Are You Ready to Get the Best Black Friday Deals Online in 2020? Here's Everything You Need to Know!

From the top stores to shopping strategies, there's a lot to learn before Black Friday rolls around. Our guides will help you prepare to shop.
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Black Friday is known as the biggest shopping day of the year — and with good reason! In the short span of time from Thanksgiving to Cyber Monday, we often see the year's best prices on a number of products. And while there's no doubt that COVID-19 will affect Black Friday 2020, the National Retail Federation reports that "consumer spending on gifts is on par with last year."

We've put together everything you'll need to know to get the best Black Friday online deals in 2020. Check out all our guides about where and when to shop, what kinds of Black Friday sales to expect, and what to avoid.


Black Friday shopping bag

Our Guides to the Best Black Friday Stores

With so many stores participating in Black Friday, it can be difficult to know where to shop. Fortunately, we've highlighted what you can expect from the biggest retailers during the biggest shopping season.

Check out our Black Friday guides on Amazon, Best Buy, eBay, Target, and Walmart. We've covered when the sales should start, when's the best time to shop, and what kinds of deals you can get.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2020!

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Black Friday Previews 2020

Almost every type of item will be on sale for Black Friday, so how will you know what makes a good deal? We took a deep dive into our archives to discover what kinds of deals we listed for Black Friday last year, as well as the best offers we've seen in 2020.

Check out all our sneak previews to see what the hottest buys will be, like TVs, electronics, laptops, phones, and clothing.


Some retailers don't open at all on Thanksgiving, and offer their sales online-only that day.


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Thanksgiving & Black Friday Store Hours 2020

Some retailers open on Thanksgiving morning, while others wait until later in the day. Still other stores don't open at all, and offer their sales online-only that day. And more retailers are going with the latter option this year.

If you're planning to shop in-store, it's important to know when doors will open, so you can prepare. Whether you want to line up early or wait for crowds to disperse, being aware of holiday hours can help you shop smarter. It's also important this year to be aware of other kinds of restrictions that may be in place due to the pandemic. Check out all the confirmed Black Friday store hours here.


Should You Shop in Stores on Black Friday?

Online and mobile Black Friday sales have really come into their own in the past few years. These days, Black Friday shoppers are relying on smartphones to supplement their in-store experiences. That means they can take advantage of conveniences like price comparison, mobile coupons, and in-store pickup.

Black Friday tablet

When Do Black Friday Ads Come Out?

Checking the ads is one of the most important things you can do when planning your Black Friday shopping. While some ads roll out as early as October, others don't show up until mid-November. However, this year we're seeing ads released in stages because of changes to the traditional Black Friday sale model.

See when we expect the biggest ads to come out.


Thanksgiving will likely have the most Black Friday deals, but your best day to shop will depend on what you're looking for.


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Best Black Friday vs. Cyber Monday vs. Thanksgiving Deals

While we expect to see the most deals overall on Thanksgiving, that doesn't mean every item you want will be available that day. Additionally, we expect Turkey Day and Cyber Monday to have a similar amount of Staff Pick deals — those we consider to be the "best of the best."

We've broken down the best shopping days for the major categories. But remember that these aren't hard-and-fast rules — you could see a winning deal in any product category across the long weekend.


When Is the Best Day to Shop for Black Friday Deals?

The short answer is that Thanksgiving will likely have the most deals. However, the best day to shop will depend on the items you're looking for. If you're looking for speakers, laptops, or clothing, then Cyber Monday is actually your best bet.

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8 Things NOT to Buy on Black Friday

One misleading Black Friday theory is that everything you see on sale will be a good deal. But that's not true — some items are just better buys at other times of the year. One example: You'll see holiday decorations on sale around Black Friday, but if you wait just a month, you'll see better deals.

For more information on why to wait, and what else to avoid on Black Friday, check out our guide on what not to buy that day.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2020!

man shopping online

Top 6 Stores for the Best Online Black Friday Deals in 2020

Those that prefer to shop online on Black Friday get almost unlimited choices. However, with every retailer hosting their own event, how do you know which ones to devote your time to?

We combed through our archives to discover just that. If you're set on not leaving the house on Black Friday, consider these six stores to be your strongest bets for for snagging the best Black Friday deals online.


