When Are White Sales in 2022?

You can expect to see most of them in January, but some retailers could host these events during other months.
man sleeping on back

We've all heard you shouldn't wear white after Labor Day, but what about shopping it? After the long holiday season, January might seem like a pretty boring month. But thanks to deep discounts in white sales, January is actually a prime opportunity to treat yourself to new and cozy soft goods.

If you're interested in buying new towels, sheets, pillows, and other items, check out our guide below. We'll tell you when the white sales of 2022 will happen, and the discounts you can expect.

When Are White Sales?

White sales are mostly held in January. We've seen many January white sales appear during the first half of the month, and sometimes they start at the tail end of December. Some may occur in February, too. Once in a while, you'll see a white sale during the summer or another time of year, so keep an eye out throughout 2022.

What Is a White Sale, Anyway?

White sales offer discounts on household linens, especially bed and bath items. These events date back to January 1878, when department store pioneer John Wanamaker reportedly held the first one as a way to sell excess bedding stock during a normally slow time of year. (If you're interested in new bedding, by the way, check out our guide to the best bedding brands here.)

During white sales, most stores tend to offer up to 40%-70% off select bedding, bath, and other items.

Why did Wanamaker call his event a "White Sale"? All the linens were only sold in a basic shade of white!

That's not to say white sales are never called anything else. You may also see them referred to as "bedding and bath sales," "bed and bath events," and the like, or the linens deals could be part of a larger home sale. Whatever their name, here are the types of items you'll likely see at white sales:

Those last two items may seem like they don't fit, but various home products do pop up at white sales, including lighting and kitchen supplies.

What Stores Have White Sales?

If a store offers home items, check to see if it has a white sale. Both brick-and-mortar and online-only retailers host white sales, and department stores are prime candidates. Here are some retailers that have hosted white sales:

What Discounts Can You Expect?

White sales encompass a wide range of discounts. On the lower end, retailers may feature a selection of items at 20% or 25% off; on the higher end, you'll see discounts of up to 60% off. That's what Macy's offered during its Bed & Bath Flash Sale in January 2021, which included bedding, pillows, mattress pads, towels, and bathrobes, among other items. Most stores tend to offer from up to 40% off to up to 70% off select bedding, bath, and other items during a white sale.

SEE ALSO: These Are the 10 Best Bedding Brands for Every Budget

Look for additional savings opportunities, too. Use available coupon codes, and you may get an extra 15% to 25% off certain items, or your order as a whole. And with some coupons, you can get dollars or some percentage off if you spend a minimum amount.

How Low Do Prices Go During January White Sales?

While it's true that white sales can pop up at any time of year, we also understand if you'd rather shop bedding and bath items once and just be done. If you're only interested in the savings that January will bring, here are the lowest prices you can expect for popular white-sale items.

Item Lowest Price in January 2021
Sheets $9
Comforters/Bedspreads $15
Duvet Covers $10
Bath Towels $2
Home Decor $3
Home Furniture $16

What Deals on White-Sale Items Can You Get Outside of January?

If you want to get the best deals on bedding, bath items, and other white-sale products no matter what time of year it is, we're here to help with that, too. Check out our picks below for the top stores offering these products, the biggest discounts we saw them feature in 2021, and when they occurred.

Store Best Discount in 2021 When It Happened
Bloomingdale's Extra 20%-25% off March
Dillard's Extra 50% off January
Home Depot Up to 60% off January
JCPenney Up to 50%-80% off January, September
Kohl's Up to 70% off February
Macy's At least 60% off January, August
Nordstrom Rack Up to 92% off January
Overstock.com Up to 70% off September
Target Up to 40% off November

Can't wait to shop? Check out the best bed-and-bath deals available right now!

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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