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What to Expect From Best Buy Black Friday Sales in 2018

Deals will go up online on Thanksgiving morning, but if you want certain doorbusters, you'll need to shop in-store.
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Best Buy Black Friday

The Best Buy Black Friday ad is one of the most popular ads we post every year. With deep discounts on everything from TVs to movies, this electronics retailer is a hub for the best gifts of the season.

Ready to make your Best Buy Black Friday game plan? Read on to see when the ad will drop, the best time to shop, and what deals you can expect.

When Will the Ad Be Released?

Last year, we saw Best Buy's Black Friday ad on November 8, and it arrived on November 10 the previous two years. If this trend continues, we expect at least a preview ad from Best Buy to appear around November 7 in 2018. And if there's an additional ad this year, it should be out about a week before Thanksgiving.

SEE ALSO: When Do the Black Friday Ads Come Out in 2018?

Will Best Buy Be Open on Thanksgiving?

Best Buy gives you time to enjoy your Thanksgiving lunch, opening its doors at 5 pm local time on Turkey Day. Most stores should stay open until 1 am, then reopen at 8 am local time to officially kick off Black Friday. However, many deals will be available online all day on Thanksgiving.

When Does the Sale Start?

Deals will go live on Best Buy's website on Thanksgiving morning, and doors will open for in-store shopping at 5 pm that evening. Online deals should include doorbusters. Keep in mind, though, that some of the better ones could appear in-store only. One of the best deals we saw last year was for a Sharp 50" 4K smart TV for $180 — and you could only snag one if you braved the crowds at your local store.

When Is the Best Time to Shop?

If it's doorbusters you're after, be ready to jump online early on Thanksgiving morning to beat the crowds. New doorbusters should pop up on Friday and Saturday, too. And if you're hoping to get any of the store-only doorbusters, it could pay to shop on Thanksgiving and Black Friday. In those cases, you'll want to be at your local Best Buy on Thanksgiving when doors open at 5 pm, and on Black Friday when they open at 8 am.

Be at your local Best Buy on Thanksgiving when doors open at 5 pm, and on Black Friday when they open at 8 am.

Generally, Thanksgiving and Black Friday should both be good days to shop in-store or online. On Thanksgiving, you can get many of the deals early, while Black Friday could offer more time to take advantage of in-store doorbusters. Also, if you happen to be a My Best Buy Elite or Elite Plus member, you could receive early access to select deals through a special event that Monday.

What Will Be on Sale?

In 2017, the biggest category at Best Buy for Thanksgiving and Black Friday was electronics, which should come as no surprise. Laptops, gaming, and entertainment were all big winners, too. And Best Buy will definitely have deep discounts TVs, tablets, and smartwatches.

If you're in the market for a new appliance, Best Buy will also have deals on those. These tend to be just okay deals, but nothing noteworthy enough to make you upgrade your kitchen or laundry room.

What Will Be the Big Doorbusters?

As always, expect Best Buy to offer its fair share of doorbuster TVs. There's a good chance Best Buy could massively undercut other retailers. Last year, a Sharp 50" 4K smart set for $180 beat our own predictions, as well as other stores' Black Friday offerings. Additionally, look for significant savings on Blu-rays, which could hang around through the weekend and into Cyber Monday.

SEE ALSO: Black Friday Sales Predictions 2018: Inside Info on All the Doorbusters!

Another type of item that should populate the ad's pages is video game consoles. We aren't expecting any new consoles to launch before Black Friday, but there will be plenty of holiday bundles to watch out for, especially from Microsoft's Xbox One line. It could also be a good time to snag a virtual reality set. Last year we saw a PlayStation VR headset at its then-cheapest price, as well as a price low for an Oculus Rift bundle.

What You Should Know Before You Shop

With the retailer splitting its offers between in-store and online, you'll need a solid strategy to make the most of the Best Buy Black Friday sale. Here's everything you need to know.

  • When the sale starts: Best Buy stores will open at 5 pm local time on Thanksgiving, close later that night, and reopen on Black Friday at 8 am.

  • Time limitations: You won't be able to buy the best store-only doorbusters until Thursday at 5 pm local time. Additional doorbusters should be available on Friday and Saturday.

  • In-store or online? Select offers will be available online as early as the Monday before Black Friday for rewards members, and Thanksgiving morning for everyone else. Be ready to fight the crowds for Best Buy doorbusters, though — some will be in-store exclusives.

  • When the ad drops: Expect to see the Best Buy Black Friday ad drop around November 7, but be aware that another one could show up about a week before Thanksgiving.

  • Best day to shop: If you're eyeing the in-store doorbusters, be prepared to shop on Thanksgiving and/or Black Friday when the doors open. Otherwise, start looking online the Monday before Thanksgiving. And definitely check early on Thursday morning for live deals.

  • My Best Buy: During this time, My Best Buy members receive early access to certain deals. The Black Friday Early Access event is usually held the Monday before Thanksgiving for Elite and Elite Plus members. (Those who spend over $1,500 a year are eligible for Elite membership.) All My Best Buy members should get early access that Tuesday.

Readers, what's on your shopping list for Best Buy's Black Friday sale? Let us know in the comments below!


Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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