The 11 Best Products to Sell Online in October 2023

Home improvement and household supplies are worth listing this month, and don't forget about Halloween promotions!
Two kids pose with Halloween items.

While October may be most associated with Halloween, Black Friday is also worth focusing on this month. Yes, we realize that Black Friday is in late November. But early Black Friday deals tend to start in October and are a big opportunity for Marketplace sellers.

What else should you know about selling and reselling in October? We examined the October 2022 shopping trends of DealNews readers to answer that question, and give you the lowdown in our guide to the best things to sell online in October 2023.

The 11 Best Products to Sell Online in October 2023

Take a look at our infographic below to see items that could be great to sell online in October. Then check out all our info on the best products to sell this month.

Five of the best things to sell in October shown in infographic.

Tools and Home Improvement Supplies

Tools and home improvement products top our list of the best items to sell online in October. That's thanks to their popularity among DealNews readers in October 2022. If you're wondering which items in this category to list, you have a variety of good options. Up first are lighting products. Last October, DealNews readers gravitated toward items like 2-packs of LED garage ceiling lights, 2-packs of 50-watt-equivalent LED lightbulbs, and outdoor solar lights.

SEE ALSO: The 9 Best Products to Sell Online in November

If you prefer tool-related items, you still have lighting options there. Among them are handheld flashlights with an output of 130 or 250 lumens. Also consider selling 2 1/2" flat-edge paintbrushes, caulk tools, 4.75" bit holders, and 361-piece rotary tool accessory kits. These all resonated with our readers in October 2022. And if you're in the mood to sell or resell something else? Look into 2.4GHz WiFi smart plugs and 42-compartment storage boxes.

Clothes, Shoes, and Accessories

Our readers seemed to gravitate toward certain brands of clothes, shoes, and accessories last October. Among them were Patagonia, Nike, adidas, Polo Ralph Lauren, and Samsonite. The appeal of these brands hasn't gone anywhere in 2023, either. That means their popularity is worth knowing about if you're going to be selling apparel and related items this October.

What about certain items to sell in this category? In October, specifically, you may want to list suit pieces such as coats, pants, and shirts; running gear; men's boots; and men's and women's watches. Adidas Ultraboost shoes and New Balance men's Fresh Foam shoes were also a big draw last October.

Home and Kitchen Items

Items for the home and kitchen frequently make our "best products to sell online" articles. But the top products to list in this category can vary from month to month. If you're leaning toward kitchen wares, think about selling glass food storage containers, 9" silicone kitchen tongs, gallon-size slider storage bags, and 64-ounce coffee storage canisters with magnetic scoops. All of these items resonated with DealNews readers in October 2022. Those coffee storage containers were also among the best products to sell in September, so they may be especially great items. As for home items, look into selling popular products like these:

  • 500-watt ceramic space heaters
  • Gray fleece throw blankets
  • 12-packs of cotton washcloths
  • 43"-73" stainless steel shower curtain rods
  • Memory foam pillows for side sleepers


Want to sell electronics? Computers and tablets may be good candidates for items to list in October. Last year, our readers were drawn to 14.1" laptops with Intel Core i5 processors, certified refurbished 15" touch laptops, and Apple iPad 10.2" 64GB WiFi tablets.

Some electronics may be worth selling this month, but others — like TVs — may be better in November.

Of course, you have plenty of other options for electronics to sell or resell. Other trending products in October 2022 included 4K TV streaming sticks, 1' USB-A-to-Lightning cables, and 3-in-1 USB charging cables. The last one was also popular in September 2022. Come November, which is prime time for electronics purchases, you'll likely have even more good options.

Scientific and Industrial Supplies

Remember the phrase "make stuff stick" if you're going to sell scientific and industrial supplies this October. Last year, adhesive-focused items like 6-packs of orange vinyl electrical tape, 2-packs of gaffer tape, and industrial-strength hook-and-loop tape were all popular with DealNews readers around this time. As for other items in the category? Consider listing 50-packs of KF94 face masks, black nitrile examination gloves, and all-purpose professional spray bottles. Face masks in particular may be a good choice if there's a continued rise in COVID-19 activity this October.

