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11 Things NOT to Buy on Black Friday

From iPhones to holiday decorations, some items are better left on the shelf.
Black Friday bag

Update: Black Friday deals are now live! Click here to see what you SHOULD be buying this week.

The days surrounding Thanksgiving offer up a seemingly endless smorgasbord of deals. But not every Black Friday offer is truly worthy of your cash. To help you sort the doorbusters from the filler deals, here's our list of 11 things you should skip this Black Friday.

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11 Things NOT to Buy on Black Friday


If you're looking for a Black Friday deal on one of Apple's new iPhones, don't hold your breath. While some stores may offer gift cards when you buy the iPhone 8 at full price, don't count on getting one for much below its $699 list price. And deals on the iPhone 8 Plus and X will be even more scant. Instead, wait until at least December to score a new-model iPhone.

SEE ALSO: 9 Surprising Things You'll Find on Sale During Black Friday

You will have a better chance at finding a deal on the previous-generation iPhone 7, but you may have to sign a contract with a carrier.

Fitness Equipment

While a few fitness deals may pop up on Black Friday, don't expect retailers to really flex their muscles until after the new year. It's no secret that many people resolve to get in shape each year, and stores know it. Once the clock turns to 2018, expect deals to match your high expectations for yourself.


If you're planning on buying something for the handyperson in your life, hold off on making that purchase until December. While Black Friday will have its fair share of tool deals, in December we expect to see even more drills, hammers, wrenches, and whatnot.


Although jewelry is a favorite go-to gift — especially when you're bereft of ideas for your special someone — you should only buy it on Black Friday as a last resort. Indeed, last year we saw one lonely deal worthy of our Editors' Choice designation. Instead, wait until January to make your jewelry purchase, and get a head start on Valentine's Day.

Wait until January to make your jewelry purchase, and get a head start on Valentine's Day.

1080p TVs

This year we're expecting 4K TV prices to be so low, they'll come close to — and in some cases match — prices for 1080p TVs of the same size. As such, if you're looking for a Black Friday TV deal, you'd be better off skipping right by the 1080p deals and going straight for the 4K sets. Even if you don't care about 4K content now, you'll be future-proofed for when it becomes the norm.

Black Friday Models

As Black Friday has gotten bigger with each passing year, it's become more common to see new items — particularly electronics — made specifically to be sold at a "sale price." Thing is, such items were never sold before, so how can they be discounted? We're not saying it's impossible to find a good deal, just be sure to check out the specs and know what you're getting before making your purchase.

High-End Laptops

Black Friday ads will be brimming with deals on bargain and mainstream laptops. However, there will be far fewer noteworthy prices on high-performance machines. Shop for laptops sporting superior graphics and faster processors during July and September, when they'll be noticeably cheaper.

SEE ALSO: The 9 Best Things to Buy in November — And It's NOT Just Black Friday TVs!

Final Sale Items

With the continuing decline of brick-and-mortar retail outlets, you may see a lot of final sale and clearance items this Black Friday. But if you're shopping for gifts, you may want to think twice if your purchase can't be returned, especially if it's clothing. Your gift may not fit, or the recipient may simply not like your choice, so giving them the option of making an exchange is always a good idea.

Gift Cards

While you can certainly expect to see deals on gift cards during Black Friday, the number of deals will be nothing compared to December, when there should be a virtual avalanche of cards from places like iTunes. Plus, many retailers and (especially) restaurants will offer free gift cards with a minimum purchase.

Winter Clothing

Plenty of clothing will be on sale during Black Friday. But the best deals on cold-weather gear arrive in January, when winter clothing is discounted dramatically. Although we expect to see outerwear for at least 50% off in December, you'll be able to score such items for even less if you wait until after the first of the year.

Holiday Decorations

In general, holiday decorations are always cheaper after the holidays, when they are marked down for clearance. The one exception lately has been Target. For the last two years, it's offered $50 off holiday decoration purchases of $100 or more (in addition to other discounts) on the Saturday after Thanksgiving only. This year, you can get $25 off holiday item purchases of $75, and the deal applies to both Saturday and Sunday.

Excited for Black Friday deals? Consider subscribing to the DealNews Select newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, visit the Black Friday Hub for the latest ads, or check out all our blog articles for more buying advice.

Senior Staff Writer

Stephen has been writing for such national and regional publications as The Village Voice, Paste, The Agit Reader, and The Big Takeover for 20 years, and has been covering consumer electronics and technology for DealNews since 2013.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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