Dell Black Friday Ad Analysis: An Unbelievably Cheap Laptop and 2 Big Screen TV Doorbusters

From TVs to gaming consoles, we've picked out the top 5 items to add to your holiday shopping list from Dell's Black Friday ad.
Dell Black Friday

Wait... Where Are All the Black Friday 2019 Deals?

Looking for updated info on Black Friday 2019? Check out our Black Friday Sneak Preview, where you'll find all the latest Black Friday ads, rumors, predictions, and more!

SEE ALSO: Black Friday Sneak Preview 2019: See All Our Deal Predictions!

More Black Friday ads are being released every week, and we're rounding up the top picks from each to make your shopping list creation even easier! Dell has leaked their offerings, so were highlighting the best laptop, gaming, and TV deals we saw.

And don't forget to check out all our predictions for the big day so you know exactly what to expect.

Top 5 Deals From the Dell Black Friday Ad

  • Inspiron 11 3000 Laptop for $99.99
    We predicted that bargain laptop doorbusters would be around $110, and this Inspiron beats those predictions. Most recently, we saw this model for $100 in August. This doorbuster is an online exclusive, available at 6 PM ET on Thanksgiving Day.
    Should You Buy It? Maybe, if all you need is a basic laptop that can handle light word processing and web browsing.

  • Xbox One S 500 GB Battlefield 1 Bundle for $249.99
    Although it doesn't include a gift card, this bundle still beats our predictions by $50. We last saw this bundle in October, and it included a $50 Dell gift card for around $390. At this price, it's the lowest price we've seen this year. This doorbuster is available online only at 9 PM ET on Thanksgiving Day.
    Should You Buy It? If you're looking for the newest Xbox console, this is a solid choice.

  • Samsung 55" 4K UHD Smart TV with $150 Dell Gift Card for $599.99
    Although it's higher than our predictions, it's still pretty close to the $559 average we expect to see for brand-name sets. However, you do get that substantial gift card. It might not be as good as a set that is outright at our predicted price, but offers like this typically earn Editors' Choice status. We've seen similar models lately around $50 to $150 more, most of which don't include a gift card.
    Should You Buy It? Assuming you'll use the gift card, this deal is actually much lower than our predictions.

  • Garmin vivofit for $29.99
    This matches our predictions exactly, and is at least $9 cheaper than what we've seen lately. At this price, it aims to be the lowest price we've seen all year. This doorbuster is available at 3 PM ET on Black Friday.
    Should You Buy It? If you or someone you know is serious about fitness, this makes a super-affordable pick to step up your workout game.

  • Vizio 60" Smart LED HDTV for $499.99
    Vizio is a budget major brand, and at this price, this set beats our average price predictions for a brand-name 1080p HDTV model of this size. The closest we've seen to this deal lately was another Vizio 60" Smart set bundled with a $200 Dell gift card for $599.99. This doorbuster deal is an online exclusive that will be available starting at 7 PM ET on Thanksgiving Day.
    Should You Buy It? If you're interested in a Smart TV, this is a respectable brand at an affordable price.

Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our deals; you never know when a Black Friday price will be released! You can also download the DealNews apps, check out the latest Black Friday ads, or read more buying advice.

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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Again, when posting deals on 4K/UHD HDTVs, please indicate if they do or do not support HDR, i.e. HDR10, DolbyVision, or both.

Lindsay Sakraida (DealNews)
@BlueOak I would argue that just because we've seen that price before, does not make it pedestrian or even remotely expected. Periodically when we tell people in our predictions that laptops will get that cheap, we are rebuffed; people think we're being sensational with that prediction and not reflecting what's likely to actually happen. The fact that we HAVE seen a laptop near that price before does not mean that the average shopper would believe they could take home a computer for $100. In fact, I would bet good money that if I asked 100 people on the street if they thought that price was real, the numbers would overwhelmingly be for "false." Given that, I think "unbelievably cheap" is extremely justified.

Plus, we have seen that price before but that does not mean it's been regularly available at that price. If you didn't get it before, then that past price is useless to you, and this deal could be a stellar opportunity.
Regarding the $99 laptop, how does DN reconcile:

"Unbelievably Cheap Laptop" in the headline with:

"... we saw this model for $100 in August." in the story body?

Seems like a pretty "believable", even pedestrian, price if it was sold at the same price a couple months ago. Hardly a BF price.