Amazon has finally announced the details for Prime Day 2020! This year, Prime Day will start on October 13 at 3 am ET, and conclude 48 hours later on October 15 at 3 am ET.
Even though the sale is happening later than usual, we still have an idea of the kinds of Prime Day deals to expect, and what kinds of categories will be the most popular. Check out our guide below to learn what to buy during the Amazon Prime Day sales in 2020.
Prepare for Prime Day Now
While we don't have confirmation of many specific Prime Day deals yet, we do know that Amazon is offering a couple of special offers ahead of time.
- Shop small businesses: Through October 12, Prime members can spend $10 on select small business products and earn $10 to spend on Prime Day.
- Shop at Whole Foods: Between now and October 14, Prime members can spend $10 at Whole Foods to earn $10 for Prime Day shopping.
5 Amazon Prime Day Sales Predictions for 2020
1. Home & Garden Products Will Make Up 40% of the Deals
As expected, Amazon is planning plenty of deals on home and garden products. It does seem that the delay of Prime Day has had an effect on the kinds of deals they're offering, though. We're seeing discounts like up to 20% off patio covers, up to 40% off DeWalt and Craftsman tools, and up to 20% off fall clean-up equipment and power tools.
During the last two years, home and garden items have dominated Amazon Prime Day sales. In 2018, 33% of all the Amazon Prime Day offers we listed were for home and garden products; that number jumped to 40% in 2019.
2. Amazon Devices Will Be Up to 60% Off
This is another prediction we know we nailed! We expected up to 60% off select Amazon devices, and sure enough, Prime members will be able to save that exact amount on the 3rd-generation Echo Dot. That discount will drop the price to only $19. It's also important to note that Echo Show devices will have prices slashed by up to $80. The Echo Show 5 will be an astonishingly affordable $45 for Prime Day.
Among the top deals we saw in 2019 were an Amazon Smart Plug for $5, the Fire TV Stick with Alexa remote for $15, and the Echo Show 5 for $50. The 3rd-generation Echo Dot speaker fell to $22, while the 2nd-gen Echo was only $50. Discounts were also available on less-popular products, such as the Echo Wall Clock; it was just $24 during last year's Amazon Prime Day sales. And an Echo Dot bundled with the AmazonBasics Microwave cost $60 in 2019.
3. AmazonBasics Products Will Get a 40% Discount
Amazon surprised us with this one. We expected a modest discount of 30% off the AmazonBasics line, but the online retailer upped the ante — you'll save up to 40% on these products in 2020. Deals will include luggage and travel gear, home furnishings, and kitchen essentials.
AmazonBasics is Amazon's generics brand, offering household products at low prices. In 2019, a 36-pack of AmazonBasics AAA batteries fell to $7 for Prime Day, while a paper shredder was $24 and a queen-size comforter set cost $31. Categorywide savings included an extra 30% off AmazonBasics electronics and accessories. Home, kitchen, and pet essentials saw discounts of up to 30% off, too.
4. Fire Tablets Will Only Be Up to 45% Off
We had hoped to see select Fire tablet deals drop to a per-item price of $25 again in 2020. Unfortunately, we will only get a general discount of up to 45% off, and a couple of specific deals. Amazon has noted that the Fire HD 10 will be $80, and the Fire 7 Kids Edition will hit $60. That's not quite the 2-pack of Fire 7 tablets for $50 we saw last year, but those are still notable deals.
Not interested in Amazon tablets? At least two Apple iPad iterations went on sale last Prime Day. The 128GB version of the Apple iPad 9.7" cost $299, a price that was excellent enough to earn our Staff Pick designation. (Staff Picks are offers we consider the "best of the best.") The Apple iPad Pro 10.5", meanwhile, cost $699 and didn't receive our Staff Pick badge. But it was still a notable deal on an item that rarely sees discounts.
5. Amazon May Not Discount Smartphones After All
Based on Amazon's past Prime Days, we thought for sure we'd see discounts of up to 40% off select smartphones — especially for previous generations. However, Amazon isn't advertising any smartphone savings for Prime Day 2020. In fact, all we've seen is that Prime members can save 30% on select cell phone cases.
If you were hoping to snag a great deal on a Samsung or iPhone for Prime Day, don't count on it. We're guessing this disappointing turn of events might have something to do with the proximity of Prime Day to Black Friday this year — and we're still hoping for excellent Black Friday cell phone deals in 2020.
Due to individual release schedules, the best time to buy a new phone can vary based on what brand you want. In general, you're better off waiting for Black Friday if you want the latest smartphones.
How Do Amazon Prime Day Sales Stack Up?
Want to know the best categories to shop on Prime Day, or the average discount to expect? We took a deep dive into our data from the 2018 and 2019 Prime Day sales, getting the numbers you need to know for Prime Day 2020. Check out these statistics in our infographic below, then read on for more details!
During the last couple of years, we saw these six categories take top spots for the number of Prime Day deals:
Though Prime Day has a bad reputation among some folks, who have likened it to an Amazon garage sale, we've seen vast improvements since the first event in 2015. Between 2018 and 2019, for example, the number of Staff Pick deals we listed for Prime Day jumped from 31% to 53%.
The lowest prices you'll find will depend on the category you're shopping, but in 2018 we saw items go as low as $1, and last year, the lowest price we saw was $3. And while the average Prime Day discount the past couple of years wasn't spectacular, it wasn't anything to scoff at, either — in 2018, it was 35%, and last year it rose to 41%.
Readers, what are you looking forward to finding deals on during the Amazon Prime Day sales? Let us know in the comments below!