Best Black Friday Apple Ads 2018: iPhone 8 Gets a $400 Gift Card

Apple fans can score a rare (and big!) HomePod discount, shop iPads for less than $250, and get the Apple Watch Series 3 for $200.
Black Friday Apple

Black Friday is a great time to catch rare deals on Apple products. Whether you're shopping for an iPad or a shiny new Apple Watch, you can count on serious price lows for Black Friday 2018.

We're rounding up the best Black Friday ads, so you'll know what to expect from iPad, iPhone, Apple Watch, Apple TV, MacBook, and HomePod.

Click here to see all the best Black Friday ads

Best Black Friday Apple Ads 2018

  • Apple 9.7" iPad for $249 at Walmart
    Why Buy It: Latest model beats our predictions by $30

    We expected modest discounts for the sixth-generation iPad, but several retailers have exceeded our wildest dreams. Apple deals are rare, and this one is absolutely worth grabbing; it beats our iPad predictions by $30.

    Shopping elsewhere? Target offers the Apple iPad 9.7" 32GB model from $249.99, while matches Walmart, and Costco is taking $70 off the 32GB Apple iPad 9.7", which should put it at the same price as the others.

  • Apple iPad mini 4 from $249.99 at Target
    Why Buy It: Beats our predictions by $25

    There were rumors that Apple would provide a refresh to its iPad mini line this year, but we're still waiting. Even without a new iPad mini, this deal on the fourth-generation model is worth checking out.

    Shopping elsewhere? Best Buy has it for the same price.

  • Apple 10.5" iPad Pro for up to $150 off at Best Buy
    Why Buy It: It's the only deal we've seen on the iPad Pro

    This deal likely won't drop the iPad Pro far enough to meet our predictions. In fact, Best Buy had this as an early Black Friday deal, and the starting price was $524.99. However, we predicted we'd see prices as low as $500. While not ideal, if you want the Pro, this is a decent option, as well as the only one we've seen so far.

  • Apple iPhone XS + $300 Walmart Gift Card at Walmart
    Why Buy It: A huge gift card deal for the latest iPhone

    While it's true that the iPhone XS is the latest tech — and fairly pricey — a $300 gift card makes that price tag easier to handle. Plus, this is the best gift card offer we've seen for the newest iPhones. It's also valid in-store only and with qualified activation.

    Want a different iPhone? The iPhone XS Max and iPhone XR are both eligible for this offer, as well.

    Shopping elsewhere? Target offers a $250 gift card with the purchase and qualified activation of an iPhone XS or iPhone XS Max.

  • Apple iPhone 8 + $400 Walmart Gift Card at Walmart
    Why Buy It: Best gift card deal we've seen with last year's iPhone

    Walmart isn't the only retailer offering iPhones with gift cards in 2018, but this deal is hands down the best one we've seen for last year's models. It's available in-store only and requires qualified activation.

    Looking for a bigger iPhone? This offer is also good on the iPhone 8 Plus and first-generation iPhone X.

  • Apple Watch Series 3 from $199.99 at Target
    Why Buy It: Great price for last year's model

    With the release of the Apple Watch Series 4, we expected discounts on the Series 3 to come in the form of sitewide coupons. This deal is much better than that, and it's an excellent outright price for still-recent Apple tech.

    Shopping elsewhere? Macy's is taking $80 off the Apple Watch Series 3, as well. Assuming that's off the list price, that should drop the starting price to fall right in line with Target's deal.

  • Apple Watch Series 3 with GPS+Cellular from $299.99 at Target
    Why Buy It: It's at least $80 cheaper than its current retail price

    If you want an Apple Watch that can do even more, this cellular-equipped model is at a great price for Black Friday. It'll be at least $80 cheaper than what it's currently priced at.

  • Apple HomePod for $249.99 at Best Buy
    Why Buy It: Significant drop on a rarely discounted item

    We haven't seen any other deals on the Apple HomePod for Black Friday so far, and at most we expected it to drop to $300. This deal beats the lowest price we've seen, which was for an open-box model, by $8. If you've been eyeing a HomePod, you shouldn't skip this deal.

  • Apple Airpods for $139.99 at Newegg
    Why Buy It: It's the only discount we've seen for Black Friday

    We expected to see these drop a little further to $130, but this is still a great deal at $20 cheaper than retail. We've only see two offers for Black Friday, and this is the best one (the other is at list price). If you want Airpods, this is the discount to take advantage of.

NOTE: The information below was assembled before the Black Friday ads came out. Please refer to the ads above before making any shopping plans.

Black Friday iPad Predictions

  • Apple iPad Pro 10.5" could drop to $500
  • Apple iPad mini 4 could fall as low as $275
  • The newest Apple iPad 9.7" with pencil support could hit $280

Click here to see all the best iPad ads

Black Friday iPhone Predictions

  • If you buy from Apple, expect full-price iPhones paired with a gift card
  • Stores like Walmart offer up to $300 in gift cards with last year's iPhones
  • T-Mobile could have buy one, get one deals on select models

Click here to see all the best iPhone ads

Black Friday Apple Watch Predictions

  • Apple Watch Series 4 will be full price, but come with gift cards
  • Use sitewide coupons to drop Apple Watch Series 3 to around $250
  • Apple Watch Series 1 will fall to $179
  • Apple Watch Nike+ Series 3 will hit $320 at Nike

Click here to see all the best Apple Watch ads

Black Friday Apple TV Predictions

  • Don't expect Apple TV sales

Click here to see all the best Apple TV ads

Black Friday MacBook Predictions

  • MacBook Air will start at $745
  • Shop MacBook Pro from $1,149
  • Don't look to Apple for the best deals

Click here to see all the best MacBook ads

Black Friday HomePod Predictions

  • Get the HomePod speaker for around $300

Click here to see all the best HomePod ads

Click here to see all the best Black Friday ads

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Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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