5 Amazon Chrome Extensions That Marketplace Sellers Should Use

Let your web browser work for you! These tools can help with competitive, product, and keyword research.
woman shopping online

Are you getting the most you can out of your web browser? If you're an Amazon Marketplace seller who hasn't tried Google Chrome extensions, then probably not! These tools can help you research competitors, keywords, and find new products, among other uses.

Read on to learn about five Amazon Chrome extensions you should consider if you want to up your Amazon Marketplace game.

No time to read? Check out this edition of the DealNews Seller's Guide!

5 Amazon Chrome Extensions for Marketplace Selling

Jungle Scout Extension

Let's start with one of the big product research tools: Jungle Scout's Extension. It works on Amazon search result and product listing pages, and offers a real-time look at products' monthly sales and revenue estimates, sales ranks, prices, review numbers, and other metrics. The tool also gives you an Opportunity Score, which assesses a product or niche's potential by its level of demand and competition. Other features include an FBA profit calculator, historical pricing and sales data, and a keyword cloud that can help you figure out which keywords to put in a listing.

Don't expect to get this tool for free, however. Jungle Scout offers a 14-day money back guarantee, and then you'll pay $19 a month for the extension if billed annually, or $39 per month if billed monthly. (This Basic plan also comes with additional product research functionality.) The Suite and Professional plans have the Chrome extension as well as other Jungle Scout tools, and cost quite a bit more.

The Camelizer

You may be familiar with the Amazon price tracking site CamelCamelCamel, which gives you a look at the price history for millions of Amazon products. If you want that pricing data in browser extension form, check out The Camelizer. This free Chrome and Mozilla Firefox extension lets you see price history charts on Amazon pages.

"This is a great way to view competitor pricing and make quick adjustments to your own pricing if necessary," says Adam Enfroy, founder of AdamEnfroy.com and former head of digital at BigCommerce. "You can also set up price alerts for individual products so that you know when competitor prices are changed right away."


Want another Amazon price tracker for Chrome? Then consider the Keepa Chrome extension. Here are some of the features it offers:

  • Price history charts for Amazon products
  • Info and tracking for international Amazon prices
  • Price drop and Lightning Deal alerts
  • Wishlist import

A free-access option is available, but doesn't offer graphs showing sales rank, the Buy Box, etc. For more data, you'll need to get a Keepa subscription that runs €15 a month — around $16 at the time of publication.

Helium 10

For an all-encompassing type of Amazon Chrome extension, look into the offering from Helium 10. This company makes more than a few Amazon seller tools, and the Chrome extension reflects that. Here's a sampling of what you get:

  • Xray: Get product data like estimated revenue, FBA fees, and the number of images a listing has
  • ASIN Grabber: Helps you with competitive analysis of related ASINs, and with product targeting ads
  • Profitability Calculator: See how much money you could make by putting your costs into the calculator
  • Inventory Levels: Tells you how many units other sellers have left in stock
  • Review Downloader: Export all reviews for a product and analyze them

Just know that if you don't have a Helium 10 account, your free account gives you limited access to the tools. Platinum accounts and above earn you full access, and they start at $97 per month.

Amazon Keyword Tool by SellerApp

If you're racking your brain trying to figure out keywords to put in your product listing, you may benefit from SellerApp's free Amazon Keyword Tool. In fact, Enfroy says this is his favorite Chrome extension for Amazon sellers. You enter a keyword, and the tool pulls hundreds of long-tail keywords, which you can use to optimize Amazon product listings.

"For example, if your target keyword is 'smartphone tripod,' other relevant terms you could add to your listing include 'adapter,' 'attachment,' 'universal,' or 'mount,'" Enfroy says. "Adding these extra keywords into your title and description will increase your visibility when people search for these extra terms."

He adds, "Amazon sellers need an optimized product listing to compete and rank on Amazon, and this keyword tool is a great place to start."

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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