2020 Black Friday Cell Phone Deals & Sales

Here's Everything We Know About 2020 Black Friday Cell Phone Deals so Far

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Every major smartphone manufacturer has its own release schedule, and these dates are often scattered throughout a calendar year. But Black Friday brings the cell phone deals together, and is the best time to shop unlocked phones from Apple, Samsung, and Google, as well as others.

Check out our guide to Black Friday cell phone deals to learn what offers we'll very likely see, as well as the ones you shouldn't expect under the best circumstances.

Click here to see our latest Black Friday cell phone deals.

The Apple iPhone SE Could Fall to $120

Shop for iPhones the week of Black Friday. That's when we expect about 65% of the iPhone deals to be Staff Picks, which are offers we consider the "best of the best." Prices could be as low as $120 for newer models like the iPhone SE 2020, or from $550 for the iPhone 11. The iPhone 12, meanwhile, will have modest discounts or be listed at full price and bundled with gift cards.

Get Up to $200 Off the Google Pixel 5

The unlocked Google Pixel 3a and Pixel 4 phones have both been discontinued, but we could still see deals on them as retailers try to clear out inventory. Also look for the unlocked Google Pixel 4a to be as low as $250 for Black Friday cell phone deals, while we could see Pixel 5 models discounted by up to $200.

Score Earbuds With the Samsung Galaxy Note20

Don't expect discounts on the unlocked Galaxy Z Fold2 handset. The Galaxy S20 line could see modest discounts, but be aware that the best ones will have requirements like monthly contracts. Samsung also has the Galaxy Note20 line, which could be bundled with Galaxy Buds, as well as hundreds off when you trade in an eligible device.

Motorola Razr Deals Could Come With a Catch

Motorola's Razr phone starts at $999.99 and is only available for Verizon, so any Black Friday cell phone deals are unlikely — any discounts offered will likely require a trade-in or contract. The latest Moto G phones could drop to $149.

Scroll down to learn more about the Black Friday iPhone and Android phone deals we expect in 2020. We also give you helpful tips for buying smartphones this time of year.

Check out our full Black Friday cell phones preview.

Apple iPhone SE 64GB Smartphone (2020) for Verizon
Store: Verizon
Shipping: Free shipping

Other major carriers charge at least $5 per month and you'd pay $399 to buy the phone outright. This offer requires device payment plan, new line, and qualifying plan. The activation normally costs $40, but is currently discounted to $20. It's available in several colors.

Browse All Black Friday Cell Phone Deals

4 Tips for Getting the Best Black Friday Cell Phone Deals

1. Check Out the Ads ASAP

Know what your favorite retailers will be offering by taking a peek at their ads as soon as they come out. Don't rely on just one store either — while many will have similar offers, that's not always the case. If you don't see what you want at one store, be sure to check others you wouldn't mind shopping.

2. Read the Fine Print

Before deciding what phone offer you'll be racing to add to your cart on Black Friday, be sure to read the fine print. A price that seems excellent upfront could require a 24-month contract or more, and tie you to a carrier you might not be a fan of. The good news is that the major carriers will often have similar — or the same — offers for Black Friday. So even if you don't want to sign up with Verizon, for example, you could still find great Black Friday cell phone deals through AT&T or T-Mobile.

3. Do Your Research Ahead of Time

Know what kind of phone you want to buy so that you can cut through the deal noise for Black Friday. You don't want to be distracted by the latest Samsung, for instance, if you're leaning toward a new iPhone. Go through the specs of the latest phones — or previous-generation models, if that's what you prefer — and figure out which ones best meet your needs. Then you'll know exactly what kind of phone to look for, including features, size, and storage.

4. Look Out for Gift Cards

Many special offers for Black Friday smartphones will include hefty gift cards to make the price more appealing. The caveat is that the gift card will be for whatever store you're shopping at. For instance, you might see the latest Samsung Galaxy smartphone bundled with a $400 gift card at Target, while Walmart could offer a different version of the phone with a lesser gift card. Before you buy, make sure you'll use any perks that are bundled with these offers, especially if that's what makes them so enticing.

Apple Black Friday iPhone Deals Preview

The iPhone 11 Will Be Bundled With Hefty Gift Cards

Apple hasn't released — or even announced — the iPhone 12 yet, but we're expecting the iPhone 11 to see a permanent price drop when the new handset arrives. In fact, we foresee the iPhone 11 dropping as low as $550 during the Black Friday season.

Additionally, we could see the iPhone 11 bundled with hefty gift cards. Last year, we saw the previous-generation iPhone XS line come with a $400 or $450 gift card at Walmart. And the iPhone 11, which was a new release then, came with gift cards valued at $300.

This year, we expect the iPhone 11 models to be bundled with gift cards worth between $400 and $450.

