10 Things NOT to Buy on Black Friday

Don't worry about fitting jewelry, furniture, or fitness equipment into your Black Friday budget.
Black Friday jewelry

You can expect a deluge of deals this week, but Black Friday offers can range from "must buy" to "eh, we've seen it for less."

To help you sort the awesome doorbusters from the duds, we give you our list of 10 things you should not buy on Black Friday.

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Since people commonly redo their floors prior to the holidays (before company comes to visit), it's not a great time to find deals. Last year we saw one good sale on flooring in late November, but many more deals in January and February. If you're not in a rush, it may be best to wait.

SEE ALSO: 6 Ways You're Doing Black Friday Wrong


Furniture companies typically release new products in February. So retailers are trying to clear out floor space for new models in January, and will typically offer big sales. While you'll find the best deals on discontinued furniture early in the new year, many furniture retailers offer storewide discounts in January.


Jewelry is another product that rarely sees excellent Black Friday sales. In fact, around Black Friday last year, zero jewelry deals earned our Editors' Choice designation. The number of jewelry offers shot up in December, providing more discounted gift options for the holidays. December even saw more jewelry deals than January or February 2018, so you may want to buy that Valentine's gift a couple months early.

Final Sale Items

With the continuing decline of brick-and-mortar retailers, you may see a lot of final sale and clearance items this Black Friday. If you're shopping for gifts, though, you may want to think twice about buying something that can't be returned — especially if it's clothing. Giving your gift recipients the option of making an exchange is always a good idea.

If you're shopping for gifts, you may want to think twice about buying something that can't be returned.

Black Friday Models

As Black Friday has gotten more popular, it's become more common to see new items — particularly electronics — made specifically to be sold at a "sale price." Thing is, these items were never sold before, so how discounted can they be? We're not saying it's impossible to find a good deal, just be sure to check out the specs and know what you're getting before making your purchase.

Gift Cards

While you can certainly expect to see deals on gift cards during Black Friday, the number of deals will be nothing compared to December. Plus, many retailers and (especially) restaurants will offer additional free gift cards with a minimum purchase.

Video Games

Okay, don't get us wrong — you can find fantastic deals on games during Black Friday. But those will continue nonstop from Cyber Monday all the way through early January. We posted about 55% more Editors' Choice deals on video games during December than we did during Black Friday week last year, so don't jump on ho-hum discounts.

SEE ALSO: GameStop Black Friday Ad Analysis: Score Three Video Games for Just $10

Holiday Decorations

In general, holiday decorations are always cheaper after the holidays, when they're marked down for clearance. The one exception lately has been Target. For the last few years, the retailer has offered meaningful dollar-off discounts on large purchases of holiday decor the weekend after Black Friday. Last year, Target took $25 off holiday item purchases over $75, and the same offer is available in 2018!

This year, Target is taking $25 off holiday item purchases over $75 after Black Friday.

The best time to buy holiday decor is, of course, after the holidays. But if you can't wait a year to show off your legion of lawn decor, make plans to check Target's after-Thanksgiving sale.

Fitness Equipment

While a few fitness deals may pop up on Black Friday, don't expect retailers to really flex their muscles until after the new year. In 2017, we didn't find a single Editors' Choice-worthy deal on exercise equipment during Black Friday week; January 2018 had 11, though. It's no secret that many people resolve to get in shape each year, and stores know it. Once the clock turns to midnight on January 1, 2019, expect the fitness deals to arrive.

Winter Clothing

Plenty of clothing will be on sale during Black Friday. But the best deals on cold-weather gear arrive in January, when winter clothing is discounted dramatically. Although we expect to see outerwear for at least 50% off in December, you'll be able to score these items for even less if you wait until after the first of the year.

Readers, what items do you steer clear of buying on Black Friday? When do you shop for them instead? Let us know in the comments below!

Contributing Writer

Formerly a content writer for DealNews, Erin Coduti now brings that experience to the blog team as a freelancer. Previously, she wrote for a television news station and a literary fan magazine.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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