53% of Walmart Shoppers Prefer Amazon to Walmart.com: What's the Deal?

Walmart may be the world's largest retailer, but when it comes to online shopping, the megastore lags behind the competition — even with its own customer base. Recent studies suggest that only 19% of Walmart shoppers use Walmart.com, while 53% of them use Amazon.com. So if Walmart is so popular, why isn't its website?
Turning Brick-and-Mortar Into Clicks
As the world's largest online retailer, Amazon beats everyone else in the online shopping space. But with worldwide e-commerce sales expected to top $1.4 trillion by 2015, it's no surprise that traditional retailers like Walmart want to get in on the action.
The question is whether Walmart's brick and mortar business model can translate to successful online sales. Walmart.com's sales rose by 30% in 2013 and the company predicts 30% growth this year as well. That might sound explosive until you realize that $10 billion in online sales accounts for a scant 2.1% of the retailer's $473 billion in total sales. Not to mention that Walmart's $10 billion lags well behind Amazon's $90 billion in yearly sales. And Walmart is paying dearly for its modest online success: the company spent an estimated $540 million on e-commerce last year, with plans to increase spending by $100 to $200 million this year.
On the other hand, one big advantage Walmart has is its physical stores, which could be used as distribution centers for same-day delivery or pickup — a puzzle Amazon is still working to crack.
Walmart Falters With Shipping
Still, Amazon's shipping is currently a lot speedier than Walmart.com's. While there are occasional Amazon delivery delays, rush delivery from the retailer will have most products arrive the next day. On the other hand, rush delivery from Walmart.com can take up to five days (it includes "processing time"), which is longer than many shoppers are willing to wait. Even items for which Walmart offers in-store pickup (which is far from its entire catalog) can take several days to be available. With waits like that, it's no wonder that even Walmart's dedicated in-store shoppers prefer Amazon for online purchases.
Shipping costs are a hurdle for online shopping, too, tacking on an extra price to purchases that can curtail online impulse buys. While Walmart.com offers free shipping on orders over $50 and free in-store pickup on some items, Amazon offers a lower bar with free shipping on orders over $35. And for many Amazon shoppers, the cost is bypassed with Prime membership, which offers free second-day shipping and low-cost next-day shipping on most items.
So tell us, readers: are you a Walmart.com shopper or Amazon.com shopper? And just what do you think is keeping many shoppers away from Walmart.com?
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A professional writer (as she describes herself) should know better. "why isn't it is website?" ? "It's" is used only as a contraction of "it is".
Are you in NC too?
Because I swear you perfectly describe the conditions of all of my area WalMart stores.
All you missed is the filthy restrooms with no paper in the stalls (lucky if the stall has a door) & human waste liquids & solids left all over the seats.
It's funny though because they sign off each hour that the restrooms were inspected. Inspected but not cleaned / fixed for usage!
Thanks again!
Vermin
I have not had the greatest experiences in their stores, so if I do not like to shop in your physical store, I will not be spending my $$$ in their online offering either.
Amazon seems to be better arranged / easier to find the things I am looking for vs. WalMart.com
I also like to be able to cancel an order if something needs to change without calling anyone. You cannot do that at WalMart.com (if you can I never found it, but then & again since WalMart.com likes to cancel my orders so often so maybe that is considered a "benefit".
Oh and I like the Amazon smile program where I can donate a portion of my spending to the charity I choose.
Sorry WalMart.com, you just are not performing anywhere in the same stratosphere as Amazon.
Yes, btw I am in one of the states where taxes are collected on Amazon.com so that part is apples to apples!
Have a great weekend all!
Vermin
And the biggest one is walmart doesn't have natural, organic and high end products.
Amazon is Wal-Mart of the Internet. As much as Wal-Mart likes to think they are, they aren't.
On my last order online, store pickup Wal-mart purchase, it took in excess 45 minutes. The clerk was an absolute moron. I finally called the store, asked for the manager and had her come to the customer service desk to assist me. Amazon's staff may be the same but they get your purchase shipped quickly 99.9% of the time.
where as amazon, the same item is carried by a dealer for walmart is 12 dollars, but shipping is 8 dollars. Amazon has the same item carried by amazon. its 19.98 with prime.
Complaining someone is not a service desk, first world problems.