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The First Black Friday Ad of 2017 Is Here!

The Harbor Freight ad promises savings of up to 88% during a 3-day sale. More importantly, the Black Friday season has officially begun!
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black friday ads

It's a good thing we recently posted our extensive Black Friday predictions, because the very first Black Friday ad is already here — and it's 10 days earlier than last year!

Harbor Freight Likes to Be First

The Harbor Freight Tools Black Friday ad is first again this year. The hardware retailer was also the first to leak in 2016 and 2014, though Half Price Books beat them to the punch in 2015.

The 2017 ad promotes a 3-day sale that'll offer up to 88% off a variety of tools, hardware, and automotive items. If that sounds familiar to our fellow Black Friday nerds, it's because the 2016 ad promised discounts of up to 87% off a similar spread. Regardless, the sale will stretch from Black Friday (November 24) to Sunday (November 26), with extended store hours of 7 am to 9 pm local time on Friday and 8 am to 9 pm on Saturday. Sunday hours remain unchanged.

SEE ALSO: Black Friday Sales Predictions 2017: Inside Info on the Most Likely Doorbusters!

As with any ad leak, take all this info with a grain of salt until the ad is officially confirmed by Harbor Freight.

Black Friday Creep Is Back

Black Friday creep is something we keep an eye out for every year. Last year retailers waited until at least the second week in October to start leaking ads. But now that the first ad has dropped early, other retailers are sure to follow suit.

It'll be weeks before we see the likes of Amazon, Toys"R"Us, Best Buy, Target, and Walmart.

Half Price Books will almost definitely release its ad in the next couple of weeks. Last year Rite Aid and CVS both leaked their ads before the end of October, and they could easily do so again. Ace Hardware is also a possibility, but it might hold off until early November to keep us all guessing.

Another reason it feels weird to be talking about Black Friday ads now is because the bigger names never release anything in October. It'll be weeks before we see the likes of Amazon, Toys"R"Us, Best Buy, Target, and Walmart. Many of those official ads won't appear until mid-November, or even until a few days before Black Friday itself.

Excited for Black Friday? Check out the DealNews Black Friday hub for the latest updates! You can also subscribe to the DealNews Select Newsletter, download the DealNews apps, or read more buying advice.

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Staff Writer

Julie joined DealNews in 2015, after many years of becoming well-versed in technology issues as a communications professional for a software company. She first entered journalism in college, reporting on issues facing frugal students for CollegeCandy.com. Julie lives in DealNews' hometown of Huntsville, AL.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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1 comment
iPlus10
I think that black Friday as we used to know it will soon be gone. The main reason being the competition from online retailers. You can be on your couch "virtually" snagging items from other shoppers and not have to get into a fist fight over a barbie.

The second and more important reason is the fact that retailers have started opening earlier, which means interfering with Thanksgiving. That is a huge mistake and really shows no care about family and holiday. I think that these two reasons among others will spell the end of Black Friday as we knew it.
October 5, 2017