Amazon's Pre-Black Friday Sale Will Have More Deals, But Not More Editors' Choice

Amazon launched its annual Countdown to Black Friday event today, but does it really produce deals of a Black Friday-level caliber? Last year's deals offer a clue.

Wait... Where Are All the Black Friday 2019 Deals?

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Amazon revealed today that, like last year, it would be marking the days until Black Friday with its Countdown to Black Friday event, during which they would unveil a new batch of Daily Deals every day until November 25.

As we've expressed our skepticism with early Black Friday sales before, it probably comes as no surprise that we weren't immediately sold on giving such deals the time of day. So to determine whether one should count on Amazon's countdown event being worthwhile, we took a look at how last year's event shook out.

SEE ALSO: Here's Why You Should Be Skeptical of Early Black Friday Sales

During the two-week span of the event, we saw a 6% uptick in Amazon deals. However, we saw a drop in Editors' Choice deals: They made up only 13.3% of the Amazon deals published during the event, compared to 14.9% during the previous two weeks.

So although this event may generate more deals, we won't see an increase in high caliber savings. As such, you may want to wait until the main event for Amazon's best deals.

Readers, did you shop the Amazon Countdown Black Friday event last year? What did you think? Tell us in the comments below.

Stephen Slaybaugh
Contributing Writer

Stephen has been writing for such national and regional publications as The Village Voice, Paste, The Agit Reader, and The Big Takeover for 20 years. He covered consumer electronics and technology for DealNews from 2013 to 2018.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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They did have the 55" LG OLED TV for $999 as one of the deals the other day. It had never gone that low before.