How to Craft a Black Friday Game Plan

There's a ton of areas to consider when crafting your plan for Black Friday shopping. Not only do you need to think about store ads, but also bonus perks, quantities of deals, and whether offers are in-store only.

shopping online in bed

Your Black Friday Strategy Guide: 15 Ways to Prepare Like a Pro

With 2020 being such a weird and unpredictable year, it's especially important to lock down your Black Friday strategy early. Plenty of parameters must be considered, including budgets, pre-Black Friday prices, and whether in-store shopping is necessary. (Spoiler: It's not, especially in 2020.)

We have 15 strategies to help you shop like a pro, with some tips you might not have considered. For instance, opt for curbside pickup this year if you can.


Price matching policies are popular, though they're often suspended during Black Friday.


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Is Black Friday Worth It? 10 Ways You're Doing Black Friday Wrong

If you think Black Friday is overrated, you should reconsider. From skipping Black Friday entirely to not planning your shopping excursions properly, you should make sure you're not guilty of doing these 10 things.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2020!

Black Friday card

How to Get Black Friday Doorbusters in 2020

Doorbusters will be in high demand this year, just like any other. However, odds are we won't see the same level of in-store-only doorbusters we're used to seeing. Still, it's best to make a plan to ensure you're able to grab what you want. It'll vary from store to store, which is just another reason to check out the Black Friday ads ahead of time.

Remember that many retailers won't restrict their doorbusters to in-store only. So even if the doors won't open until Friday morning, you might be able to grab that doorbuster online much earlier.


Even if a store doesn't open until Black Friday morning, you might be able to grab their doorbusters online much earlier.


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Your Black Friday Price Match Guide for 2020

Price matching and adjustments are a handy way to score a lower price without having to go to another store. Unfortunately, while these policies are popular, they're often suspended during Black Friday.

Not all stores will pause their price matching during this time, though. Some retailers don't say one way or another whether they'll price match during Black Friday. When in doubt, ask. But first, check out our price match guide in case we've already covered the stores you're curious about.


Black Friday Price Match Policies for 2020

Store Does It Price Match Black Friday Ads? Matches Online Prices Time Limit
Amazon No No, Amazon doesn't officially match prices at all Not applicable
Bass Pro Shops Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
Bed Bath & Beyond No Yes, though some conditions apply At the time of purchase, or within 14 days of purchase
Best Buy No Yes, for local and other select retailers (like Amazon, Crutchfield, Dell, HP, and TigerDirect) At the time of purchase, or get a price adjustment within the return and exchange period
Cabela's Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
Dick's Sporting Goods Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase, or within 14 days of purchase
eBay No Yes, for select retailers Within 48 hours of purchase
Home Depot No Yes At the time of purchase
JCPenney Yes Yes Within 14 days of purchase
Kohl's No Yes, for select retailers At the time of purchase, or get a price adjustment within 14 days of purchase
Lowe's Yes (Terms don't indicate Black Friday is exempt) Yes At the time of purchase, or within 30 days of purchase
Michaels Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase, or within seven days of purchase
Newegg Yes (Restrictions apply) Yes, on items with the Price Match Guarantee badge Within 14 calendar days of purchase
Petco Yes (Terms don't indicate Black Friday is exempt) Yes, for select retailers At the time of purchase
PetSmart Possibly (Terms indicate "special events," which could include Black Friday) Yes, for select retailers At the time of purchase
Staples No Yes, for select retailers At the time of purchase, or get a price adjustment within 14 days of purchase
Target Yes (Restrictions apply) Yes, for select competitors At the time of purchase or within 14 days after purchase, or get a price adjustment before December 25
Walmart No Yes, for select competitors At the time of purchase


Person wearing mask and shopping

How Will COVID-19 Affect Black Friday 2020?

The coronavirus pandemic has affected everything in our daily lives in 2020. From full-on lockdowns to wearing masks in public and working from home, odds are we've all felt the effects of it in one way or another. But how will those changes affect Black Friday?

Black Friday 2020 is shaping up to be a very different game than what we've seen before. For one thing, we can expect fewer in-store-only deals — and different kinds for those we do see — as well as longer-lived offers in general. Read more about how COVID-19 will affect Black Friday.


MAKE YOUR PLAN: Check out the best Black Friday deals in 2020!

gift cards

Your Guide to Black Friday Gift Card Deals in 2020

Gift cards can be awesome presents at any time, but they're super appealing when they come with bonus perks. The best gift card deals for Black Friday offer bonus gift cards, coupons, and freebies to sweeten the deal.

These gift card deals are now popping up, too! Check out our list of Black Friday gift card deals, including offers from Amazon, Panera Bread, and other retailers.

Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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