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Apple Black Friday 2017: These Deals Are Live NOW

So far, the iPad Pro is seeing the best discounts.
What to Expect

Update: Black Friday Apple deals are now live! We're rounding up the best offers here.

Below are a few highlights:

Click here to see the full list of our top picks, or view all the latest Apple deals here.

Apple Black Friday Predictions (Previously Published)

Are you planning to buy an Apple iPhone, iPad, or Mac during this holiday season? Black Friday could be the best time to do it, and our predictions are here to make your job a little easier.

So what can you expect from Black Friday Apple deals? We've created a "cheat sheet" with the top tips you need to know when shopping. Savvy consumers who want more information should scroll down for our in-depth analysis.

After reading our tips, consider signing up for the DealNews Select newsletter to keep track of the latest deals in your inbox, or download our app to have them at your fingertips.

The Cheat Sheet: Black Friday Apple Predictions

Prices to Expect

  • Apple Watch Series 3 bundled with up to $105 in gift cards; Apple Watch Series 2 for $229

  • iPhone X is unlikely to see discounts; iPhone 8 with up to $250 in gift cards

  • iPhone 7 for $1 with a 2-year contract

  • Current-gen iPad Pro models for $499 (10.5") and $650 (12.9"); current-gen 9.7" iPad for $204; 128GB iPad mini 4 for $329

  • iMacs for $899 (21.5") and $1,599 (27")

  • 13" MacBook Air for $799; 13" MacBook Pro for $1,199; 12" MacBook for $1,199

4 Quick Tips You Need to Know

  • Don't expect any of these deals to appear at the Apple Store. Resellers will offer the best discounts.

  • Last year Best Buy, Target, Walmart, Verizon, T-Mobile, MacMall, Sam's Club, Kohl's, and Groupon were the top places to find deals.

  • Check out Other World Computing and Newegg for deals on used and refurbished Apple gadgets.

  • In some cases, the sales will begin a week before Black Friday and run through Cyber Monday; you'll find the best deals on Black Friday itself.

Want more details on how, what, where, and when to buy Apple deals this Black Friday? Then check out our full analysis below.

What to Buy

What to Buy

The iPhone 8 Will Come With Gift Cards of Up to $250

The iPhone 8, 8 Plus, and X all debuted recently, and this generation of handsets is Apple's most expensive yet. That said, your "cheapest" option is surely the iPhone 8, which is priced from $699 for the 64GB model. Shortly after Apple's announcement, T-Mobile said it would briefly charge $0 down for the base model, with the phone's cost spread out across a 24-month installment plan in $29 increments.

The iPhone 8's higher price point might be a bit of a downer, but shoppers can expect at least a little something to soften the blow this Black Friday. Last year Best Buy, Target, and Sam's Club all offered the iPhone 7 with gift cards of up to $250. (Target and Sam's Club offered $250 with all models, while Best Buy tiered the freebie according to the storage of the phone you bought.) Assuming this deal is repeated with the iPhone 8 in 2017, then that's like getting $250 off your purchase.

Target, Best Buy, and Sam's Club could offer the iPhone 8 with up to $250 in gift cards.

Alternatively, if you have a recent smartphone in good condition, then you might be able to score a stellar trade-in deal. Last year, both T-Mobile and Verizon offered the iPhone 7 for free when trading in select, paid-off smartphones and committing to a 2-year contract. That was, by far, the best offer we saw on the newest iPhone, and we wouldn't be surprised if at least the renegade "uncarrier" T-Mobile repeated the promotion with the iPhone 8.

There's also the possibility that we'll see the unlocked iPhone 8 at a slight discount. Last year, the iPhone 7 was marked $39 to $79 off on eBay. At the iPhone 8's higher price, we might see that discount increase proportionally up to $84 off, but that's still a small discount overall. If you don't need an unlocked phone, then the aforementioned discounts are much better.

Finally, it should be noted that straight-up discounts on the iPhone 8 are likely to be more numerous and possibly better in December, as was the case last year with the iPhone 7. So if a trade-in offer doesn't apply to you, and you don't care about gift cards, then you might want to skip Black Friday.

Sadly, discounts on the iPhone 8 Plus and iPhone X are much less likely to show up this Black Friday season. While the 8 Plus will probably be eligible for trade-in offers, the high-end X may be exempted from even those offers. If you're in the market for this fancy handset, we recommend that you wait.

Several Possibilities for Older iPhones

When it comes to the iPhone 7 — which now retails from $549 — we're anticipating a few possibilities this year. Verizon could offer it for $1 with a 2-year contract, like it did the 6s last year. T-Mobile might offer a similar discount after some hefty bill credits, like it did with the SE. Alternatively, we could see retailers drop the monthly installment price, for a cumulative savings of up to $160.

There could be multiple ways to get a discount on the iPhone 7 this Black Friday.

Also be on the lookout for another prepaid iPhone deal from Walmart; the store offered the 5s for $99 on its Straight Talk Wireless plan last year, which means the SE or 6s could see a similar offer this year.

And finally, shoppers who don't mind second-hand tech will be in luck this Black Friday! The most common iPhone deal we saw last year was for refurbished handsets. This year we could easily see the SE dip under $200 as a refurb.

Get Up to $150 Off iPads

In June, Apple introduced new 10.5" and 12.9" iPad Pros (priced from $649 and $799, respectively). In March before that, Apple introduced an upgraded 9.7" iPad, which starts at $329. All of these models — in addition to the 7.9" 128GB iPad mini 4 (which starts at $399) — will see sharp discounts this Black Friday.

