In addition to announcing that the Kindle Paperwhite will see an update (which may in turn result in the first Paperwhite deal ever), Amazon unveiled its Kindle Matchbook service this week. Starting in October, shoppers will be able to get eBook copies of hard copy books they already own, either for a small fee or for completely free. It'll even retroactively apply to books that were purchased as far back as 1995 — when Amazon first started selling books. In this brief — yet lively — video, our experts discuss the features of the service and ponder how it'll affect future purchases. What about you, readers? Tell us what you think about Amazon's Kindle Matchbook by leaving us a comment below! Related dealnews Features: The Amazon Kindle Paperwhite May Go on Sale for the First Time Ever While You Were Eating Lunch Yesterday, Amazon Lost $4.6 Million in Sales The Amazon Name Game: Do Amazon Search Results Match Your Personality? Follow @dealnews for the latest roundups, price trend info, and stories. You can also sign up for an email alert for all dealnews features.