Apple Black Friday Deals 2023: Here Are the Top Discounts
Apple devices are known for their quality and staying power, but that level of excellence doesn't come cheap. And that might be why so many shoppers are on the lookout for the best Apple Black Friday deals every year.
Check out our guide on what to expect from this premium category of gadgets in 2023. We cover discounts, the best places to find Apple Black Friday deals, and the devices that are going on sale.
The Best Apple Black Friday Deals in 2023
Costco: The warehouse club is offering a variety of Apple deals this Black Friday season. Members can shop the Mac Savings Event from November 13 through November 27. We don't have any real details except that you'll need to search for "MAC23HM" and there's a limit of two per member.
Plus, Costco is hosting an Apple Savings Event from Black Friday itself on November 24 through Cyber Monday on November 27. Search for "AppleDeals" on Costco's website as soon as November 23 to see some of these offers available for shopping.
Not a Costco member but ready to join? Sign up for a new Costco membership now and be ready for the Black Friday savings!
Apple AirPods Pro (2nd Gen) for $189.99 at Target: If you want to upgrade your AirPods, this is the deal to do it! These are $10 less than what Target charged last Black Friday and if you're a RedCard member, you can save a further 5% on your purchase.
Apple AirPods (2nd Gen) with Charging Case for $89.99 at Walmart: This deal isn't as great as the one we saw on November 8, but it's still a solid deal at about $40 off the usual price.
Apple iPad mini WiFi 64GB (6th Gen) for $399.99 at Target: This device is the exact same price we saw at the bull's-eye retailer during Black Friday 2022. If you feel like you missed out then, this is worth grabbing now ahead of the Black Friday 2023 chaos.
Apple iPad (9th Gen) 64GB in Silver for $229.99: This is a previous-generation model but at $229.99, it's an incredible deal and a new all-time low.
Apple iPhone 15 Pro 128GB for free at Verizon: If you want the iPhone 15 Pro, this is an excellent deal, as you can get one totally for free with any iPhone trade-in. It doesn't matter what the condition is or how old the model is, whether you want to pay monthly or buy the iPhone at its full price upfront — you can get $1,000 off with this promotion. Even better, Verizon is also offering hefty iPad and Apple Watch deals with purchases of a 5G Apple iPhone device.
Apple MacBook Air M2 15.3" Laptop (2023 model) for $1,049 at Amazon: Although Apple announced an M3 MacBook on October 30, it's way too soon to expect deals on those models. That said, this is an excellent offer for a 2023 MacBook Air, and it matches the all-time low we saw during the Prime Big Deal Days event last month.
NOTE: The information below was compiled before Black Friday sales went into full swing. Please refer to the info above before making any shopping plans.
Jump Ahead for Key Apple Predictions
What to Expect From Apple Black Friday Deals in 2023
Black Friday iPhone Deals
Our 2023 Prediction: iPhones will be bundled with gift cards
Whether you want to buy the latest iPhone or a previous-generation one, the odds are good that the 2023 Black Friday iPhone deals will involve gift cards. For instance, last year we saw Walmart offering deals that included up to $750 in gift cards with select iPhone purchases and trade-ins. The retailer bundled a $300 gift card with select iPhone 14 purchases, and even iPhone 13 models qualified for gift cards worth $400 to $500.
Walmart isn't the only store with gift card deals either. While Apple doesn't tend to have a Black Friday sale with discounted devices, we expect the tech company to once again offer bundles with select products. Last year, purchases of the iPhone 13, iPhone 12, or iPhone SE qualified for a $50 gift card at Apple.
Not interested in gift cards? Look for Target to take up to $150 off select Apple products in general, while eBay could have select refurbished phones for $250 or even less. That deal could include older-generation iPhones.
Black Friday Apple Watch Deals
Our 2023 Prediction: Save up to $60 on the latest Apple Watches
If you want the latest and greatest Apple Watches, Black Friday may be the first real chance you have to save $50 or more. Last year, we saw the newly released Apple Watch Series 8 Sport drop to $349, while the Apple Watch Ultra with GPS and cellular capabilities fell to $739, or $60 off the regular price.
But if you're not concerned with having all the available features, the Apple Watch SE should provide an affordable entry point. The latest model starts at $249, but already this year we've seen it drop to $200. So it's not unreasonable to expect the 2nd-generation Apple Watch SE to hit that price again for Black Friday.
Black Friday iPad Deals
Our 2023 Prediction: iPads could hit $270... or go even lower
Hoping to get an iPad around Black Friday? Last year, we saw the 2021 64GB iPad hit $270 a number of times at Amazon, while Walmart offered the 2021 256GB iPad for $399. This meant shoppers could save at least $60 and $81, respectively, on the 10.2"-sized device. Another iPad came out in late 2022, which increases the odds of seeing the 9th-gen. model drop even lower this Black Friday.
If you're looking for other iPad models, know that at least a few deals should be available. For instance, last year the latest iPad Air 10.9" 64GB WiFi model fell to just $500, which was nearly $100 off. We also saw the 2021 iPad Pro 12.9" 128GB WiFi iteration drop to $800.
Another iPad Pro made its debut in October 2022, but the list price for that size and storage capability starts at $1,099 now. We might not see the latest version discounted by $300 this year, though there's still a good chance we'll see significant savings.
Look to stores like Target to offer great deals on iPads, as well. Last year, the bull's-eye retailer dropped the 2021 iPad Pro 11" WiFi model to a starting price of $550.
Black Friday MacBook Deals
Our 2023 Prediction: Gift cards worth hundreds will be included with Apple MacBook purchases
Like iPhones, MacBooks will probably come bundled with gift cards this year if Apple repeats its offer from 2022. From Black Friday to Cyber Monday last year, Apple included $150 gift cards with MacBook Air purchases, $200 gift cards with MacBook Pro 13" purchases, and $250 gift cards with MacBook Pro 14" or 16" purchases.
If you're looking for discounted MacBooks as opposed to gift card offers, know that deals will be available, but it helps to know where and what to shop. You can save by opting for refurbished models, for instance. Last year, Woot! sold refurbished MacBooks and iPads from $130, and UntilGone had strong savings on refurbished MacBook Air and MacBook Pro laptops. eBay is also a good site to shop, especially for open-box models.
What about new MacBooks? You may want to check out Amazon for those. In 2022, they offered a 2020 MacBook Air 13.3" laptop for $799 and a MacBook Air 13.6" laptop for $1,049. Both models were outfitted with chips from Apple. Read more about what we expect from MacBook and other Black Friday laptop deals in 2023 here!
The Top Apple Black Friday Deals in 2022
Curious about which discounts we may see, exactly? Check out the best Apple Black Friday deals from 2022 below for an idea of what could make a return for Black Friday 2023.
- 6th-Gen. Apple iPad mini for $399.99 at Target: This offer was within $1 of the best price we'd seen for this device.
- 2nd-Gen. Apple AirPods Pro for $199.99 at Target and Amazon: These were newly released earbuds last year, and this deal was within $1 of our 2022 prediction, plus it offered the best price we'd seen.
- Buy $100 worth of Apple gift cards, get a $15 Target gift card at Target: This offer matched Target's Apple gift card promotion from 2021 and ensured your dollar would go further when buying gift cards.
- 2nd-Gen. Apple TV 4K 32GB Streaming Media Player for $79.99 at Amazon: This previous-generation model was at $99 less than list price, and at the lowest price we'd seen at the time.
- Beats Studio3 Wireless Headphones for $149.99 at Best Buy and Target: This was a great deal in general on quality headphones from a top brand.