Early Wayfair Black Friday Deals: What To Expect in 2025

Wayfair is more than just a website; it's a massive online universe for all things home. From furniture and decor to kitchen gadgets and renovation essentials, its famously vast catalog has made it a go-to destination for shoppers since 2002. But Wayfair's strategy is bigger than just one site. It also operates a family of brands, including AllModern, Birch Lane, Joss and Main, and Perigold, which often share inventory and run complementary sales. This aggressive approach to deals is a core part of its identity, highlighted by recent events like its "Black Friday in July" mega-sale, which offered November-level savings months ahead of schedule. This proves that for savvy shoppers, saving at Wayfair is a year-round opportunity.

While it competes with giants like IKEA, Lowes, and Overstock, Wayfair's strength lies in its sheer variety and its knack for running huge, can't-miss sales events. This year, the main event officially lands on Friday, November 28, 2025, with Cyber Monday following on December 1, 2025. But if you're a true Wayfair enthusiast, you know that waiting for Thanksgiving week means you're already late.

Our Best Wayfair Early Black Friday Deals

Wayfair Early Black Friday Sale

Up to 70% off

The early Black Friday sale at Wayfair is now live with deals up to 70% off furniture, decor, cookware, rugs, and more. Check out the daily deals section for extra discounts all season long. Also, don't miss out on an extra 10% off coupon code if it's your first time shopping at Wayfair.

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Wayfair Early Black Friday Surplus Sale

Up to 50% off

Shop early Black Friday deals at Wayfair, with discounts on rugs, curtains, lighting, bedding, and more. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Bedroom Furniture Sale

Up to 50% off

Shop early Black Friday deals on beds, dressers, nightstands, wardrobes, and more — bed frames start from $83. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Living Room Seating Deals

Up to 60% off

Wayfair's early Black Friday deals on living room seating sees huge discounts on recliners, sofas, massage chars, and more. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Dining Furniture Deals

Up to 50% off

Shop early Black Friday deals on tables, chairs, cabinets, bar sets, and more at Wayfair. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Appliance Deals

Up to 40% off

These early Black Friday deals offer savings on fridges, ranges, dishwshers, washers and dryers, and more. Shipping charges vary. Deal ends November 9.

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Deervalley Bathroom Early Black Friday Deals at Wayfair

Up to 50% off

Shop early Black Friday deals on toilets, sinks, vanities, and more at Wayfair. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Lighting Deals

Up to 50% off

Shop pendant lights, chandeliers, table lamps, outdoor wall lights, and more in Wayfair's early Black Friday sale. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Mirrors & Decor Deals

Up to 55% off

Shop early Black Friday deals on mirrors, pillows, picture frames, clocks, and more at Wayfair. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Christmas Tree Deals

Up to 40% off

Get an early start on Christmas tree shopping with these early Black Friday deals at Wayfair. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Wayfair Early Black Friday Area Rug Deals

Up to 70% off

Shop rugs starting from $32 in this selection of early Black Friday deals at Wayfair. Shipping adds $4.99, but orders of $35 or more get free shipping. Deal ends November 9.

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Martha Stewart Playa 25" Handcrafted Rattan & Wood Counter Stool

$284, or 2 for $426

This early Black Friday deal is a $316 savings on one, or $774 on two. This ongoing deal is available in Brown. You'll get free shipping, too.

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Gracie Oaks Torron 4-in-1 Multi-Fuction Lift Top Coffee Table with Storage

$144

Save $30 on this early Black Friday deal at Wayfair. This ongoing deal ships for free.

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Lark Manor Weddel Basilico Console Table

$60

That's a $37 savings on this early Black Friday deal. Plus, it ships for free.

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Kelly Clarkson Home Jordane Upholstered Daybed with Trundle

$297

This early Black Friday deal earns you a $275 savings. Plus, it shps for free.

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Martha Stewart Crestview Storage Console Table

$237

That's an early Black Friday savings of $273. Plus, this ongoing deal ships for free.

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Eddie Bauer Printed Plush Fleece/Sherpa Oversized Throw Blanket

$13

This early Black Friday price saves you $45. The ongoing deal gets free shipping with orders of $35 or more; otherwise, it adds $4.99.