The iPhone SE Could Drop to $120

Apple released a new version of its budget iPhone SE smartphone in April, and we've already seen notable discounts. With a starting price of $399, it might not seem like there's much room for the price to drop, but earlier this year, the phone's price fell to $120 and even free with eligible offers. However, those offers included factors like trade-ins and contracts, or activating a new line. So don't expect to buy the iPhone SE this cheaply without a catch.

iPhone 12 Models Will Have Modest Discounts

We don't know much about the iPhone 12 yet, except that there's a chance the lowest-tier model could have a higher starting price than the iPhone 11 did. While it seems likely that prices will start at $649, at least one analyst thinks the iPhone 12 could start at $749. If Apple goes that route, that means the phone will be $50 more expensive than the entry-level price of the iPhone 11.

Either way, we're expecting modest discounts — if there are any — for the iPhone 12. It could be part of a "buy one, get one $1,000 off" deal, or an offer for up to $1,000 off certain models. However, expect deals like these to require monthly contracts, buying a particular plan, rebates, and the like. If that all sounds complicated, there's always gift cards. Watch for the iPhone 12 lineup to come with gift cards worth up to $300 at stores like Walmart.

Black Friday Android Cell Phone Deals Preview

The Google Pixel 4a Could Hit a Low of $250

We're expecting the newly released unlocked Google Pixel 4a to drop as low as $250 for Black Friday. Last year, the Pixel 3a hit that exact low. However, note that the Pixel 3a was released in May 2019; the Pixel 4a came out in August of this year. So it hasn't been on shelves very long. Because it's already a budget-friendly phone (relatively speaking), with a starting price of $349, it might not get much of a discount — or any — on Black Friday.

Save Up to $200 on the Google Pixel 5

Google hasn't officially released the unlocked Pixel 5 yet, but plenty of rumors are circulating about what we can expect, from colors to specs. It's rumored that the phone will be priced less than the unlocked Pixel 4, which started at $799. If that happens, we could see a smaller discount for Black Friday.

At this time, though, we're expecting the Pixel 5 to follow similar trends to the Pixel 4. The Pixel 4 was announced on October 15, 2019, and officially released on October 24. This year, we're expecting the Pixel 5 announcement at Google's big event on September 30.

What does this mean in terms of pricing? Well, we saw the Pixel 4 hit discounts of up to $200 during Black Friday last year. With the Pixel 5 possibly coming out earlier this year, there's no reason to think we won't see the same discounts for it when the next Black Friday rolls around.

Don't Expect Discounts on the Samsung Galaxy Z Fold2

After the troublesome release of the unlocked Samsung Galaxy Fold in 2019, the company rebranded. The unlocked Samsung Galaxy Z Fold2 has a starting price of $1,199.99, assuming you have an eligible device to trade in. Without trade-ins, the starting price is $1,999.99. We didn't see any deals on the original Galaxy Fold, and we certainly don't expect to see any real savings for Black Friday on the Galaxy Z Fold2. However, if we do, odds are they'll be similar to the trade-in offers Samsung has already had.

The Samsung Galaxy S20 Could Go Below $500

We've already seen the Galaxy S20 cost below $500 this year, or be eligible for BOGO free deals. And snagging it at that price seems like a no-brainer if you're interested in the phone. However, the deals have always come with a catch, such as a trade-in requirement. One offer took $200 off in credits over the course of two years, but it was for Verizon. The carrier also hosted a BOGO free promotion for the Galaxy S20 Ultra 5G, and required monthly installments and/or an Unlimited plan.

Basically, if want to save on the latest Samsung Galaxy models, you'll probably have to jump through hoops.

The Samsung Galaxy Note20 Could Come With Free Earbuds

Last year, Black Friday offers for both the Samsung Galaxy Note10 and Note10+ included a free pair of Galaxy Buds. Additionally, shoppers could score up to $550 off with an eligible trade-in. We're expecting similar deals on the Note20 and Note20+ this Black Friday.

We've already seen BOGO offers for the Note20, where users could buy one and get a second one free, along with a $100 Samsung gift card. Unfortunately, those were for preorders only, so we likely won't see that exact deal return — but a similar one could pop up.

Don't Expect Massive Savings on the Motorola Razr

The folding smartphone version of the Razr arrived recently, and it's a Verizon exclusive. You'll have to rely on the major carrier if you want a discount on this updated piece of nostalgia. With a starting price of $999.99, it's not as expensive as other folding smartphones, but it still comes at a premium.

If Black Friday brings any deals on this pricey updated classic, odds are they'll require a trade-in and a monthly contract of at least 24 months. This is the kind of promotion Verizon seems to offer on the most popular phones. If any deal pops up on the Razr for Black Friday, it's likely to be along these lines.

Spend $149 to Get a New Moto G Phone

The Motorola G lineup is extensive. We've seen a few different models released this year, and some of those models have already hit low prices. Google Fi offered Moto G phones for as little as $149 earlier this year, and we've also seen the G Power go for as little as $230 unlocked, or free through a Verizon offer.

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