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Black Friday Streaming Device Predictions 2017: Everything Will Be Under $100

If you don't need 4K, you can upgrade your entertainment options for as little as $20.
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what to expect

Shoppers hoping for deals on streaming devices this Black Friday have a lot to look forward to. From feature-rich offerings like the Amazon Fire TV to budget-minded sticks like the Roku Express, there's a device for every budget and need.

So what can you expect from Black Friday streaming device deals? Below, we've created a "cheat sheet" with the top tips you need to know when shopping. Savvy consumers who want more information should scroll down for our in-depth analysis.

SEE ALSO: Almost Every Streaming Device Just Got a Huge Update

After reading our tips, consider signing up for the DealNews Select newsletter to keep track of the latest deals in your inbox, or download our app to have them at your fingertips.

The Cheat Sheet: Black Friday Streaming Predictions

Prices to Expect

  • Streaming sticks — like the Roku Express — in the $20 to $25 range

  • Apple TV 4K is unlikely to see discounts; previous-gen 32GB Apple TV for $40

  • Current-gen Roku Streaming Stick Plus and Amazon Fire TV for $60

  • The latest Roku Ultra is unlikely to see discounts

  • Chromecast Ultra for $40

4 Quick Tips You Need to Know

  • All 4K-capable devices command a premium. If you don't have a 4K TV, regular HD devices are significantly cheaper.

  • If your streaming needs are audio-only, check out the Chromecast Audio.

  • We saw more Thanksgiving deals than Black Friday exclusives, but keep an eye out for deals all weekend.

  • Ignore the Apple Store. Target, Adorama, and other retailers will likely have better deals.

Want more details on how, what, where, and when to buy streaming media device deals this Black Friday? Then check out our full analysis below.


what to buy

What to Buy

4K separates the budget streaming media devices from the expensive ones. If you don't have a 4K TV, you might not want to spend the extra money on the premium players. Skip ahead to the section most relevant to your needs.

Streaming Sticks Will Offer the Best Value

Shoppers on a budget should look to one of the stick-based media players — particularly the Roku Express, Amazon Fire TV stick, or Google's Chromecast. The newly updated Roku Express is currently the cheapest option, coming in at a retail price of $30. It's still possible that the Chromecast could drop to $25 for Black Friday, but the new Roku Express could also drop to the $20 to $25 range. Older models could be even cheaper.

The new Roku Express could drop to the $20 to $25 range.

You may also be interested in the Chromecast Audio, which allows you to stream audio from your phone to any speaker system with a headphone jack, RCA stereo jacks, or an optical audio port. Entry-level Chromecast devices were discounted into the mid-$20s last year. The Chromecast has seen upgrades since then, so we expect a similar price point (and discount) this year.

4K Players Will Drop to as Low as $40

If you need 4K, you'll want to upgrade to a premium device. Last year saw deals on the now previous-gen Roku Ultra. The 2017 Roku Ultra is unlikely to fall below its $100 MSRP during Black Friday, but that doesn't mean you can't find deals on a 4K streamer.

Roku and Amazon both just dropped new 4K streaming devices, each for $70. Roku updated its Streaming Stick Plus, and Amazon released a new, more compact Fire TV player. We wouldn't be surprised to see slight discounts on these two 4K HDR streamers, dropping them as low as $60 for the holidays.

There's been no news from Google about updates to the Chromecast, which means the Chromecast Ultra could still drop to $40.

There's been no news from Google about updates to the Chromecast, which means the Chromecast Ultra could still drop to $40 — making it a very budget-friendly option if you can live without the added features of the newer models.

Apple announced a 4K model of Apple TV (finally), which is set to retail for $180. With the tech being so new, don't hold your breath for any bargains. However, if you aren't into the latest model, Black Friday should be a good time to pick up previous-gen and refurbished models. In 2016, refurbished Apple TV models were on sale for as little as $40.

Lastly, the current-generation NVIDIA Shield is retailing at $200. We've seen the previous generation go as low as $175, but we haven't seen these devices discounted for Black Friday yet. Keep an eye out, but temper your expectations. Sadly, we don't expect anyone else will be lucky enough to find a Shield 2 prototype in a pawn shop.


when to shop

When to Shop

Customers who want to buy a streaming media device should keep their eyes open during the entire holiday weekend. We posted more streaming media deals on Thanksgiving than we did on Black Friday. However, those deals continued to appear until Cyber Monday. We expect this trend to repeat itself this year, and you should see deals popping up over the entirety of the holiday weekend.


where to shop

Where to Shop

Plenty of big-box retailers carry streaming media devices and are poised to discount them. Target, Walmart, and Best Buy all reduced streaming devices over the 2016 holiday weekend, and you should expect them all to do likewise this year.

Planning to buy a Fire device? Amazon didn't have the best deal we saw on the Fire TV last year. Target did, as part of an in-store offer. Definitely keep an eye out for deals on Amazon products in places other than Amazon's site.

But that doesn't mean you should sleep on all online retailers. B&H Photo Video, Amazon, and Jet.com all ran sales on a variety of streaming devices throughout the holiday weekend.(Remember that B&H Photo Video is closed Friday evening through Saturday evening, so check its deals early in the day.)


What are you hoping to see with streaming device deals this year? Let us know in the comments, or check out all our Black Friday predictions below.



Excited for Black Friday deals? Consider subscribing to the DealNews Select Newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, or check out all our features for more buying advice.

Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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