4th of July Sales for 2021 Are Live! Here's What to Expect

Save up to 88% on electronics, up to 80% on clothing, and up to 55% on large appliances around the holiday.
woman holding shopping bags outside

Deal-seekers, 4th of July sales are here, so you don't have to wait until the long holiday weekend to shop great deals! These events are an excellent opportunity to save big on a variety of items. But what are the best products to shop around the holiday? And what discounts should you look for?

Read on to learn what to expect from 4th of July sales in 2021, including when the sales begin, where to find the best savings, and what the best buys will be.

When Do 4th of July Sales Start?

The first 4th of July sale we saw for 2021 began on June 16 and came from Overstock.com. The first event we saw last year, meanwhile, popped up on June 11, with Sportsman's Guide holding its early 4th of July savings promotion. A couple of other sales started on June 15, and even more showed up on June 17 and 18. Basically, once July 4th deals start, they only increase over time until the holiday gets here.

What to Expect From July 4th Sales in 2021

Take as Much as 88% Off Electronics

Electronics are typically a major category in 4th of July sales, and 2021 should continue that trend. Note that the savings won't always be labeled as such — some retailers could refer to their events as "summer," "anniversary," or even "clearance" sales.

Look for electronics sales around the 4th of July from Harman Audio, JBL, and Newegg.

Watch for stores like Harman Audio to take up to 50% off headphones and speakers, while JBL could knock up to 83% off refurbished headphones during its event. Last year, shoppers could snag a pair of refurb cans for as little as $15, and all the items came with a 1-year JBL warranty.

Newegg, meanwhile, hosted a couple of events at the end of June 2020 for those who couldn't wait for the holiday to shop. Its 48-hour "Big Sale for Those Inside" included up to 88% off a ton of tech and gaming items, while its semi-annual clearance sale offered up to 60% off car electronics, computer components, phones, video games, and more.

Save Up to 80% on Apparel and Accessories

Clothing sales make up a decent chunk of 4th of July sales every year — in 2020, the category accounted for about 39% of all the deals we saw for the holiday. It's not just clothing either — shoppers can expect to find shoes and accessories on sale, as well.

SEE ALSO: 30 Black-Owned Clothing Lines You Can Support Right Now

Department stores like Kohl's should offer some of the best opportunities to save. For instance, last year the retailer took up to 75% off clothing and shoes, as well as other items. Plus, a coupon code knocked another 20% off, and consumers could also earn Kohl's Cash on their purchases.

Interested in outdoor brands? Be sure to watch for Steep & Cheap to bring its 4th of July deals back again this year. Last year it took up to 80% off brands like The North Face, Quiksilver, Patagonia, Prana, and Osprey, among others.

And if you're shopping for new kicks, watch for Ecco to take an extra 40% off sneakers, sandals, dress shoes, boots, and accessories, while Joe's New Balance Outlet will likely knock up to 71% off. Count on stores like Reebok taking 40% off sitewide on clothing and shoes, as well.

Knock Up to 60% Off Patio Furniture

Independence Day sales won't be the best time to buy patio furniture, as we usually see better deals when summer starts to wind down. However, if you want to overhaul your backyard space, early July is a good time to find decent deals.

Expect retailers like Wayfair to take up to 60% off patio chairs, rugs, hammocks, and other items for the 4th of July.

Shop retailers like Wayfair to save up to 60% on patio chairs, rugs, hammocks, benches, and other products. Additionally, sites like Build.com will probably take up to 50% off a selection of patio furniture, as well as decor, fixtures, and improvements. Remember to check out Target during its 4th of July sale, too. It has previously taken up to 30% off a variety of home items, including patio furniture.

Shop Outdoor Gear That's Up to 80% Off

Summer is the season of outdoor activities, so it would be no surprise to see July 4th sales on outdoor gear. Expect stores like Cabela's to take up to 67% off fishing, camping, and outdoor gear in general during its event. And The House — known for snowboarding, skiing, wakeboarding, and biking gear — could once again take up to 80% off. Shoppers can look forward to saving on brands like The North Face, Arc'teryx, Burton, Marmot, and Mountain Hardwear.

Cut Up to 55% Off Large Appliances

Do you have a washer or dryer in need of upgrading, or are you wanting a fancy new kitchen appliance? Then know that 4th of July sales are great for saving on these items. We expect multiple retailers to offer appliance deals, typically with discounts of around 40%, though some could go higher.

SEE ALSO: Your Guide to Every Holiday Sale in 2021

Be prepared to shop stores like Lowe's, which last year took up to 40% off, but also had promo codes that would take up to $700 off select purchase amounts. You might not think Best Buy is a top pick for shopping large appliances, but their deals are just as competitive; they also took up to 40% off appliances last year. Don't forget about stores like Wayfair either. In 2020, the retailer knocked up to 55% off major appliances during its clearance event.

Check Out These July 4th Sales

Lowe's: One of the major home improvement stores has a variety of items on sale for July 4th. Take $50 off select Weber grills, plus score discounts on patio furniture, tools, large appliances, and more.

Essentia: If you need a new bed, shop organic mattresses at Essentia, where you can take $200 off Hybrid models, 20% off Lifestyle mattresses, 22% off Performance mattresses, and 25% off Wholebody Recovery mattresses. Additionally, you'll receive a free Global Organic Textile Standard–certified organic cotton sheet set with the purchase of a Lifestyle, Performance, or Wholebody Recovery model.

Ma'am Shoes: Shop this brand known for comfy kicks for July 4th, and save $30 on your order when you use coupon code "JULY30". This offer ends July 6.

Outer: This outdoor furniture brand touts its products as being both durable and sustainable, and you can save big during its 4th of July sale event. Take $500 off when you purchase an Outer sofa set, and a table or rug; save $750 when you purchase an Outer sofa set, table, and rug; or cut $1,000 off when you buy an Outer sofa set, table, rug, and an all-weather cover or throw pillows.

YesChef: Purchase an annual membership for $120, and receive a complimentary one to gift to a friend or family member. The cooking classes at YesChef begin with an immersive documentary film and then segue into the chefs' home kitchens for more than 12 on-demand cooking lessons, five-plus hours of instructional content, and 30-plus recipes per chef. This offer is good through July 4.

eBay: Shop certified refurbished items during eBay's July 4th sale, and save up to 78% on big brands like Arlo, iRobot, Cuisinart, and Bose, among others.

Yogurtland: Order online or through the Yogurtland app and use the coupon code "JULY4" to save $4. Online ordering is available through select Yogurtland locations. This offer is only good on July 4.

Rove: Save up to 40% on select furniture pieces during the July 4th sale. You can join the membership program for $150 annually to save extra — during the sale members will receive 20% off sitewide and 20% back in vouchers. (Members normally receive 20% off sitewide and up to 10% back in vouchers.) This sale runs July 1-5.

SimpliSafe: Shop the home protection company and get set up for even less with their 4th of July sale. Save 30% on any new system and get a free SimpliCam. You'll have to enter your email address in the top banner to receive the offer, but once you do it'll be automatically applied in-cart. This offer is good through July 6.

Ready to shop the best 4th of July sales? Check out the 4th of July deals available right now!

Senior Staff Writer/Spokesperson

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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