The 30 Best Black Friday Ads (So Far)

Learn what to expect from the top TV, tablet, and phone ads, including 32" sets for $70 and the latest iPads for less than $250.

Updated November 26, 2019

BY:
JULIE RAMHOLD

Senior Staff Writer/Consumer Analyst

Sorting through ads to find the top Black Friday sales can be overwhelming, even for savvy shoppers who know how the holiday works. So we've rounded up the 30 best Black Friday ads to help you streamline your shopping list. Read on for our picks among TVs, laptops, smartphones, and more!

Once you've dug into these offers, check out our Black Friday preview for every product category. Then go to our Thanksgiving and Black Friday store hours page to see when you can shop.

The Top Black Friday Ads in 2019

TVs

Element 65" Roku 4K UHD HDR Smart TV for $280 at Target
Why Buy It: Strong price for a smart TV of this size
This Black Friday TV deal offers the best price we've seen for a 65" Roku TV. Previously, the lowest price we'd listed was $400.

Shopping at Walmart instead? This Philips 65" Android TV is actually $2 cheaper.
Polaroid 32" 720p LED HDTV for $70 at Target
Why Buy It: Super-low price for a smaller set
This Black Friday deal matches our prediction that 32" sets would drop to $80 or less. It's also sure to sell out quickly.

Shopping elsewhere? Best Buy has a Hisense 32" 720p LED Smart TV for only $10 more.
Samsung NU6900 Series 75" 4K HDR LED UHD Smart TV for $750 at Best Buy
Why Buy It: Solid price on a bigger set
Shop this Black Friday 75" TV deal, which has the best price we've seen on a Samsung set of this size.
Samsung 6 Series 70" 4K HDR LED UHD Smart TV for $550 at Best Buy
Why Buy It: Huge set at a must-have price
This Black Friday 70" TV deal offers the best price we've seen for a name-brand set of this size. It also beats the best Black Friday price and the average price we've historically seen for sets in this size range.
Onn 40" 1080p Roku Smart LED HDTV for $98 at Walmart
Why Buy It: A bigger TV under $100
This 40" set for $98 is just as impressive as the 32" sets we routinely see for $70 around Black Friday. It might be even better, as this is also a Roku smart TV.

Tablets

Microsoft Surface Pro 7 12.3" 128GB Tablet for $599 at Best Buy
Why Buy It: Serious discount on new tech
This Black Friday deal marks the first discount we've seen for the brand-new Surface Pro 7 model. Preorders for this device began at $749.
Apple iPad Pro 11" WiFi Tablet (2018) from $650 at Best Buy
Why Buy It: Save at least $100
The iPad Pro 11" tablet starts at $749 typically, so you'll save at least $100 with this Black Friday deal. It also matches our prediction exactly.
Apple iPad 10.2" 32GB WiFi Tablet (2019) for $249 at Staples
Why Buy It: Beats our prediction by $50
This Black Friday deal beats our prediction for the latest iPad by $50, and is a solid price for a current-gen model.

Shopping elsewhere? Target also has the latest iPad from $250.

Laptops

Samsung Intel Atom x5 11.6" Chromebook for $89 at Best Buy
Why Buy It: Better-than-predicted price
We've seen Chromebooks go as low as $99 for several Black Fridays now, but we didn't expect to see a Black Friday offer this low. It beats our predictions by $10.
Dell XPS 13 Intel Core i7 1.10GHz 13.3" 4K UHD Touch Laptop for $1,400 at Costco
Why Buy It: Best price for this build
This Black Friday ad deal features the best price for this particular build — we've seen it as low as $1,600 recently, and this falls $200 below that.
Microsoft Surface Laptop 3 from $999 at Microsoft
Why Buy It: Strong discount on pricey tech
We predicted you'd save up to $300 on Surface products, and that's exactly what you'll be doing with this Black Friday deal. The laptop is lightweight, and ideal for students and commuting workers.
HP Chromebook Celeron 1.6GHz 11.6" Laptop for $99 at Office Depot and OfficeMax
Why Buy It: Super-affordable machine
This Black Friday deal matches our predictions exactly. It's a solid pick for anyone who's mainly concerned with working on the internet.

Phones

Google Pixel 3 or Pixel 3 XL + $550 gift card with activation at Target
Why Buy It: It's one of the best gift card deals with last year's flagship
Shop last year's Google Pixel 3 or Pixel 3XL, and receive a whopping $550 gift card with qualified activation. It's a solid pick, especially if you don't mind your phone being a generation behind.
Google Pixel 4 or Pixel 4 XL + $300 gift card with activation at Target
Why Buy It: Serious gift card with brand-new tech
If you can't wait for Google's latest phone, you can shop this Black Friday deal and receive a huge gift card to use later.

