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Best Buy Black Friday Ad Analysis: No One Expected This 50" 4K TV Deal

The electronics giant surprised us with a jaw-dropping 50" 4K TV doorbuster, as well as price lows on Oculus Rift and MacBook Pro.
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Best Buy Black Friday

It may not be Black Friday yet, but the deals are already here! The 2017 Best Buy Black Friday ad has dropped. Better yet, some of those offers are already live if you want to start shopping early. For everything else, though, you'll need to wait until Thanksgiving Day at 5 pm local time to start your doorbuster shopping. (Deals will be available all day online, but select offers are only available in-store.)

As usual, Best Buy is sure to be the home of great electronics deals on Black Friday, including the best television deal we've seen all year. Keep reading to see all our picks from the ad.

Putting together your shopping strategy? Be sure to read up on all our Black Friday predictions so you know exactly what to expect.

Best Buy Black Friday Ad Analysis

Best Deals

  • Sharp 50" 4K LED LCD Roku Smart TV for $179.99
    Should You Buy It? Yes It's the lowest price we've ever seen for a 50" 4K TV.

    We predicted that 50" 4K sets would sell for as low as $210, but a television this size for under $200 is something we've never seen. What's more, the Sharp LC-50LBU591U has Roku Smart TV features built right in. But there is a downside: This is a limited-quantity, in-store doorbuster. If you want one, you'll have to head to Best Buy on Thanksgiving and wait in line.

  • Apple MacBook Pro Core i5 13" Laptop with Retina for $1,149.99
    Should You Buy It? Yes It's the best you'll get on a new Apple laptop.

    At $150 off, this beats our price prediction by $50 — and it's one of the best prices we've seen on the latest 13" MacBook Pro, which was just refreshed this summer. Considering Apple is wary of discounting anything, this is probably the best you'll get. For what it's worth, the rest of Best Buy's Apple laptop and desktop deals also met or exceeded our price predictions, taking up to $250 off select MacBook Pro, MacBook Air, and iMac models.

  • Apple iPad mini 4 128GB WiFi Tablet for $274.99
    Should You Buy It? Yes This is the best price we've seen on the 128GB mini.

    Though Apple hasn't updated the iPad mini line in a while, these petite tablets are still solid iOS devices, and they cost a lot less than you'll pay for a new iPad or iPad Pro. Best Buy's deal beats our prediction by $50, and is the best sale we've seen for this gadget all year — save for another sale at Best Buy earlier this summer. FYI: This is a limited-quantity doorbuster, although Best Buy did put this deal online early for one day only so there's a chance they could do it again.

  • Microsoft Surface Pro Core M with Type Cover for $629.00
    Should You Buy It? Yes This is a fantastic deal on the latest Surface Pro.

    The Microsoft Surface Pro is a tablet that has the potential to replace your laptop — as long as you buy the $130 Type Cover. This bundle sidesteps that problem by bundling a Type Cover with the latest Surface Pro model, so you get everything you need without any extra cost. This bundle would retail for $929, so getting it for $629 is a steal.

  • PlayStation VR Gran Turismo Sport Bundle for $299.99
    Should You Buy It? Yes We've never seen a cheaper PS VR bundle.

    PlayStation VR is hands-down the most economical way to get into gaming's newest tech. This bundle includes the PS VR headset and camera, plus a copy of Gran Turismo Sport. Though we've seen the headset and camera for as little as $280, the addition of this game makes the bundle a real value. (And if you don't have a PlayStation 4 yet, Best Buy is selling them for the bargain price of $200.)

  • Oculus Rift + Touch VR Bundle for PC for $349.99
    Should You Buy It? Yes This is a price low for the previously pricey Rift.

    The Oculus Rift has taken a serious price tumble over the past year, recently landing on a retail price of $400 for this particular bundle. On sale for $350, this deal matches our prediction and includes six free games to boot. Just remember that the Rift needs a decent Windows PC to run, so be sure that you (or whoever you're buying it for) have a system that meets the minimum requirements.

  • Google Home Mini + $10 Best Buy Gift Card for $29.99
    Should You Buy It? Yes It's a super affordable home assistant.

    Google just released the Home Mini last month, so we weren't expecting to see any discounts. With this offer, Best Buy is only a buck above Target's Black Friday deal! And even without the gift card, this remains a surprising drop for a piece of the latest tech.

    That said, if you don't mind getting a restricted credit, then Walmart might have the better offer: The store will sell the Mini with a $25 Walmart credit, redeemable only through a Google Express purchase, for $29. If you get value out of the credit, then that's like paying $4 instead of $20.

Worst Deals

  • Apple TV 4K 32GB Media Receiver for $179.99
    Should You Buy It? No This is standard retail price.

    We didn't expect to see any discounts on the new Apple TV 4K this holiday season, and so far we haven't. Still, it's annoying to see a non-deal in Best Buy's Black Friday ad.

  • Nintendo Switch 32GB Console for $299.99
    Should You Buy It? No Again, this is just retail price.

    If you've been hunting for a Nintendo Switch and consider finding one at retail price a deal, then this is a deal. Otherwise, it's not a deal. Some newer Switch games — Super Mario Odyssey and The Legend of Zelda: Breath of the Wild — are also offered for their $59.99 retail price. (Though some Switch titles are actually on sale — just be sure you're getting an actual deal before you check out.)

