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We're all aware that men and women sometimes approach situations differently, and that certainly extends to Black Friday shopping. We recently surveyed our readers and discovered that there are quite a few areas in which the genders differ when planning for the biggest shopping week of the year.
According to the survey, men are a lot more likely to predominantly shop for themselves during Black Friday; 46% of men will focus on shopping for their own needs, vs. 21% for women. And in these endeavors, 62% of men will spend $500 or more, whereas only 55% of women will spend that amount as well.
Meanwhile, women are more likely to be shopping for children or relatives. That might make the ladies seem like they have the upper hand, but keep in mind that men are twice as likely to be shopping for a spouse than women. Lastly, women are far more likely than men to subscribe to a rewards or loyalty program in order to secure a Black Friday deal (48% vs. 29%).
Despite our differences however, it seems like there's at least one thing we can agree on; the overwhelming majority of both male and female shoppers will start their holiday shopping during Black Friday. (There's a 12% difference, but the numbers are so high at 80% and 92%, respectively, that we're calling this a draw.)
Check out the full results below and let us know what you think in the comments.
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