The 11 Best Products to Sell Online in January 2024

Welcome the new year by listing home improvement and household products, plus items framed around popular resolutions.
Three young people stand under confetti and celebrate.

January is a month for fresh starts. And for Marketplace sellers and resellers, that means it could be a good time to evaluate whether you want to add any new items to your product lineup, or swap out any of the types of items you're currently selling with different ones.

If you're looking to make product changes, it helps to know what to sell in January and at other times of year. That's why we examined the shopping trends of DealNews readers from January 2023, which should give you an idea of the best things to sell online this January. Keep reading to learn more about these popular products, as well as the big sales opportunities in January 2024 and the items you may want to list in February or March instead.

The 11 Best Products to Sell Online in January 2024

Take a look at the below infographic if you're wondering what to sell in January; it shows five of the top items to sell online during the month. Below it, you can read about all the categories that resonated with our readers in January 2023.

Five of the best things to sell in January are shown in infographic.

Tools and Home Improvement Supplies

If you're hoping to list tools and home improvement items in January, you may want to look into lighting products. Multiple items in this category were popular with our readers last January. They included 75-watt-equivalent dimmable LED lightbulbs, smart LED lightstrips, and 2-packs of LED garage ceiling lights. In fact, these 2-packs of garage lights also resonated in October, November, and December 2023. So they could be a particularly good bet.

SEE ALSO: The 13 Best Products to Sell Online in December 2023

As for other tools and home improvement supplies that could be smart to sell in January, consider door draft stoppers. They were especially popular with our readers in January 2023, and could be a draw during the winter months as people try to prevent the heat from escaping and the cold from coming in. Other items that trended with our readers last January include the following:

  • 5.1" rainfall showerheads
  • 6" stainless steel pocket rulers
  • Smart lock conversion kits
  • Air filters

Household and Health-Related Products

Ever resolve at the start of a new year to finally get a house-cleaning routine down? It seems some DealNews readers did last January, or at least focused on restocking their household cleaning supplies. And the same thing could happen in January 2024!

Last January, our readers were drawn to 24-packs of cleaning tablets for washing machines, 32-ounce bottles of bathroom cleaner, 12-ounce bottles of shower door cleaners, and 16-ounce refill bottles of multisurface spray in a Lemon Zest scent. Other household products that resonated were black nitrile gloves, 18-roll packs of toilet paper, and discounted Energizer batteries.

You have options if you'd prefer to sell health-related products, too. Among the items that our readers gravitated toward in January 2023 were apple cider vinegar gummies. Dental products trended, too, including waxed dental floss and smart electric toothbrush kits.


Electronics frequently make — and sometimes top — our monthly "best products to sell" breakdowns. And for January 2024, they're once again a good category to consider listing. Several popular electronics last January were computer-related. Here's a look at some of the items that resonated with our readers:

  • Refurbished HP and Dell Latitude laptops
  • Intel Core i5 6-core desktop processors
  • 4TB solid-state drives
  • Mouse jigglers
  • Samsung memory products and drives

Want other options? Other electronics our readers went for last January included 180-battery storage systems, travel power strips with four outlets and three USB ports, and 192 KHz digital-to-analog audio converters. Note that the Super Bowl is coming up in February, too, so January can be a good time to think about selling TVs as shoppers might want to scoop one up before the game.

Clothing, Shoes, and Accessories

You have lots of choices if you want to sell clothing, shoes, or accessories. But for January, it might be best to start with men's clothes and footwear. Several of these items were popular among our readers in January 2023. Among them were rain jackets, fleece sweatpants, athletic-fit jeans, and steel-toe non-slip shoes.

Household products, clothing, and electronics will once again be winning items to sell or resell in January.

You may also have good luck with accessories and other clothing items. Our readers gravitated toward discounted watches last January, along with 2-piece hardside spinner luggage sets. Carhartt winter gear and deals on Patagonia items were also trending, in case you're focused on selling or reselling certain brands.

Grocery Items

Consumers have been dealing with high grocery prices for a while now, and the Consumer Price Index for November 2023 still showed a 0.1% increase from the preceding month and a 1.7% increase year over year for food at home. This means people will likely be looking for grocery deals and reasonably priced groceries in general in January 2024.