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Ebern Designs Jalonda Modern Wood TV Stand for TVs up to 80"

$157

This early Black Friday deal saves you $26. This ongoing deal at Wayfair ships for free.

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Steelside Millan 16-Pair Shoe Storage Cabinet

$108

That's a huge $347 off in the early Black Friday deal at Wayfair. This ongoing deal also gets free shipping.

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Kelly Clarkson Home Sydney 34" Wide Boucle Upholstered Swivel Armchair

$370

Save $40 on this early Black Friday deal at Wayfair. It ships for free.

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When is the Best Time to Save With Wayfair Black Friday Deals?

Here's the secret about Wayfair: timing your purchase is everything. The Black Friday sale isn't a single day but a savings bonanza that typically spans the entire week of Thanksgiving. The absolute best time to browse is during the Early Access window, which often opens up the weekend before Thanksgiving exclusively for app users or email subscribers. This is your chance to snag doorbuster-level prices on the most popular items before they sell out to the general public.

After the early deals, the main event runs from Thanksgiving through Cyber Monday, with a steady stream of flash sales that make it worth checking back daily. While Black Friday is one of the best times of the year to shop for big-ticket items like sofas and mattresses, it's not the only major sale. Wayfair's other signature event, Way Day, is so massive that it's often debated whether it has even better deals. The bottom line is that both are incredible opportunities to save, and you should be ready to shop whenever a can't-miss deal appears.

How Do I Get the Most Out of Wayfair Black Friday Deals?

Showing up on Black Friday is easy, but walking away with the absolute best bargain requires a strategy. A true deal seeker knows the insider tricks that unlock those extra layers of savings and give you an edge over other shoppers.

• Make the Wayfair App Your Secret Weapon: The Wayfair app isn't just for browsing. It's an essential tool for Black Friday, as Wayfair is known for launching app-exclusive flash sales and special discounts. Most importantly, app users frequently get early access to the biggest sales, giving you a critical head start.
• Secure Your 10% Off First-Order Coupon: If you're new to Wayfair, this is the easiest win. Before the Black Friday rush begins, sign up for the Wayfair email newsletter. You'll be sent a unique, single-use promo code for 10% off that can often be stacked on top of existing sale prices.
• Go Treasure Hunting in Open Box and Closeout: Before you even look at the main sale, make the Open Box and Closeout sections your first destinations. The Closeout section is where Wayfair deeply discounts overstocked items, sometimes by up to 80%. The Open Box section features like-new returned items at incredible markdowns, but be aware they are almost always final sale.
• Use the Sister Site and Physical Store Hack: Did that perfect Black Friday find just sell out? Don't panic. Wayfair owns AllModern, Joss and Main, and Birch Lane, and they all pull from similar inventory. The item you want might still be in stock on a sister site. And don't forget their physical stores, which often feature unique in-store offers you won't find online.

By combining these tactics, you can ensure you're not just getting a good deal, but the best deal possible. Think of it as your game plan for navigating the chaos and coming out with the best bargains before everyone else.

How Does Wayfair Stack Up With Competitors?

In the world of home goods, every major retailer has its own unique personality and strengths, especially during Black Friday. Wayfair's massive selection puts it in competition with a diverse set of stores, from DIY giants to curated boutiques. Understanding where each one shines can help you find exactly what you're looking for at the best price.

While these retailers overlap, they each cater to a different type of shopper. Knowing their specialties can make your Black Friday hunt much more efficient.

For truly one-of-a-kind decor and gifts, it's hard to beat the independent artisans on Etsy. While it doesn't have centralized doorbusters, you can find fantastic Etsy Black Friday coupon codes from individual shops looking to capture holiday shoppers.

When it comes to home improvement and major appliances, Lowe's Black Friday deals are a staple of the season. You'll find their best offers focused on power tools, smart home devices, patio furniture, and large appliances like refrigerators and washing machines, which are categories where Wayfair has a smaller footprint.

Overstock is arguably Wayfair's most direct competitor, with a similar focus on furniture, rugs, and home decor. The best Overstock Black Friday promo codes tend to be on overstocked items, making it a great place to check if you're looking for a deep discount and are flexible on brand names.

Finally, there's IKEA, the king of modern, minimalist design. While they participate in the shopping season, the top IKEA Black Friday discounts are often reserved for their loyalty program members. Their strength lies in their signature, cohesive style that you can't find anywhere else.

