The Best White Sales to Shop in 2024

These events are happening now, and you can expect to see most of them in January. But some retailers could host them during other months.
Man sleeps on his back in bed.

We've all heard you shouldn't wear white after Labor Day, but what about shopping it? After the long holiday season, January might seem like a pretty boring month. But thanks to stores offering deep discounts in white sales, January is actually a prime opportunity to treat yourself to new and cozy soft goods.

If you're interested in buying fresh sheets and towels, pillows, and other items, check out our guide below. We tell you when the white sales of 2024 will likely happen and the discounts you can expect. We also go over the best white sales you can shop now!

The Best White Sales You Can Shop in 2024

Bed Bath & Beyond: Shop The Annual Bed & Bath Sale and take advantage of deals like up to 40% off select bedding, bath, and mattresses. Plus, score an extra 25% off select rugs and window treatments, among other deals.

Casper: Shop what might've been the first popular online-focused mattress brand and save up to 40% on select mattresses, pillows, and bedding. The discounts are available during the Casper Cozy Season Sale. You can also take an extra 10% off The Casper Mattress via the coupon code "EXTRA10".

JCPenney: The retailer's Buy More Save More Home Event is knocking up to 60% off regularly-priced bed, bath, and window items via the code "SAVEHOME", depending on the amount you spend. Orders of $50 or more will save 40% off, while orders amounting to $100 or more will save 50% and orders of $150 or snag those deep 60% off discounts. Sheets from this white sale start around $12, towels are priced from around $6, and bedding sets are starting around $20 depending on the size.

Macy's: Save up to 80% off or more on a variety of bed and bath picks and refresh your home for less, thanks to Macy's bed and bath sale and clearance offers. Pick up washcloths and towels from the department store starting around $2, throw blankets starting at $8, sheet sets from $9, and other items.

Pottery Barn: The online retailer is offering up to 50% off during its Winter Warehouse Sale. Bedding starts at $9 after savings, while towels are discounted down to a starting price of $5. Plus, you can save an additional 20% off select clearance items when you apply code "EXTRA" (items eligible for this extra savings are marked on the page).

Nordstrom Rack: Shop strong discounts on over 700 items of name brand bedding in this retailer's Bedding Under $50 sale. Sheet sets start at around $15, throw blankets around $16, and pillows around $20 after savings.

What Else to Know About White Sales

When Are White Sales?

White sales are mostly held in January. We've seen many January white sales appear during the first half of the month, with some even starting at the tail end of December. But some white sales may occur in February, too.

Once in a while, you'll see a white sale during the summer or another time of year. So keep an eye out throughout 2024!

What Is a White Sale?

A white sale is an event that offers discounts on household linens, especially bed and bath items. White sales date back to January 1878. That's when department store pioneer John Wanamaker reportedly held the first one as a way to sell excess bedding stock during a normally slow time of year.

During white sales, most stores tend to offer up to 40% to 70% off select bed linens, towels, and other items.

Why did Wanamaker call his event a "White Sale"? All the linens were only available in a basic shade of white!

That's not to say white sales are never called anything else. You may see retailers refer to them to as "bedding and bath sales," "bed and bath events," and the like. Or the linens deals could be part of a larger home sale. Whatever their name, here are the types of items you'll likely see at white sales:

Those last two items may seem like they don't fit, but various home products do pop up at white sales, including lighting and kitchen supplies.

What Stores Have White Sales?

If a store offers home items, check to see if it has a white sale. Both brick-and-mortar and online-only retailers host white sales, and department stores are prime candidates. Here are some retailers that have historically hosted white sales:

What Discounts Can You Expect?

White sales encompass a wide range of discounts. On the lower end, retailers may feature a selection of items at 20% or 25% off. On the higher end, you'll frequently see discounts of up to 60% off, if not more. In fact, last January, (now going by Bed Bath & Beyond) cut up to 70% off select bath and bedding items, while Frontgate cut up to 78% off in its Bed & Bath Sale. But in general, you can expect most stores to offer from up to 40% off to up to 70% off select bedding, bath, and other items during a white sale.

SEE ALSO: The 11 Best Things to Buy in January (Plus 6 Things to Wait On)

Look for extra savings opportunities, too. Use available coupon codes, and you may get an extra 15% to 25% off certain items, or your order as a whole. And with some coupons, you can get dollars or some percentage off if you spend a minimum amount.

How Low Do Prices Go During January White Sales?

While it's true that white sales can pop up at any time of year, we also understand if you'd rather shop bedding and bath items once and just be done. If you're only interested in the savings that January brings, here are the lowest prices you can expect for popular white-sale items.

Item Lowest Price We Saw in January 2023
Bath Towels $3
Comforters/Bedspread Sets $25
Home Decor $3
Home Furniture $18
Sheet Sets $11

What Deals on White-Sale Items Can You Get Outside of January?

If you want to get the best deals on bedding, bath items, and other white-sale products no matter the time of year, we're here to help with that, too. Check out our picks below for the top stores offering these products, the biggest discounts we saw them feature in 2023, and when they occurred.

Store Best Discount We Saw in 2023 When It Happened
Bloomingdale's Up to 70% off, plus an extra 25% off $100 May
Home Depot Up to 55% off February
JCPenney Up to 50% off, plus an extra 30% off July, November
Kohl's Up to 80% off, plus an extra 20% off, plus $10 off $50 October
Macy's Up to 80% off, plus an extra 10% to 20% off February
Nordstrom Rack Up to 85% off September
Target Up to 50% off March, June

Ready to shop? Check out the best bed and bath deals available right now, plus follow us on Facebook and TikTok to learn about even more savings you can score.

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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