So what would be the best groceries to sell? It's hard to say for sure. But during January 2023, DealNews readers gravitated toward canned items such as whole-kernel corn, condensed tomato soup, and pizza sauce. Also resonating were 24-packs of chicken-flavored ramen; nut mixes with pistachios, almonds, and cashews; 16-piece sets of Japanese Kit Kat Bars; boxes of turkey stuffing mix, and containers of peach nectar.

Home Items

January's "new year, new you" focus can prompt many people to declutter and organize their homes. In fact, search interest for the term "declutter" has spiked in early January during the last five years, according to Google Trends. This interest could extend to the products people will buy in January 2024, too. During the month last year, popular home items among our readers included wall caddies for storing products and 3' to 6' custom closet organization systems.

SEE ALSO: The Best Products to Sell Online in February

White sales that focus on soft home goods are a fixture in January, as well, and the month could be a good opportunity to offer discounts on these products. In January 2023, for example, our readers were drawn to 60"-by-80" fleece blankets in Royal Blue and discounted rugs. If you're a seller or reseller who's looking for other home items to offer, know that wood-stove fans and adhesive with precision tips were also trending last January.

The Rest of the Best

Plenty of other items are worth selling online in January, especially if you're not interested in the ones listed above. Consider the following products, as well, which also appealed to DealNews readers last January.

  • Sports and outdoor items like 25-pound adjustable dumbbell sets, folding electric bikes without pedals, reusable ice blocks, and camping hammocks
  • Phones and phone accessories, such as unlocked Motorola 128GB Android phones, 5-in-1 wireless charging stations for Apple products, 5,000mAh power banks, and discounted OtterBox cases
  • Garden and patio items, including 2-way garden hose splitters, live indoor plants, and propane tank gauges
  • Industrial supplies like all-purpose professional spray bottles, 17' rolls of moderate-compression vinyl foam tape, and 20-packs of disc-shaped office magnets
  • Furniture, including sofas and 3-tier slide-out storage towers

What Are January's Big Sales Opportunities?

New Year's

If you want to incorporate the new year into your January business strategy, you could either do a promotion focused on New Year's in general, or you could frame one around popular New Year's resolutions, like those related to healthy living or personal finances. Prefer the former approach? Then know that one New Year's sale that resonated with our readers last January discounted fitness gear, electronics, tools, and other items. Another was a sale on groceries that helped shoppers save on supplements, seasonings, snacks, and beverages.

Creating promotions around resolutions for the new year could be a good strategy for boosting sales in January.

Want to go with a New Year's reflective resolution approach instead? Annual planners and journals might appeal to the consumers focusing on self-improvement and self-care this year. In January 2023, items trending with our readers included a 12-month productivity organizer focused on habit transformation, plus a 120-page lined journal focused on "how to be better."

Early Valentine's Day Gifts

Valentine's Day is February 14, but don't feel like you need to wait until February to offer promotions for the holiday. We've actually seen Valentine's Day sales pop up in early-to-mid January the past few years! What's more, search interest in "Valentine's Day gifts" tends to continually rise in January before peaking right around Valentine's Day, per Google Trends.

And while chocolates, fresh flowers, and jewelry may be well-known gifts, they're far from your only selling options. A couple of Januarys ago, for example, our readers went for preserved roses lined with 24k gold, plus artificial roses displayed in glass domes with LED strip lights.

What NOT to Sell Online in January 2024

Item When to Sell Why?
Thermometers February Flu season is still happening in February, so it's not surprising that products meant to detect fevers would be popular among our readers that month. Look into selling forehead thermometers with fever alarms for babies, children, and/or adults.
Kitchen Items February If 2024 is like 2023, our readers may focus on the kitchen more in February. Among the kitchen items that resonated with our readers last February were mats for catching faucet-handle drips, countertop ice makers, and expandable under-sink organizers.
Automotive Supplies March People buy products in this category throughout the year, of course, but we found that they were more popular with our readers in March 2023 as opposed to January. Trending items included car wash formula, 3-packs of car dent pullers, hand-held car vacuums, and 1080p dual dash cams.

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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