Depot taking up to 55% off standard supplies like backpacks, notebooks, binders, and writing utensils, while Costway took up to 20% off select items for students of all ages.
More sales will pop up later in the month, and there's a good chance we'll see early promotions from stores like Adorama for discounted laptops, desktops, and tablets. Microsoft, meanwhile, could take up to $800 off during its Back to School sale.
Watch for clothing Back to School sales in July, as well. Under Armour Outlet could offer up to an extra 25% off, while Finish Line could cut up to 40% off select items. Aeropostale may have early deals on school uniforms, including an extra 15% off when you purchase multiple items, and Shoebacca could cut up to 75% off during its event, allowing you to stock up on new shoes for far less.
Prime Day Deals
Amazon spent two years mixing it up for Prime Day — in 2020 it held the sale in October, while last year it moved the event to June. Now Amazon is finally returning to its roots. The online retailer is slated to host the big event in July once again this year, but we still don't have any solid dates. However, outlets like Mashable are speculating that this year it could fall between July 11 and July 13, or July 18 and July 20.
Regardless of when it falls, Prime Day should be an excellent time to find savings on Amazon devices, home and garden items, electronics, and other products. There's almost assuredly going to be a deal on select Instant Pots, and we'll likely see deals on a number of fitness trackers, too.
July is basically the peak of summer, so it's no surprise that it'll be the perfect time to stock up on fresh fruits and veggies. Look for the ripest fruits to include apricots, blackberries, blueberries, cantaloupe, kiwi, mangoes, peaches, plums, raspberries, strawberries, and watermelon. Then there's the best fresh veggies, which will include corn, cucumbers, green beans, kohlrabi, lettuce, okra, peppers, summer squash, Swiss chard, tomatoes, and zucchini.
Want to shop locally grown produce? Check out the Seasonal Food Guide website to see what you can find in your area.
5 Things NOT To Buy in July
|Item||When to Buy||Why?|
|Electronics||November||We expect some good deals during Prime Day and Back to School sales, but we tend to see better deals, and more of them, in November around Black Friday.|
|Patio Furniture||August or September||You may see some savings on these items in July, but the deals really ramp up when summer starts to wind down.|
|Grills||September or October||This is another item that sees deep discounts when summer is almost over and grilling weather is disappearing.|
|Lawn Mowers||August or October||Like other summery items, these should see much better savings when summer is winding down and retailers are trying to make room for fall gear.|
|Sunglasses||September||These are a strange item because there's demand for them year-round. That being said, sunglasses do tend to top summer shopping lists, which means prices will be on the higher end; hold off until September and overall prices should drop.|
Can't wait to shop? Check out the very best deals available right now!