Are You Ready for Black Friday 2019? Here's Everything You Need to Know!

From store hours to shopping strategies, there's a lot to learn before Black Friday rolls around. Our guides will help you prepare to shop.
Updated
woman mobile shopping late
Black Friday is known as the biggest shopping day of the year — and with good reason! In the short span of time from Thanksgiving to Cyber Monday, we often see the year's best prices on a number of products. And while there's concern about how tariffs will affect Black Friday 2019, the National Retail Federation reports that "holiday shoppers plan to spend 4% more" than they did in 2018.

We've put together everything you'll need to know to get Black Friday deals in 2019. Check out all our guides about where and when to shop, what kinds of Black Friday sales to expect, and what to avoid.

Black Friday shopping bags

Our Guides to the Top Black Friday Stores

With so many stores participating in Black Friday, it can be difficult to know where to shop. Fortunately, we've highlighted what you can expect from the biggest retailers during the biggest shopping season.

Check out our Black Friday guides on Amazon, Best Buy, GameStop, Target, and Walmart. We've covered when to expect the Black Friday ads, when the sales should start, and what kinds of deals you can count on.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2019!

people shopping mobile

Black Friday Sneak Preview 2019

Almost every type of item will be on sale for Black Friday, so how will you know what makes a good deal? We took a deep dive into our archives to discover what kinds of deals we listed for Black Friday last year, as well as the best offers we've seen in 2019.

Check out all our sneak previews to see what the hottest buys will be, like TVs, electronics, laptops, phones, and clothing.


Some retailers don't open at all on Thanksgiving, and offer their sales online-only that day.


store open sign

Thanksgiving & Black Friday Store Hours 2019

Some retailers open on Thanksgiving afternoon, while others wait until the evening. Still other stores don't open at all, and offer their sales online-only that day.

If you're planning to shop in-store, it's important to know when doors will open, so you can prepare. Whether you want to line up early or wait for crowds to disperse, being aware of holiday hours can help you shop smarter. Check out all the confirmed Black Friday store hours here.


Should You Shop in Stores on Black Friday?

Online and mobile Black Friday sales have really come into their own in the past couple years. These days, Black Friday shoppers are relying on smartphones to supplement their in-store experiences. That means they can take advantage of conveniences like price comparison, mobile coupons, and in-store pickup.

Black Friday tablet

When Do the Ads for the Black Friday Deals Come Out?

Checking the ads is one of the most important things you can do when planning your Black Friday shopping. While some ads roll out as early as October, others don't show up until mid-November.

See when we expect the biggest ads to come out.


Thanksgiving will likely have the most Black Friday deals, but your best day to shop will depend on what you're looking for.


BF

Thanksgiving vs. Black Friday vs. Cyber Monday

While we expect to see the most deals overall on Thanksgiving, that doesn't mean every item you want will be available that day. Additionally, we expect Turkey Day and Cyber Monday to have a similar amount of Staff Pick deals — those we consider to be the "best of the best."

We've broken down the best shopping days for the major categories. But remember that these aren't hard-and-fast rules — you could see a winning deal in any product category across the long weekend.


When Is the Best Day to Shop for Black Friday Deals?

The short answer is that Thanksgiving will likely have the most deals. However, the best day to shop will depend on the items you're looking for. If you're looking for beauty products, speakers, or toys, then Cyber Monday is actually your best bet.

PlayStation controller and console

9 Things NOT to Buy on Black Friday

One misleading Black Friday theory is that everything you see on sale will be a good deal. But that's not true — some items are just better buys at other times of the year. One example: You'll see holiday decorations on sale around Black Friday, but if you wait just a month, you'll see better deals.

For more information on why to wait, and what else to avoid on Black Friday, check out our guide on what not to buy that day.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2019!

man shopping online

Top 6 Stores for the Best Online Black Friday Deals in 2019

Those that prefer to shop online on Black Friday get almost unlimited choices. However, with every retailer hosting their own event, how do you know which ones to devote your time to?

We combed through our archives to discover just that. If you're set on not leaving the house on Black Friday, consider these six stores to be your best bets for shopping online.


How to Craft a Black Friday Game Plan

There's a ton of areas to consider when crafting your plan for Black Friday shopping. Not only do you need to think about store ads, but also bonus perks, freebies, quantities of deals, and whether offers are in-store only.

guy inspecting products

Your Black Friday Strategy Guide: 17 Ways to Prepare Like a Pro

Savvy Black Friday shoppers know there's more to grabbing the best deals than just battling the crowds on the big day. Plenty of parameters must be considered, including budgets, pre-Black Friday prices, and whether in-store shopping is necessary.

We have 17 strategies to help you shop like a pro, with some tips you might not have considered. For instance, maybe don't wear red to Target, or blue to Best Buy.


Price matching policies are popular, though they're often suspended during Black Friday.


woman checking shoe price

Is Black Friday Worth It? 10 Ways You're Doing Black Friday Wrong

If you think Black Friday is overrated, you should reconsider. From skipping Black Friday entirely to not planning your shopping excursions properly, you should make sure you're not guilty of doing these 10 things.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2019!

people lined up outside store

How to Get Black Friday Doorbusters in 2019

Doorbusters will be in high demand, so it's best to make a plan to ensure you're able to grab what you want. It'll vary from store to store, which is just another reason to check out the Black Friday ads ahead of time.

