The 10 Best Products to Sell Online in November 2023
If the holiday season doubles as the annual shopping Olympics, then November 2023 will host its two biggest events: Black Friday and Cyber Monday. These two shopping holidays may be the year's top sales opportunities for Marketplace sellers. But what products are worth listing during this time of year?
To answer that question, we looked at the online shopping trends of DealNews readers from November 2022. That way, we could see see which products were most popular that month — and will likely appeal to shoppers again this year. Keep reading to learn about the best things to sell in November 2023. We also cover Black Friday and Cyber Monday promotions, and the items you may want to sell or resell in December instead.
The 10 Best Products to Sell Online in November 2023
Electronics ranked as the most popular product category among DealNews readers in November 2021 and November 2022. And we wouldn't be surprised if it takes the top spot again in 2023. After all, tons of deals on electronics are available around Black Friday and Cyber Monday. So it may be worth selling these items at a time when many people are routinely seeking them out.
Last year, our readers gravitated toward devices from big brands such as Amazon and Apple. Popular products included Amazon Basics USB-A-to-Lightning charging cables, 2nd Gen Amazon Echo Show 5 devices, 4-packs of Apple AirTags, 2nd Gen Apple AirPods Pro earbuds, and a couple of types of Apple iPads. Here's a sampling of other electronics that were trending last November:
- USB-C wall charger blocks
- SanDisk 128GB USB-C flash drives
- Western Digital drives and SanDisk memory products
- Lenovo smart clocks
Tools and home improvement supplies seem to be eternally popular among DealNews readers, so they can be good items to sell at any time of year. But November may be especially fruitful. Search interest for "tools" often peaks in late November and early December, according to Google Trends. Want to sell tools this fall? Then consider 115-in-1 precision screwdriver sets, 2-packs of multi-tool pens, 46-piece tool sets, and 2 ½" flat-edge paintbrushes. All these items resonated with DealNews readers last November. The paintbrushes were popular last October, as well.
A lot of the trending products in this category last November involved lighting in some way, too. For example, readers gravitated toward 85-lumen work torches, outdoor solar spotlights, 6-packs of 50-watt-equivalent LED lightbulbs, 2-packs of white motion-sensor lights, and 2-packs of LED garage lights.
Many people are spending extra time in the kitchen during November preparing a Thanksgiving dinner. And they may be looking for extra kitchen items to make that dinner happen. But which ones are worth selling or reselling in November 2023? Last November, items that resonated with our readers included stainless steel kitchen shears, 3-packs of silicone baking mats, 9" silicone kitchen tongs, and 64-ounce coffee storage containers with magnetic scoops. Those tongs and coffee storage containers were also popular last October.
On the home side, you may have good luck selling items that fit the season. Think sets of 400 LED Christmas lights that total 33' in length and gray fleece throw blankets measuring 60" by 80". Our readers gravitated toward both last November. They also went for 20-packs of kitchen or bathroom wall hooks, along with futons featuring USB power.
The health-and-household category contains a lot of items that people need to buy repeatedly. And that may be why it pops up in our "what to sell" guides at different times of year!
In November, one of the household items you may want to list is batteries. Both 300-packs of AAA industrial alkaline batteries and 4-packs of 9-volt alkaline batteries were popular among our readers last year. Perhaps that's because they can go with the various electronics shoppers scoop up during Black Friday sales. Bottles of Apple Blossom-scented dish soap, 50-count packs of drawstring garbage bags for small trash cans, and 90-count packs of gallon freezer bags were draws, as well.
As for health items, trending products included 6-packs of soft-bristle toothbrushes and bags of 30 throat drops with a wild cherry flavor. The latter could be due to respiratory viruses like the flu circulating in the fall and winter.
Wallets are a go-to gift for men. And if you're interested in selling or reselling them, it's worth knowing that search interest in wallets usually peaks in late November or early December, according to Google Trends. During November 2022, our readers gravitated toward men's leather bifold wallets with RFID-blocking functionality.
Though wallets may be a reliable selling option, note that major clothing and shoe brands also resonated with DealNews readers last November. Among them were lululemon, Nike, and Patagonia.
The Rest of the Best
Maybe you want to sell or resell products in November that are different from the ones we just listed. If that's your preference, then check out the following items, which also appealed to DealNews readers in November 2022.
- TVs like 55" 4K HDR smart sets and 65" 4K smart TVs from TCL and LG, along with 8K Samsung smart TVs
- Grocery items, such as bags of brown butter cashews, jars of whole cashews with sea salt, jars of tomato sauce, jars of creamy cinnamon spread, and tins of Danish butter cookies
- Sports and fitness items, including sets of three throwing knives, 63" inflatable punching bags for kids, bicycles, and Bowflex and Schwinn home gym equipment
- Automotive supplies like car trash cans, 16' jumper cables with carry bags, NOCO jump starters and battery chargers, and Castrol motor oils and fluids
- Personal care products, ranging from nail clipper sets, to 5-item Burt's Bees gift sets, to 4-packs of Speed Stick men's deodorant
Don't Forget About Black Friday and Cyber Monday!
Black Friday and Cyber Monday are can't-miss events for sellers and resellers. And they'll be here on November 24 and November 27, respectively. Inflation will likely be on shoppers' minds again during these shopping holidays in 2023, but the sales potential for online businesses is still huge. In fact, U.S. e-commerce sales are forecasted to have 6.7% year-over-year growth this holiday season, more than any other retail segment, according to Mastercard SpendingPulse.
So what should you keep in mind when deciding on your Black Friday and Cyber Monday promotions for 2023? One thing is that pretty much all product categories are fair game. Our readers flocked to Black Friday and Cyber Monday sales last year that featured a wide variety of items, from clothing and tech to toys and home wares. Also remember that early Black Friday deals can perform well. These pre-holiday promotions were a big draw among DealNews readers last November. So don't feel like you have to wait until Black Friday itself to offer a discount or coupon.
What NOT to Sell Online in November 2023
|When to Sell
|Google Trends data shows search interest for gift cards has consistently peaked right around Christmas over the last five years. Last December, our readers gravitated toward gift cards that were reloadable, came in mini envelopes, or were bundled with retailer credits.
|As temperatures drop, more people could be looking for products that help them stay warm. Popular items last December included electrically heated hoodies, rechargeable hand warmers, and 500-watt portable space heaters.
|End-of-year holidays like Christmas and Hanukkah are popular times for buying toys, which means they could be good products to list in December. Items that resonated with our readers last year included reversible octopus plushies, electric ride-on bumper cars, and 3D puzzle games.