Last year, Target and MacMall both had great deals on the then-current iPad Pro. Target sold the entry-level 9.7" iPad Pro for $449 (a $150 discount), and MacMall dropped the price of the 12.9" model by as much as $149.

iPads released in June will be on sale, but slightly older models will drop to the lowest prices.

This year, we're predicting that the new 10.5" and 12.9" Pros could see the same $150 drops, bringing them down to $499 and $650, respectively. If those prices are too high, then look for stores to knock $125 off the new 9.7" iPad, dropping it to $204. We also expect to see the 128GB iPad mini 4 for $329, or $70 off.

Apple Watch to See Modest Discounts

Recently Apple announced the Apple Watch Series 3, and in the process it discontinued the Apple Watch Series 2. This means we could end up seeing especially good discounts on both the Series 2 and Series 1 this year.

The last time we saw a situation similar to this was when the iPad 3 was discontinued — iPad 2 models fell by $60 to $160 that Black Friday. This could mean realistically seeing the Series 1 drop to around $189 this holiday season. If retailers are feeling particularly generous, it could go as low as $89 (but don't count on it).

Actual discounts on the newly minted Series 3 are pretty unlikely.

What does this mean for Series 2 prices? The iPad 3 was discontinued when the iPad 4 was announced in October 2012. That November, we saw deals for the iPad 3 that included various models bundled with gift cards, as well as a $50 discount in some cases. However, the most significant discounts actually fell in December that year.

If we see a repeat of this trend for the Series 2, that could mean prices could drop to new lows. Best Buy recently knocked the price to $229, and Black Friday should go even lower. There's also a chance that holding out until December could mean even steeper discounts, with prices starting as low as $149.

Actual discounts on the newly minted Series 3 are pretty unlikely. When the Series 2 was new last year, the only Black Friday deal we saw was the full-price Watch bundled with $105 in Kohl's Cash. Similar store credit bundles could pop up in 2017 for the Series 3.

Any first-generation Apple Watches still hanging around could be cheap refurbs. Granted, it's the oldest Apple Watch, and has a slower processor; if you're worried about functionality and speed, it might be best to skip this model. And you don't have to shell out a ton of money for a high-end Apple smartwatch when there are more affordable options. Cheaper models should go as low as $20 for Black Friday, while non-Apple (but still name brand) smartwatches could go for $85.

Save Hundreds on Macs

Apple introduced new iMacs and Mac notebooks at WWDC in June, so there are a bunch of different options to choose from.

Last year, B&H Photo-Video and MacMall offered the best deals on Retina MacBooks: $100 to $450 off, according to MacRumors. 2016 models saw discounts of around $100 while models from the year before were $400 to $450 off. That means this year's updated 12" MacBook, which starts at $1,299, could go for $1,199 on Black Friday.

It might be hard to believe, but the MacBook Air will be as cheap as $799 this Black Friday.

We'll see similar discounts for Apple's MacBook Pros. The latest 13" Pro, which also starts at $1,299, could drop to $1,199, while MacBook and Pro models from 2016 could see even bigger discounts. Meanwhile, the refreshed MacBook Air, which normally starts at $999, could drop to $799, matching last year's best deals.

If a desktop is what you're after, the 21.5" and 27" iMacs introduced this year, which normally start at $1,099 and $1,799, respectively, could drop to $899 and $1,599.

When to Shop

When to Shop

Make a Plan and Shop Early

Apple deals can be in high demand, so it's important to know when to shop. In some cases, the deals will begin a week before Black Friday and run through Cyber Monday. That said, iPad and iPhone deals are likely to be dangled by stores as doorbuster deals, which means they won't last through the weekend. Shop early for these gadgets, and be attentive to specific release times if applicable.

If you miss the Thanksgiving / Black Friday rush, then you might have another opportunity to save when you head back to work Monday morning. Last year, Best Buy, Target, Walmart, T-Mobile, and eBay offered a few Apple promotions on Cyber Monday, but these deals were scanty compared to what we saw on Black Friday.

Where to Shop

Where to Shop

Anywhere but Apple

It's no guarantee that Apple will even have a Black Friday promotion this year (they didn't in 2015). That changed last year, but the Cupertino tech giant's one-day Black Friday sale in 2016 was lackluster at best.

Last year, the company offered Apple gift cards ranging from $25 to $150 with the purchase of certain gadgets. You could get a $50 Apple gift card for the purchase of an iPhone SE or iPhone 6s, up to $100 for select iPad models, $25 for Apple Watch Series 1, $150 for select Mac computers, and $25 for Apple TVs. Shoppers had to pay for their gadget in full and could use the gift cards towards a future Apple purchase. Apple also didn't include any of its newest devices in the sale.

Shop at Resellers Like Target, eBay, and Best Buy

Overall, it pays to skip the Apple Store. For new Macs, shop at eBay, MacMall, B&H Photo-Video, and ExperCom. If you don't mind buying a used Mac, you might want to check out Other World Computing, which had some good deals on pre-loved Mac mini, iMac, MacBook Pro, and MacBook Air models last year, according to MacRumors.

SEE ALSO: Here's When the New iPhones Will Go on Sale

When it comes to iPhones, carriers and big-box stores are your best friends. Both T-Mobile and Verizon offered those amazing trade-in deals last year. Meanwhile, look for Target, Best Buy, and Sam's Club to resume their gift card promotions.

For iPads, look to Target and Best Buy for the most competitive offers. Walmart and eBay could also drop some impressive discounts, too.

What are you hoping to see with Apple deals this year? Let us know in the comments, or check out all our Black Friday predictions below.

Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, or check out all our features for more buying advice.

Contributing Writer

Angela is a DealNews contributor focused on consumer technology. You can also find her byline at Follow her on Twitter at @amoscaritolo.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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