Maybe marketplace diversification has been your goal for a while now. Or perhaps the recent Fulfillment by Amazon limitations have made you think twice about where to list your products. Either way, you have options if you want your listings to appear on marketplaces besides Amazon's.
An alternative that may immediately come to mind is eBay — the second biggest U.S. marketplace by total value of goods sold, according to Digital Commerce 360. If you want to sell items on both Amazon and eBay, or move your listings solely to "ElectronicBay.com," read on to learn about the best ways to do so.
No time to read? Check out this edition of the DealNews Seller's Guide!
How to Move Listings From Amazon to eBay
Use an Amazon-to-eBay Lister
The easiest move may be to use software that manages listings on both eBay and the Amazon Marketplaces from one central location. Our article on multi-channel listing tools features several applicable programs, including inkFrog, Sellbrite, and SellerActive. Two companies that don't appear in the article, but that specialize in helping sellers list their products on Amazon and eBay, are JoeLister and CrazyLister.
While third-party software can simplify the process of listing products on both Amazon and eBay, you'll want to keep a few things in mind before you commit:
Does it meet your listing requirements? For example, if your product listing on Amazon features several different colors and/or sizes, you'll want to make sure the listing software can handle these product variations.
What integrations does the software have? If you're only going to sell on Amazon and eBay, you might not need software with lots of channel integrations. But if you're planning to diversity further and put listings on the Walmart Marketplace, Newegg Marketplace, etc., make sure the tool integrates with the channels you're going to sell on.
What are the other features and services available? Multi-channel software often covers more than listings. Companies may offer inventory management, repricing, shipping tools, and marketing services, among others. Think about the options you'd use and want to pay for, as well as the ones you'd find unnecessary.
How much does it cost? Listing software pricing runs the gamut from very affordable to eye-wateringly expensive. Even the pricing within one company can be highly variable. With JoeLister, for instance, you'll pay $25 to $29 a month for a Basic plan that gives you 100 live listings. But you'll pay $349 to $499 a month for an Enterprise plan that offers unlimited listings.
Take the Manual Route
Say you want to stop selling on the Amazon Marketplace and only list your products on eBay. Or you just want to test out eBay selling. Or, heck, maybe you just don't want to pay for an Amazon-to-eBay lister. If you're nodding your head to any of those statements right now, then you may want to look into moving your listings manually.
Time is the obvious downside here. Depending on how many products you have listed on the Amazon Marketplace, you could be in for a tedious, time-consuming process that's full of copying and pasting. That's why the manual option could be better for smaller businesses, or those with fewer listings. Plus, you'll have to work within eBay's selling limits.
Without inventory management tools, you'll also have to pay close attention to inventory if you're selling on both marketplaces — you don't want to unknowingly run out of stock because you didn't check the sales numbers for each marketplace. Abiding by Amazon and eBay's selling and listing policies, and keeping listings in compliance, is obviously important, too.
If you decide to move listings and not use third-party software, know that eBay does have tools that can ease the process. The following ones could be especially useful:
- eBay File Exchange
- Selling templates
- eBay Seller Hub
- Selling Manager and Selling Manager Pro
- Merchant Integration Platform
Make sure you read up on these listing tools before deciding whether to use one. Pay attention to price, availability, the inventory volume they can handle, and the technical difficulty required. For example, while Seller Hub and File Exchange are free to use, Selling Manager Pro costs $15.99 a month for certain subscribers. And Seller Hub is only available to U.S. sellers right now.