Is Way Day Better Than Black Friday?

This is the ultimate question for Wayfair shoppers. Way Day, the retailer's semi-annual sale in the spring and fall, is legendary for its massive, site-wide discounts that often rival or even beat Black Friday prices on specific items. Some shopping editors who have covered the event for years note that Wayfair doesn't hold back for Way Day, offering some of its steepest deals of the entire year.

However, Black Friday has its own unique advantages. It's perfectly timed for holiday shopping and seasonal decor, and it's part of a week-long savings event that includes Cyber Monday. The best strategy is to treat both as premier opportunities. If you see an unbeatable price during Way Day, grab it. If you're shopping for holiday-specific items or missed Way Day, the Black Friday sale is your second chance to score deals that are just as impressive.

What Brands Go On Sale During Wayfair Black Friday?

While Wayfair has thousands of its own branded items, its Black Friday sale is also a prime time to find deep discounts on well-known national brands that rarely go on sale elsewhere. This is your chance to snag that premium kitchen appliance or designer decor piece you've been eyeing at a much more accessible price. From kitchen powerhouses to top-rated mattress companies and exclusive celebrity collections, the variety is impressive.

Based on past sales, here are some of the top brands you can expect to find with major markdowns during the Wayfair Black Friday event:

• Sealy: A giant in the mattress world, look for huge dollar-off deals on their popular hybrid and memory foam mattresses, with past savings reaching over $650 on queen-sized models.
• Ninja: A powerhouse in small kitchen appliances, with its popular Professional blenders, Hot and Cold Brewed Coffee Systems, and even portable gadgets frequently seeing significant price cuts.
• Cuisinart: Another kitchen staple famous for its high-performance stand mixers and versatile air fryer toaster ovens, which often receive major discounts.
• Kelly Clarkson Home: One of Wayfair's most popular exclusive lines, offering French country-inspired furniture and decor, from plush velvet beds to elegant area rugs and benches that get steeply discounted.
• Le Creuset: A coveted name in high-end cookware, Black Friday is a rare opportunity to find deals on its iconic stoneware, mini cocottes, and enamel tea kettles.
• SMEG: Famous for its 50's retro-style aesthetic, this is the time to find deals on their sought-after drip coffee makers and espresso machines.
• Bedsure: A top-tested bedding brand, known for its ultra-soft fleece blankets, deep-pocket sheet sets, and chic duvet covers that often see discounts of 70% or more.
• The Holiday Aisle: Wayfair's dedicated brand for all things seasonal. Expect massive savings on pre-lit artificial Christmas trees, festive wreaths, garlands, and other holiday decor.
• Magnolia Home by Joanna Gaines: This popular collection, known for its modern farmhouse style, frequently has its signature rugs and rustic decor pieces included in the sale.
• Wayfair's Exclusive Furniture Brands: Keep a close eye on deals from in-house brands like Mercury Row, Wade Logan, and Joss and Main. These lines often feature some of the steepest percentage discounts on trendy dressers, mid-century modern nightstands, and curated furniture sets.

The key takeaway is that the sale is a mix of both big national brands and Wayfair's own popular collections. The national brands like Le Creuset and Sealy offer a chance to get premium quality at a rare discount. At the same time, Wayfair's exclusive lines like Kelly Clarkson Home and Mercury Row are often where you'll find the most dramatic "up to 80% off" deals, as the company has more flexibility with its own pricing.

Ultimately, this makes Black Friday the perfect time to shop for those investment pieces. Whether it's a durable mattress that will last for years or a stylish blender that becomes the centerpiece of your kitchen counter, Wayfair's brand deals make those aspirational purchases an affordable reality.

Can I Use Wayfair Discount Codes During Checkout On Black Friday?

While Wayfair's system technically allows for promo codes, savvy shoppers know that traditional, sitewide discount codes are extremely rare during the Black Friday sale. The deals are already so deep that the discounts are applied automatically across the site, with no code needed.

Instead of hunting for a secret code, your focus should be on the sale itself. The smartest way to save at Wayfair is about timing your purchase and taking advantage of the event's rock-bottom prices. The one major exception is the 10% off welcome discount for new email subscribers. This unique, single-use code can often be applied on top of sale prices, delivering a valuable extra layer of savings.

