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Looking for updated info on Black Friday 2019? Check out our Black Friday Sneak Preview, where you'll find all the latest Black Friday ads, rumors, predictions, and more!
It's a good thing we recently posted our extensive Black Friday predictions, because the very first Black Friday ad is already here — and it's 10 days earlier than last year!
The Harbor Freight Tools Black Friday ad is first again this year. The hardware retailer was also the first to leak in 2016 and 2014, though Half Price Books beat them to the punch in 2015.
The 2017 ad promotes a 3-day sale that'll offer up to 88% off a variety of tools, hardware, and automotive items. If that sounds familiar to our fellow Black Friday nerds, it's because the 2016 ad promised discounts of up to 87% off a similar spread. Regardless, the sale will stretch from Black Friday (November 24) to Sunday (November 26), with extended store hours of 7 am to 9 pm local time on Friday and 8 am to 9 pm on Saturday. Sunday hours remain unchanged.
As with any ad leak, take all this info with a grain of salt until the ad is officially confirmed by Harbor Freight.
Black Friday creep is something we keep an eye out for every year. Last year retailers waited until at least the second week in October to start leaking ads. But now that the first ad has dropped early, other retailers are sure to follow suit.
Half Price Books will almost definitely release its ad in the next couple of weeks. Last year Rite Aid and CVS both leaked their ads before the end of October, and they could easily do so again. Ace Hardware is also a possibility, but it might hold off until early November to keep us all guessing.
Another reason it feels weird to be talking about Black Friday ads now is because the bigger names never release anything in October. It'll be weeks before we see the likes of Amazon, Toys"R"Us, Best Buy, Target, and Walmart. Many of those official ads won't appear until mid-November, or even until a few days before Black Friday itself.
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