Household Products

Household products are another category that was popular with DealNews readers in October 2022. We expect the same this year, considering that several trending items in this category need to be purchased repeatedly. Among them are 2.6-gallon trash bags, packs of 20 AA alkaline batteries, and 8-ounce cans of room spray with a Cashmere Woods scent.

SEE ALSO: The 10 Best Products to Sell Online in September 2023

But DealNews readers were drawn to items that didn't need frequent buying, too. These included 12-packs of dish towels, which also resonated with readers last September.

The Rest of the Best

If you're hoping to sell or resell products in October that are different from the ones we've highlighted so far, check out the following items. They were also trending among DealNews readers in October 2022.

  • Automotive supplies like 3-packs of car dent pullers, yellow microfiber drying towels, discounted tires, 6.8" touchscreen digital media receivers, and weatherproof car liners
  • Grocery items, such as cans of peach nectar, discounted coffee, 32-ounce bottles of apple cider vinegar, and cans of cut green beans
  • Gaming and toy items, including Sony PlayStation 5 Digital Editions and consoles, along with Domino-based board games
  • Outdoor products like low-profile camping chairs, 7" fixed-blade knives, and other outdoor gear
  • Phones and accessories, ranging from refurbished unlocked Samsung Galaxy smartphones, to unlocked Google Pixel 5G phones, to 50,000mAH power banks with flashlights

What Are the Big Sales Opportunities in October?

Prime Big Deal Days

Like last year, Amazon is hosting a Prime member event in October. They're calling the 2023 sale Prime Big Deal Days. While the deal submission date of August 11 has already passed, you can still take steps to up your odds of decent profits during the event. Check out our piece on how to prepare for Prime Day for tips that can apply to Prime Big Deal Days, as well.

Wondering about good items to list during this Prime event? During the Prime Early Access Sale last October, DealNews readers went for Samsung monitors, Levi's products, and Crocs.

Early Black Friday Deals

Black Friday won't arrive until November 24 this year. But promotions related to the shopping holiday have started in October in recent years. If you want to offer early Black Friday sales, discounts, coupons, or other promotions come October, you can expect consumers to be ready to shop. In October 2022, DealNews readers gravitated toward early Black Friday discounts that applied to home items, clothing, tech, and refurbished items, among other categories.

Black Friday isn't until November 24 but early deals in October hold a lot of appeal with DealNews readers.

Remember to pay extra attention to pricing and margins this month and throughout the holiday season, especially if you sell an Amazon. From October 15, 2023, to January 14, 2024, Amazon is implementing a Holiday Peak Fulfillment Fee for items sold via Fulfillment by Amazon and priced at or above $10, according to an announcement from the company.


Halloween is on October 31 every year. So sellers and resellers have the whole month to promote items like costumes, candy, and decorations. Among DealNews readers, popular Halloween products last year included light-up LED masks, lion mane dog costumes, and white chocolate pumpkin pie candy.

Are you hoping to make money off this year's Halloween trends? Balance any trending items with steady sellers that people need throughout the year. (Learn more in our piece about selling trending products on Amazon.) You may also want to target promotions around times when certain Halloween items are trending. For example, search interest for Halloween decor tends to peak earlier in October compared to interest for costumes or candy, according to Google Trends. Searches for the latter two tend to peak right before or during the week of Halloween.

What NOT to Sell Online in October 2023

Item When to Sell Why?
TVs November The good deals on Black Friday TVs in November seem to draw increased reader interest. Last November, popular sets included 55" and 65" 4K smart TVs, along with 8K smart TVs.
Personal Care Products November Of course people will still be buying personal care products in October. DealNews readers just seemed to gravitate more toward them in November 2022 versus the preceding month. Items that resonated included nail clipper sets, Burt's Bees gift sets, and 4-packs of men's deodorant.
Gift Cards December Search interest for gift cards has consistently peaked right before Christmas over the past five years, according to Google Trends. Last December, gift cards that resonated with our readers included ones that came in mini envelopes, reloadable gift cards, and gift cards that came with retailer credits.

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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