Does Wayfair Price Match During Black Friday?

No, Wayfair does not offer price matching during its Black Friday sale. With prices dropping to their lowest points of the year across thousands of items, the company focuses on offering massive direct discounts rather than matching competitor prices. Your best strategy is to be decisive. If you see a great deal on Wayfair's site during the sale, it's best to lock it in before it sells out or the price changes.

What's Wayfair's Return Policy During Black Friday?

Good news for holiday shoppers: Wayfair's standard return policy typically remains in full effect during the Black Friday and Cyber Monday sales. This means you can shop with confidence, knowing you have a window to make a return if something isn't quite right. Here's a quick breakdown of what you need to know:

• The Standard 30-Day Window: For most items, you have 30 days from the date of delivery to initiate a return for a full refund or store credit.
• Watch Out for Final Sale Items: Be aware that some products are non-returnable. This almost always includes Open Box deals, items marked as "clearance," and any personalized products. These will be clearly labeled on the product page before you buy.
• Mattresses Get a Special Trial: Buying a mattress online can feel like a big commitment, so Wayfair typically offers a 100-night free trial period, giving you plenty of time to be sure it's the right fit.
• Know the Shipping Costs: It's important to remember that you are usually responsible for the cost of return shipping. This amount will be deducted from your total refund.

It's important to remember that you are usually responsible for the cost of return shipping, which will be deducted from your refund. Always check the specific product page for any item-specific return information before you buy, and see Wayfair's full terms and conditions to learn more.

How Do Wayfair's Black Friday Deals Compare To Their Cyber Monday Deals?

Think of it as one continuous savings event rather than two separate battles. Black Friday at Wayfair is known for its sheer breadth, offering deep discounts across nearly every category, with a special emphasis on big-ticket items like sofas, sectionals, bedroom sets, and area rugs. It's often the best time to make those major furniture purchases you've been planning.

Cyber Monday tends to follow a similar pattern but may feature a fresh batch of deals with a slightly stronger focus on kitchen gadgets, small appliances, smart home devices, and other online-exclusive offers. While there's significant overlap between the two days, if you don't find what you're looking for on Black Friday, it's absolutely worth checking back on Cyber Monday for a new wave of discounts.

What Have Wayfair Black Friday Deals Looked Like Previously?

Wayfair's Black Friday event consistently delivers some of the best prices of the year. History shows a pattern of massive, site-wide discounts that touch almost every category. To give you an idea of what to expect, here's a look at the types of deals we've seen in the past.

To get a real sense of the savings, the specific deals tell the full story. Here is an overview of some of the most impressive Black Friday discounts we've seen Wayfair offer in recent years:

• Joss and Main Evie Hand-Tufted Rug (8x10): Slashed to $270 from a list price of $1,220 (a 78% discount).
• Mercury Row Helmick 6-Drawer Dresser: Available for $289.99, a savings of 58% off its original $689 price.
• Sand and Stable Carmel 2-Drawer Nightstand: Dropped to $177.99 from $530 (a 66% savings).
• Mercury Row Perdue 81.5-Inch Square Arm Sleeper Sofa: Discounted to $369.99 from its usual $879.99.
• Cuisinart 12-Speed 5.5-Quart Stand Mixer: On sale for $199.95, a massive 57% off its $460 list price.
• Henckels Solution 15-Piece Knife Block Set: Reduced to $139.95, saving shoppers 60% off the original $345 price.
• Le Creuset Signature 5.25-Quart Deep Dutch Oven: A rare discount brought this kitchen icon down to $249.95.
• Keurig K-Elite Coffee Maker: A popular holiday gift, it was available for $119 (originally $189.99).
• The Twillery Co. All-Season Down-Alternative Comforter: Priced at just $42.99, a 67% discount from its $129.99 list price.
• The Holiday Aisle Artificial 7.5-Foot Fir Christmas Tree: Offered for $259.99, a savings of nearly 60% off the original $639.99 price.
• Kelly Clarkson Home Louise Task Chair: Marked down to $182.99 from its $265 list price.
• Foundstone Calla C-Shape End Table: A trendy accent piece dropped to only $51.99.