Don't care about the gift card, or want an unlocked model instead? Best Buy offers $200 off the Pixel 4 or Pixel 4 XL.
Apple iPhone 11 Pro Max, iPhone 11 Pro, or iPhone 11 + $300 gift card with activation at Walmart
Why Buy It: Bonus perk with the latest iPhone
If you're planning to upgrade to a new iPhone, shop this Black Friday offer and receive a bonus perk in the form of a gift card. The deal matches our predictions, as well.

Planning to trade in your old phone? Get up to $500 off the Apple iPhone 11 Pro with activation and trade-in at Best Buy.
Apple iPhone XS or iPhone XS Max + $200 gift card with activation for Verizon or AT&T at Target
Why Buy It: Last year's iPhone with a year of Apple TV+
Shop last year's iPhones and receive a significant gift card with this Black Friday deal. Even better, you'll also score a year of Apple's new TV streaming service.
Samsung Galaxy S10+, Galaxy S10, or Galaxy Note10+ + $400 gift card with activation at Target
Why Buy It: Serious gift card with the latest Samsung phones
Prefer Samsung's flagship? Shop this Black Friday deal to receive a huge gift card. And though we didn't expect any discounts on the Galaxy Note10+, it's part of this offer, which is more appealing than paying full price without the gift card perk.
Samsung Unlocked Galaxy S10 or Galaxy S10+ + Free Galaxy Buds for $200 off at Microsoft
Why Buy It: New phone with savings and a free gift
With this Black Friday deal, you can shop the latest unlocked Samsung S10 devices at $200 off and receive a pair of Samsung Galaxy Buds.

Prefer Samsung's phablet over a phone? The same deal applies to the Samsung Galaxy Note10 or Galaxy Note10+ at Microsoft.
Apple iPhone XS Max or iPhone XR + $400 gift card with activation at Walmart
Why Buy It: The only XR offer we've seen this Black Friday
It beats Target's offer of a $200 gift card, so if you aren't ready for Apple's latest iPhone, this is a solid deal to grab last year's models. Plus, it's the only offer we've seen for an iPhone XR for Black Friday this year.
Apple iPhone XS + $450 gift card with activation at Walmart
Why Buy It: A huge gift card makes older tech more appealing
If you aren't interested in the latest tech, this is an excellent way to grab the iPhone XS and treat yourself to one of the biggest gift cards we've seen this Black Friday season.

Clothing

Men's Suits, Sport Coats, and Overcoats for $100 at Macy's
Why Buy It: Sophisticated looks at an affordable price
We predicted this Black Friday deal on suits, and Macy's delivers with brands such as Kenneth Cole Reaction, Tommy Hilfiger, and Calvin Klein.
IZOD and Saddlebred Men's Jeans Buy one pair, get two pairs free at Belk
Why Buy It: Three pairs of jeans for the price of one
If you're seeking out a strong Black Friday denim promotion, look no further! Shop select Izod and Saddlebred jeans, and when you buy one pair, you'll receive another two pairs free.
Apt. 9 or Haggar Men's Suit for $85 + $15 Kohl's Cash at Kohl's
Why Buy It: Beats our predictions by $15
This Black Friday clothing offer beats our predictions by $15, but is even better thanks to the $15 Kohl's Cash you'll earn.
Adults' Boots for $15 at Target
Why Buy It: $5 cheaper than our prediction
We only expected boots to be as cheap as $20, but this Black Friday promotion beats that prediction nicely.
Women's Sweaters for $10 at JCPenney
Why Buy It: Cozy knits at a low price
We expected most department stores to have sweaters priced around $15. This Black Friday deal beats that prediction by $5.
Baby and Toddler Pajamas from $6 at Kohl's
Why Buy It: Cute gifts for less
We expected kids' pajamas to fall under $10, and Kohl's has plenty of Black Friday offerings that soundly beat that prediction.

Everything Else

2nd-Generation Apple AirPods w/ Charging Case for $129 at Walmart
Why Buy It: Best price we've seen
Apple discounts are rare, but this Black Friday deal beats our predictions by $6 and is a great price for these earbuds.
Apple Watch Series 3 GPS 38mm Aluminum Smartwatch for $129 at Walmart
Why Buy It: Beats Target's price by $40
We predicted that the Series 3 would only drop as low as $179 but this Black Friday deal beats that prediction by $50.
Nintendo Switch Mario Kart 8 Deluxe Console Bundle + Free $25 Gift Coupon for $300 at GameStop
Why Buy It: Bonus perk with the Switch
We haven't seen any discounted Switch bundles, and while this Black Friday deal matches what others will be charging, it still comes with a gift coupon that makes it more appealing than paying the same price elsewhere. It's also less than buying the console and game separately.
Nintendo Switch Lite + Free $25 Gift Coupon for $200 at GameStop
Why Buy It: Rare Switch Lite deal
We weren't expecting any deals on the Nintendo Switch Lite. Granted, this Black Friday deal is technically still at full price, but that gift coupon offers a nice perk.

Readers, what deals are you adding to your shopping list? Let us know in the comments below!