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What to Expect From Target Black Friday Sales in 2017

Target is often the first big player to release its Black Friday ad, which gives you a preview of what other stores may charge.
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Target Black Friday

Target is often one of the first major stores to drop its Black Friday ad. That gives you an idea of what the other retailers will do, as they may try to beat Target's prices. But this doesn't mean Target isn't worth shopping during the holiday season — you can still find seriously awesome savings at Big Red.

Read on for everything you can expect from Target's 2017 Black Friday deals.

When Will the Ad Be Released?

November 8. Target has a habit of leaking its ad about three weeks before Black Friday. In 2015, the ad dropped on November 9, and last year it hit the web on November 10. Sticking to that trend and timeframe, we should see Target's ad on or around November 8.

Target's ad comes out so early, its deals may look great at first and then lose status as competitors' ads are released.

It's not the very first ad to drop in any Black Friday season, but it's definitely one of the earlier ones. Target's ad comes out so early in fact, its deals may look great at first and then lose status as competitors' ads are released.

When Does the Sale Start?

For the last couple of years, Target has utilized the "Early Black Friday" sales strategy. In 2015, select deals started as soon as the ad dropped. However, last year, deals didn't kick off until the day before Thanksgiving.

Target stores tend to open at 6 pm local time on Thanksgiving. Though it hasn't yet been confirmed for this year, we expect the retailer to stick with those hours. Locations will likely be open from 8 am to 11 pm (or later) for Black Friday.

When is the Best Time to Shop?

Thanksgiving is easily the best day to shop at Target. There were more deals overall that day, and around 59% of them earned our Editors' Choice badge. Although the store will continue to have offers throughout Black Friday and Cyber Week, we don't expect the quality and volume to be the same as on Thanksgiving.

SEE ALSO: What to Expect From Amazon Black Friday Sales in 2017

What Will Be On Sale?

It's likely to be an excellent time to stock up on iTunes gift cards and holiday decorations. Last year iTunes gift cards were buy one, get one for 30% off. The day after Black Friday proved to be the best time to stock up on holiday decor, since Target took a whopping $50 off select items. Home goods is another popular category, offering everything from bed linens to bathroom essentials.

Clothing will see a decent discount as well. Last year there was a wide-ranging discount of 30% off to apparel for all ages and shoes for the whole family.

What Will Be the Big Doorbusters?

If you're looking for new Apple tech, don't bother looking at the Apple Store; Target had some of the best deals around last year. Not only did it beat our predictions for the Apple Watch Series 1, but they also had an excellent price on the 9.7" iPad Pro. Plus, Target was one of the only stores to significantly discount the Apple TV, taking 25% off all models.

If you're looking for new Apple tech, don't bother looking at the Apple Store; Target has some of the best deals around.

Super affordable TVs are also likely to be part of the ad. Last year, there was a Polaroid 32" LED TV going for $85, if you could manage to grab it. Bigger names also graced the doorbuster ads, with a Samsung 50" 4K Smart TV going for $398, and an LG 55" 4K Smart TV going for $500.

What You Need to Know

Wherever you decide to shop during Black Friday, you'll need a solid strategy to make sure you don't miss out. Here's everything you need to know to put together your plan for Target's Black Friday sale.

  • When the sale starts: Target will likely kick off its sale the day before Thanksgiving with a presale. Black Friday deals will begin on Thanksgiving morning online.

  • Time limitations: Doors will open at 6 pm on Thanksgiving, but deals will be available online before then. Doorbusters will be available when the door opens.

  • In-store or online? Target will have a number of deals available both in-store and online. Some will be available online before stores open.

  • Get the right app: The Cartwheel app was merged with Target's main app earlier this year. Last year Target offered app-exclusive savings and deals through Cartwheel, so be sure you've downloaded the new version.

  • When the ad drops: Expect to see Target's ad roll out around November 8.

  • Best day to shop: The best day to shop at Target will be Thanksgiving. We expect to see more deals that day overall, as well as more Editors' Choice deals.

Readers, what kind of deals are you looking forward to from Target for Black Friday this year? What did you score last year? Let us know in the comments below!


Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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