Looking at these past deals reveals Wayfair's clear Black Friday strategy. First, they target major investment pieces with huge, attention-grabbing dollar-off savings. Deals on mattresses, sofas, and bed frames are designed to anchor the sale and convince shoppers to commit to those big purchases they've been putting off. At the same time, Wayfair uses jaw-dropping percentage discounts—often over 80%—on smaller, high-demand items like bedding, kitchen gadgets, and decor to create a sense of urgency and fill up shopping carts.

Based on this consistent pattern, you can confidently expect Black Friday 2025 to deliver a similar mix of doorbuster-level prices. Be prepared for deep markdowns on Wayfair's exclusive brands like Kelly Clarkson Home and The Holiday Aisle, alongside aggressive pricing on national brands like Sealy and Cuisinart. Our advice is to make a wishlist that includes both your big-ticket "needs" and your smaller "wants," because the deals will be strong across the board.

What Other Wayfair Promo Codes and Discounts are Currently Available?

The savings at Wayfair don't stop after Black Friday. Throughout the year, you can find incredible prices by shopping smart. Keep an eye out for these ongoing promotions:

• 10% Off Your First Order: The most reliable deal for new shoppers. Sign up for Wayfair's email newsletter to get a unique promo code for 10% off.
• General Promo Codes: Always check for sitewide codes that can be applied to your cart, like "TAKE25" for 25% off or "EXTRA10" for 10% off.
• App-Exclusive Discounts: Download the Wayfair app for access to special codes like "APP15" for 15% off your in-app purchase.
• Wayfair Credit Card Offer: New cardholders can often get $40 off their first qualifying order of $100 or more.
• Bathroom Vanities: Look for targeted codes like "WB20" to get an extra $20 off select bathroom vanities.
• Towel Sets: We've seen brand-specific codes like "GMA6" which offered $6 off select Modern Threads towel sets.
• Bathroom Fixtures: Another brand-specific example is code "LAVAFAUCET5" for $5 off Lava Odoro bathroom products.
• Kitchen Appliances: Big-ticket kitchen items often have their own codes, such as "SAVE300" for a huge $300 discount on select appliances.
• Cookware and Small Appliances: Keep an eye out for deals like promo code "SYN12" for $12 off select small kitchen appliances and cookware.
• Holiday and Seasonal Decor: Wayfair frequently offers codes for holiday items, such as "SPOOKY10" for 10% off Halloween decor. You'll also find dedicated sale sections for Christmas Trees, Holiday Inflatables, Wreaths, and Garlands.
• Closeout and Last Chance Deals: These sections offer the deepest discounts, often up to 80% off, on items that won't be restocked.
• Daily Sales and Way Day: Beyond promo codes, Wayfair's biggest savings events are its Daily Deals and its massive Way Day sale, where you can find Black Friday-level prices on everything from sofas to privacy screens.

The real secret to mastering Wayfair is realizing that the hunt for a good deal never truly ends. While Black Friday is the main event, these year-round savings opportunities are where dedicated shoppers find incredible bargains when no one else is looking. Making a habit of peeking into the Closeout and Open Box sections or signing up for a Professional account are the pro-level moves that ensure you never have to pay full price.

How Are Black Friday Deals Sourced and Published?

Our team of expert deal curators are professional bargain hunters who scour every corner of the internet, every single day. Our process starts with prioritizing official and reliable sources. We monitor Wayfair's own announcements, newsletters, and app-exclusive offers. Our team then dives into the terms and conditions to check for crucial details. We are constantly refreshing our pages to remove expired offers and add the latest Black Friday promotions as soon as they become available. We do the digging so you don't have to.

Why Trust DealNews For Wayfair Black Friday Deals?

Our passion for finding you the best deals doesn't stop on Black Friday, it becomes even stronger. For over two decades, DealNews has been the trusted resource for saving money on just about everything, delivering hundreds of verified deals to savvy shoppers during this beloved time of the year. All those years of experience go into making sure that every single deal we publish is the best price you're likely to find. Our commitment to finding the best price for you, our reader, always comes first, regardless of any affiliate relationships.

To put that experience to work for you, consider signing up for the DealNews Select newsletter, which drops a bunch of handpicked hottest deals into your inbox every weekday. You can also set a deal alert for products you're interested in and receive notification when they go on sale.