The 10 Best Products to Sell Online in September 2023

Home improvement and grocery items should be safe bets, and Labor Day brings good promotional opportunities.
Mature man sits in front of tent on camping trip.

September is more than a song by Earth, Wind & Fire — it's also a great time to sell a variety of products and offer Labor Day promotions. So how can Marketplace sellers make the most of this month?

To give you an answer, we examined the shopping trends of DealNews readers from September 2022 and found the items that resonated most during that time. Check out our guide to learn what to sell online in September 2023, plus what you may want to list in October or November instead.

The 10 Best Products to Sell Online in September 2023

Our infographic below shows some of the top products to sell online this September. Take a look, then read about all the popular categories for the month, along with specific items that DealNews readers were drawn to in September 2022.

Five of the best things to sell in September shown in infographic.

Tools and Home Improvement Supplies

Items for around-the-house projects make our "what to sell online" lists practically every month, but the specific products our readers gravitate toward tend to change throughout the year. Some items do have month-to-month staying power, though, and may be smart options if you're hoping to sell tools and home improvement supplies in September. For example, 150' rolls of pink flagging tape, wall adapters with six grounded outlets, and outdoor solar spotlights were popular with DealNews readers in both August 2022 and September of the same year.

SEE ALSO: The 12 Best Products to Sell Online in August 2023

If you're wondering about other items to list this year, consider products like the following, which were all trending among our readers in September 2022:

  • 1.5" bristle paintbrushes
  • 12-ounce cans of black spray paint
  • Fill valves for toilets
  • Adjustable combination wrenches
  • 2-packs of LED garage ceiling lights
  • 28-ounce bottles of grout and tile cleaner
  • Mini box cutters

Clothes, Shoes, and Accessories

For reasons we're not exactly sure of, men's clothing items — and especially basics — have resonated with our readers the past few Septembers. Given this history, we expect they'll hold appeal with our readers again in 2023.

Last year, our readers gravitated toward men's clothes such as athletic T-shirts, 5-packs of crewneck T-shirts, and clearance jackets. Our readers also gravitated toward Polo Ralph Lauren clearance items, with offerings for men, women, and kids.

Shoes and accessories may be good items to list in September, as well. During the month last year, DealNews readers were drawn to shoes by Skechers, Nike, Hoka, and ASICS. On the accessories side, popular products were 3-packs of adjustable nylon belts, Under Armour caps, and watches discounted by up to 60% off.


Like tools and home improvement supplies, electronics is a category that's consistently popular with DealNews readers. But readers also gravitate toward different tech-oriented items from one month to the next. If you're thinking about what to sell in September, consider the following products:

  • 5-packs of 6' iPhone charging cables
  • 3-in-1 USB charging cables
  • 6-outlet power strips with 3' cords
  • Wireless computer mice
  • Apple iPad 10.2" 64GB tablets
  • Lenovo 15.6" touch laptops

Grocery Items

Grocery prices rose 3.6% during the 12 months ending in July 2023, and by 0.3% from June to July, according to the U.S. Bureau of Labor Statistics. Given these increases, it's safe to assume people will still be looking for ways to save on groceries come September. It may be a good month to sell discounted or lower-priced grocery items, but which products will be best to list?

Grocery prices have increased but shoppers may be drawn to deals on items that are good for quick snacks, especially for busy families.

If last September is any indication, trending products could include 12-packs of Red Bull Energy Drink and cans of apricot nectar. Nuts may also resonate. In September 2022, our readers gravitated toward 40-ounce bags of whole almonds and 11-ounce bags of no-shell pistachios in a sea salt and vinegar flavor. Other popular items could range from cans of baked beans, to Chef Boyardee pasta and meatballs, to 24-packs of roast-chicken-flavored ramen noodles and even discounted Halloween candy.

Kitchen and Bathroom Items

The kitchen and primary bath are the rooms home buyers inspect and judge most closely in a house, according to the real estate site Trulia. If you want to help people stock these key spaces, know that several kitchen and bathroom items could be good to list in September.

On the kitchen side, look into 64-ounce coffee storage canisters, roll-up dish drying racks, stainless steel kitchen shears, salad bowls with a 6" diameter, and 12-piece dinnerware sets. They all resonated with DealNews readers last September, and kitchen shears were popular last August, as well. As for bathroom products? Consider bathroom trash cans and machine washable, nonslip bathroom rugs, which our readers were drawn to in September 2022.

Patio Furniture

Want to offload summer-focused inventory? September could be a ripe time to make that happen, and discounts and other promotions during the month could help move these products. Patio furniture is one example of a summery item, and DealNews readers gravitated toward it last September. Among the popular products were hanging curved chaise lounges, outdoor and patio furniture discounted by up to 80% off, and patio furniture and decor priced at up to 56% off.

The Rest of the Best

SEE ALSO: These Are the Best Products to Sell Online Each Month in 2023

Not interested in selling the items we just covered? If you're looking for different products to sell in September, check out these ones, which were also popular with DealNews readers during this month last year.

  • Health-related and household products like 80-count packages of sheer bandages, value packs with 36 toothbrushes, 12-packs of dish towels, 48-packs of AA and AAA batteries, and battery charging packs with batteries included
  • Phones and accessories, such as unlocked cell phones priced at up to 50% off, refurbished iPhone 12 devices, open-box Samsung Galaxy S22 Ultra smartphones, solar phone chargers with LED flashlights, and 3-packs of iPhone 14 Pro Max screen protectors
  • Outdoor and fitness items, including reusable ice blocks, 2-packs of LED camping lanterns, and Bowflex and Schwinn fitness equipment
  • Shaving and grooming products, like rechargeable beard and body razors, electric trimming-and-shaving devices, and self-haircut kits with clippers and guide combs

Don't Forget About Labor Day Sales!

Labor Day arrives on September 4 in 2023, but sales for the holiday often begin in mid-August and last through the day itself. It's an ideal time to offer a discount, coupon, or other promotion on a variety of items. Last year, our readers gravitated toward Labor Day events offering men's outdoor clothing, suits, home improvement items, and tech, among other products.

What NOT to Sell Online in September 2023

Item When to Sell Why?
Scientific and Industrial Supplies October Products like these may bring more luck next month. Look into selling disposable nitrile gloves, 50-packs of KF94 face masks, 6-packs of orange vinyl electrical tape, and all-purpose spray bottles, which were all popular with DealNews readers last October.
Gaming and Toy Items October Light-up LED masks and Sony PlayStation 5 consoles seemed to be a hit with our readers last October; so were Domino-based board games.
Automotive Supplies October Want to sell items in the automotive category? Consider microfiber drying towels, 3-packs of car dent pullers, and touchscreen digital media receivers, which our readers gravitated toward in October 2022.
TVs November TVs seemed to resonate more with our readers in November than they did in September, likely because of Black Friday. Trending items included 55" and 65" 4K smart TVs, plus 8K smart TVs.

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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