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From Beer Ads to Beer Runs, a Look at This Year's Super Bowl Costs

Football is big, big business these days, and Super Bowl Sunday specifically will generate eye-popping revenue, ad sales, chicken wing guzzling, and commerce of all kinds. In fact, we spend $55 million on food alone, and it's the biggest non-holiday eating day of the year. Inside, we recount some fascinating numbers about just what the Super Bowl costs us.

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