Excited for Black Friday deals? Consider subscribing to the DealNews Select newsletter to get a daily recap of all our best deals; you never know when a Black Friday price will be released! You can also download our app, visit the Black Friday Hub for the latest ads, or check out all our blog articles for more buying advice.

You can also brush up on what's still to come for Best Buy this Black Friday with our guide below.


What to Expect From Best Buy Black Friday Sales in 2017

We know you all get excited about Best Buy on Black Friday. Readers raced to our posting of the Best Buy Black Friday ad last year, giving it more attention than any other deal we posted from the store. And it's no wonder — the electronics giant offered great deals on everything from TVs to T-shirts.

If you're ready to make your Best Buy Black Friday game plan, read on to find out when the sale will start, what deals you can expect, and more.

When Will the Ad Be Released?

Best Buy's ad came out on November 8. You can check out the Best Buy Black Friday ad here.

SEE ALSO: When Do All the Black Friday Ads Come Out in 2017?

Will Best Buy Be Open on Thanksgiving?

Best Buy will open its doors at 5 pm local time on Thanksgiving, and almost all stores will stay open until 1 am local time on Friday. However, most deals will be available online all day, so make sure you check your laptop before you pass on dessert to rush to the store.

When Does Best Buy Open on Black Friday?

Best Buy Black Friday hours actually start at 5 pm local time on Thanksgiving. Stores then close at 1 am on Black Friday, and then re-open again at 8 am that same morning. They'll stay open till 10 pm that night. Note that select doorbusters won't be available until after the store re-opens, and many of these deals will likely be sold in-store only.

When Is the Best Time to Shop?

You'll need to be lined up at least two hours before doors open at 5 pm on Thanksgiving to receive a ticket for select in-store doorbusters. (Tickets are limited to one per person per item.) More doorbusters will be available at 8 am on Friday.

But if you're interested in other items in the circular, your best bet is to shop online starting Wednesday. And if you're a My Best Buy Elite or Elite Plus member, you'll likely get access to many of these deals during an early access event on Monday.

If you're not interested in doorbusters, your best bet is to shop online starting Wednesday.

What Will Be on Sale?

Expect Best Buy to offer deep discounts on pop culture apparel, movies, TVs, laptops, tablets, smartwatches, and more. While the store will offer discounts on appliances, in past years most of these sales haven't been noteworthy. The Black Friday headliners tend to be more "giftable" items.

What Will Be the Big Doorbusters?

You can definitely count on Best Buy to offer several great deals on TVs, including a couple can't-miss doorbusters. You can also expect some great deals on Blu-ray movies, which will continue throughout the weekend and into Cyber Monday. We also expect to see deals on game consoles, such as PlayStation VR.

SEE ALSO: Black Friday Store Guides for the Top Retailers

What You Need to Know

Wherever you decide to shop during Black Friday, you'll need a solid strategy to make sure you don't miss out. Here's everything you need to know to put together your plan for Best Buy's Black Friday sale.

  • When the sale starts: Stores will open on Thanksgiving at 5 pm local time, close at 1 am, and then open again at 8 am on Black Friday.

  • Time limitations: The best in-store doorbusters will not be available until Thursday at 5 pm local time.

  • In-store or online? Check the website early, as most deals will be available online. However, be ready to brave the stores if a doorbuster captures your heart. Last year, many of the best doorbusters were in-store exclusives.

  • When the ad drops: Best Buy's ad is out now. The retailer dropped it on November 8.

  • Best day to shop: If you're trying to get a doorbuster, you need to be in-store on Thanksgiving. Otherwise, start your online browsing on Wednesday.

  • My Best Buy: Best Buy likes to reward its most loyal customers with access to members-only deals during this time. The Black Friday Early Access event is usually held the Monday before Thanksgiving, and is open to My Best Buy Elite and Elite Plus members. (Those who spend over $1,500 a year are eligible for Elite membership.)

Contributing Writer

Originally working in IT, Elizabeth now writes on tech, gaming, and general consumer issues. Her articles have appeared in USA Today, Time, AOL, PriceGrabber, and more. She has been one of DealNews' most regular contributors since 2013, researching everything from vacuums to renters insurance to help consumers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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8 comments
Roadtar
Stand in line for hours for a sharp tv.....NEVER !!!!!
Brook
Best Buy uses this as advertising. All the media in every market will do a story on the people camped out at Best Buy. BTW ,you'll notice that the TV reporters won't ask the people in line. Don't you have a job? Isn't your time worth more than this? What about your family on this holiday, aren't they important to you?

Wait in line for 10+ hours to possibly save $100. That's $10 an hour.
ski522
"This is a limited-quantity, in-store doorbuster." Meaning the first 2 people might get one if lucky, no thanks! Plus screw any store that open up on T-day!
LonnieMcClure
With 3 confirmed sources, it appears getting a Google Home Mini for under $30 shouldn't be difficult.
brianteesdeals
I'll pay the extra $110 (at Walmart) before I stand in those lines at Best Buy.
Lindsay Sakraida (DealNews)
@mwhite67

Definitely! But, within reason. The cheap prices are usually pretty predictable based on trends, but that one bucks everything.
CinciShopper
$180 for a 4K TV is pretty much a gift. I would stand in line for this deal if I didn't already have one. This deal crushes the 55 inch 4k deal that Walmart is offering for $110 more which IMO is still a pretty good deal.
mwhite67
Doesn't everyone always expect cheap TV deals?
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