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You've heard of Cyber Monday, but what about Green Monday? The lesser-known online shopping holiday takes place on the second Monday in December, which is December 10 in 2018. (That's today!) It's said to be one of the best sale days of the year and the last day to order items in time for Christmas.
But is any of that true, and does the holiday bring great discounts? Keep reading for everything you need to know about Green Monday.
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Wondering where the name Green Monday came from? Here's your answer: eBay.
The e-commerce giant invented the term back in 2007 to mark one of busiest shopping days of the holiday season. That means Green Monday's 11th anniversary is this year.
"Maybe shoppers are logging-on after the weekend, maybe it's procrastination, maybe it's waiting for that holiday bonus, or maybe it's simply waiting patiently for great last-minute deals — no matter the reason, Green Monday continues to be a big online shopping day," eBay Americas Chief Operating Officer Jay Hanson told DealNews.
According to Comscore, Green Monday was the fifth heaviest online shopping day of the 2016 holiday season, ranking behind just these four: Cyber Monday; the day after Cyber Monday; Black Friday; and Friday, December 9. Green Monday online desktop spending increased 15% year over year in 2016 to $1.62 billion, the media measurement firm said.
We're not sure how this rumor got started, but some seem to think Green Monday is the last day you can order online with a guarantee that you'll receive the items by Christmas. That rumor is false.
Loads of retailers offer expedited shipping — often for free — long after Green Monday. Hundreds of retailers even participate in another promotional holiday called Free Shipping Day, which takes place on Friday, December 14, this year. As its name suggests, the day is all about free shipping with no minimum purchase and guaranteed delivery by Christmas Eve.
"Shoppers seem to have a sense of urgency to start checking off their gift lists around this time of the year," eBay's Hanson said in an email. "But, there's definitely still time to shop after Green Monday."
Our investigation reveals that Green Monday is likely to be the last online shopping day before Christmas where you'll be able to snag significant Black Friday- or Cyber Monday-like savings from many retailers.
SEE ALSO: The Ultimate Buying Guide
"While the term Green Monday has never really caught on with consumers, the second Monday in December signals major retailers' last big push to offer holiday shoppers savings on gifts," online shopping expert Brent Shelton of Black Friday deals site BFAds.net told DealNews.
Without a doubt, Green Monday is aimed at last-minute deal hunters.
Though eBay coined the phrase, a number of other big retailers have jumped on the Green Monday bandwagon. Target, Kohl's, Walmart, Amazon, Overstock.com, and Best Buy have all run promotions on Green Monday in the past.
Shelton said that in 2016, retailers offered some of their best deals of the year on Green Monday. Target, for instance, offered $10 off $50 purchases and $25 off orders of $100; Kohl's offered 30% off plus free gift cards and free shipping; and Best Buy knocked $50 off video game consoles.
Walmart celebrated Green Monday 2016 with a 25-page circular full of deals on everything from TVs and game consoles to laptops, headphones, and kitchen appliances. The megaretailer offered the then-new Apple TV for less than $100 ($49.99 off) and a 60" Samsung Smart TV for $577.99 ($1,122 off).
eBay, meanwhile, has marked the occasion in years past with new deals every hour.
Green Monday sales often include free shipping and can match — or even beat out — deals we see during Black Friday and Cyber Monday. On the downside, Green Monday discounts can be "much more selective, have limited inventory, short pricing cycles, and [be] harder to find," Shelton said. So, it's not a bad idea to spend time planning your Green Monday purchases, and checking out deal sites (like DealNews!) that aggregate and call out the best sales.
"Items like toys, video games, and electronic gadgets can see their best prices of the season, so those that held off from spending during Thanksgiving weekend can get rewarded for their patience if they have intel on where to shop," Shelton said.
If you still have names left on your holiday shopping list, it's definitely worth checking out the sales on Green Monday. In 2017, eBay featured discounts on select apparel, toys, tools, and other items on December 11. eBay added deals throughout the day and offered free shipping, as well. Look for similar types of offers today for Green Monday 2018.
Other places to check for sales this year include Target, Newegg, and Cabela's. In 2017, you could get $20 off every $100 spent at Target, discounted electronics and toys at Newegg, and up to 70% off select items at Cabela's. So, if you need to do last-minute shopping, you can expect to score lots of deals.
Readers, do you plan to shop on Green Monday this year? What are the best Green Monday deals you've found in the past? Let us know in the comments below!