Remember that certain retailers won't restrict their doorbusters to in-store only. So even if the doors won't open until Thursday evening, you might be able to grab that doorbuster online much earlier in the day.


Even if a store doesn't open until Thanksgiving evening, you might be able to grab their doorbusters online much earlier in the day.


studying product tag

Your Black Friday Price Match Guide for 2019

Price matching and adjustments are a handy way to score a lower price without having to go to another store. Unfortunately, while these policies are popular, they're often suspended during Black Friday.

Not all stores will pause their price matching during this time, though. Some retailers don't say one way or another whether they'll price match during Black Friday. When in doubt, ask. But first, check out our guide in case we've already covered the stores you're curious about.


Black Friday Price Match Policies for 2019

Store Does It Price Match Black Friday Ads? Matches Online Prices Time Limit
Amazon No No, Amazon doesn't officially match prices at all Not applicable
Bass Pro Shops No Yes At the time of purchase, or within 30 days of purchase
Bed Bath & Beyond No Yes, though some conditions apply At the time of purchase, or within 14 days of purchase
Best Buy No Yes, for local and other select retailers (like Amazon, Crutchfield, Dell, HP, and TigerDirect) At the time of purchase, or within the return and exchange period
Cabela's Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
Dick's Sporting Goods Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase, or within 14 days of purchase
eBay No Yes, for select retailers Within 48 hours of purchase
Home Depot Yes (Terms don't indicate Black Friday is exempt) Yes At the time of purchase
JCPenney Yes Yes Within 14 days of purchase
Kohl's No Yes, for select retailers At the time of purchase, or within 14 days of purchase
Lowe's Yes (Terms don't indicate Black Friday is exempt) Yes At the time of purchase, or within 30 days of purchase
Michaels Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase, or within seven days of purchase
Newegg No Yes, on items with the Price Match Guarantee badge Within 14 calendar days of purchase
Petco Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
PetSmart Possibly (Terms indicate "special events," which could include Black Friday) Yes, for select retailers At the time of purchase
Staples No Yes, for select retailers At the time of purchase, or within 14 days of purchase
Target No Yes, for select competitors At the time of purchase, or within 14 days after purchase
Walmart No Yes, for select competitors At the time of purchase


tariffs stamp over Capitol

How Will China Tariffs Affect Black Friday 2019?

The U.S.-China trade war has been going on since 2018, and now the biggest shopping season is upon us. Many shoppers are wondering just how these tariffs will affect prices on Black Friday.

With any luck, stores will spread the tariff costs around to keep any one product from becoming too expensive for shoppers. But even if they don't, there should be at least some stock that was shipped before the tariffs were enacted. Read more about how China tariffs will affect Black Friday.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2019!

Black Friday shopping on laptop

The 30 Best Black Friday Ads (So Far)

Sorting through ads to find the top Black Friday sales can be overwhelming, even for savvy shoppers who know how the holiday works. So we've rounded up the 30 best Black Friday ads to help you streamline your shopping list. See our picks among TVs, laptops, smartphones, and more, including these offers:

  • Element 65" Roku 4K UHD HDR Smart TV for $280 at Target

  • Samsung Intel Atom x5 11.6" Chromebook for $89 at Best Buy

  • Apple iPhone XS + $450 gift card with activation at Walmart


Some Black Friday freebies only apply to the first 100 or so customers, so try to be in line before others arrive.


Free sign in shopping cart

See All the Best Freebies for Black Friday 2019!

If you're one of the first shoppers through the doors on Thanksgiving or Black Friday, you could score freebies that make the deals even better. Some freebies only apply to the first 100 or so customers, so you'll need to be in line before others arrive to ensure you can grab these items.

We've put together a list of the freebies retailers are offering on Thanksgiving and Black Friday 2019. Learn where to snag gift cards, totes, toys, and other items.


What to Know About Black Friday Gift Card Deals

You can score bonus cards and coupons when shopping gift cards this season. Just be sure to read the fine print with these "buy one, get one" gift card deals. The extra perks are great, but you can often only redeem them during a certain period of time, and it tends to be within the first few months of the new year.

restaurant gift cards

Here Are All the Best Black Friday Gift Card Deals for 2019

If you have no clue what to buy a recipient, gift cards are a solid pick. Even better, many stores and restaurants will sweeten the deal. So while you're shopping for friends and family, you can treat yourself with bonus gift cards, freebies, and coupons. Check out our list of Black Friday gift card deals, featuring offers like these:

  • Fogo de Chao: Buy $400 in gift cards, receive a $100 bonus card

  • Marcus Theatres: Buy a $25 gift card, receive $5 Snack Cash

  • Panera Bread: Buy $50 in gift cards, receive a $10 bonus card


MAKE YOUR PLAN: Check out the best Black Friday deals in 2019!

family in mall

Mall Black Friday Hours for 2019

If you're planning to hit up your local mall around Black Friday, expect to have a lot of company. In fact, 80% of U.S. adults plan to visit a mall or shopping center over Thanksgiving weekend, according to a recent survey from the International Council of Shopping Centers.

A trip to the mall on Black Friday may not be as convenient as online shopping, but it could give you quality time with loved ones — plus bargains, to boot. We look at when 10 of the biggest U.S. malls open for Black Friday, and what you can expect from them this year.

Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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