When is Prime Day 2024? What Deal Seekers Should Know

The holiday is happening in mid-July, but you can prepare now.
Amazon boxes stacked on stoop.

Amazon Prime Day is fast approaching. When? Well, it's official now! Amazon has announced Prime Day 2024 will fall on July 16-17 this year.

Since its introduction in 2015, Prime Day has been Amazon's bespoke answer to Black Friday (not that that stops it from also having a huge Black Friday sale, obviously). They even expanded their remit with the Amazon Prime Big Deal Days, a second 48-hour sale event in October. But we're talking about the OG here, July's Prime Day, which is two days, and now you get to find out all about it/them.

Top Amazon Deals to Shop Now

Google Nest WiFi AC2200 Mesh WiFi SystemGoogle Nest WiFi AC2200 Mesh WiFi System
Price: $41 (76% off)
Shipping: Free shipping

It's been steadily dropping in price over the six times we've seen it on sale this year, and now you can get this mesh WiFi system at its best-ever price. Let the connective threads of internet connectivity cover your home like a cooling foam dispersed over an oil fire, thanks to the Google Nest's dual-band 802.11ac wireless, which offers coverage of up to 2,200 square feet. It also features two Gigabit Ethernet ports.

Tools & Home Improvement Clearance at AmazonTools & Home Improvement Clearance at Amazon
Discount: Up to 50% off
Shipping: Free shipping

Door handles. Thermostats. Satin Nutmeg paint. (Satin Nutmeg is a Yankee Candle scent waiting to happen.) All of these and more are discounted in this bonanza of home improvement miscellanea, at up to half off their regular prices. Brands like DeWalt, Kwikset, Schlage, Smith & Wesson, and Kohler have their names in the mix.

Amazon Outlet Grocery DealsAmazon Outlet Grocery Deals
Discount: Up to 50% off
Shipping: Free shipping

We can't claim to know our readers on a deep personal level, but we're pretty certain y'all gotta eat. So saving on over 700 grocery items should be right up your Maslow's hierarchy of needs. Plus, you can check out via Subscribe & Save to save an extra 5% on many of these items, like Lucky Charms cereal bars, 2-pound tubs of banana chips, cashews (roasted or no, up to you), and more coffee than you know what to do with. (You drink it, to be clear.)

Certified Refurbished Amazon DevicesCertified Refurbished Amazon Devices
Price: From $23
Shipping: Free shipping

From the latest Echo Dot to a Fire TV Stick to a Kindle Paperwhite to a Ring or Blink home security gadget, all of these certified refurbished items come with the same 1-year Amazon warranty you'd get with a brand-spanking new one. But by going refurbished, you save up to 55% compared to buying them at their regular price. Plus, it's good for the environment, probably, since you're saving these smart assistants and tablets and such from an early digital grave.

Tool Deals at AmazonTool Deals at Amazon
Discount: Up to 50% off
Shipping: Free shipping

You've got hand tools, and you've got power tools, but the most powerful tool of all is a keen eye for savings. (This sounds good, but please don't try fastening a screw with your eyeball.) You can engage said eye at will in this sale on brands like DeWalt, Dremel, Craftsman, and Bosch. Get yourself a new drill driver, or rotary tool, or sander, or shop vac, all at up to half off.

Comfort Spaces Reversible Throw BlanketComfort Spaces Reversible Throw Blanket
Price: $8.99 (82% off)
Shipping: Free shipping with Prime

Is there anything more comforting than a big ol' sherpa blanket? Yes: saving a little over $40 on one. Like the intelligent ant stashing away food in the summer while the foolhardy grasshopper frolics and fritters, come the harsh winter you'll be thanking yourself for getting this 50" x 60" icon of coziness, while your grasshopper equivalent (perhaps a dearly loved family member) looks on in jealous disgust as you correctly refuse to share.

48-Piece Food Storage Container Set w/ Airtight Lids48-Piece Food Storage Container Set with Airtight Lids
Price: $22 (27% off)
Shipping: Free shipping

Clip the on-page $8 off coupon to get this price. The product pictures on the Amazon page not only proclaim them "stakable", which sounds fun in a Buffy kind of way, but also declares that you'll save time, money, and space. We get the latter two — saving money is literally the reason you're reading about them right now — but time? It's a bold claim. Perhaps they just misspelled "thyme". Imagine having enough thyme to fill all 24 containers, which range in capacity from 240 milliliters to 1 liter. That's the dream right there.

Wyze Cam v4Wyze Cam v4
Price: $25.98 (28% off)
Shipping: Free shipping

As you look into this camera's eye, looking sort of like it could be a personality core in Portal, remember that you're saving nearly 30% on its 2.5K video resolution, color night vision, IP65 weather resistance, motion-activated spotlight, and a microSD slot (for cards up to 512GB). It only went on sale a matter of months ago, and this is our first time seeing it discounted, so if you do buy it, you'll be part of a special club.

What is Amazon Prime Day?

First of all, as we just noted, it's two days. This is the level we have to start at:

Amazon Prime: Accurate


Keep this in mind as we refer to it, henceforth, as Prime Day — read it as if we've pluralized it. But beyond this pedantry, it's fair to say that Amazon Prime Day is a two-day sale. It's 48 hours of wonder. It's 48 hours for Amazon Prime members to shop countless deals across a panoply of categories, including bonus Lightning Deals for extra deadlines throughout the already time-limited sale. It's also likely to come with offers on Prime Video, Amazon Music Unlimited, and Audible, for those who love services as well as goods.

When Does Prime Day Start?

Prime Day starts around 12 am PT on Amazon Prime Day (part 1), and ends at 11:59 pm PT on Amazon Prime Day (part 2). In 2023, Prime Day (part 1) was July 11 — observe this table detailing the start and end times in each time zone.

Time Zone Start Time End Time
Eastern July 11 3:00 am ET July 13 2:59 am ET
Central July 11 at 2:00 am CT July 13 at 1:59 am CT
Mountain July 11 at 1:00 am MT July 13 at 12:59 am MT
Pacific July 11 at 12:00 am PT July 12 at 11:59 pm PT

In 2023, new deals arrived every 30 minutes over the course of the two days. Early Prime Day deals on items like Amazon Basics home and pet products and Amazon devices started on June 21. On the same day, Amazon also started running Invite-only deals, where in the run-up to Prime Day, you could enter your account into the running to "win" access to certain exclusive discounts. Plus, as early as July 6, Amazon started previewing Prime Day deals, allowing members to save them to their watchlists, to be alerted when the deals went live on the big day(s).

As far as 2024 goes, the equivalent Tuesday start date is July 16.

What To Expect When Shopping on Prime Day

Any summary of a large-scale Amazon sale runs the risk of just naming everything — Amazon is nothing if not a seller of many things. But according to official DealNews numbers, some of the most popular brands with you from last year's extravaganza included Dyson, Yeti, Beats, Sennheiser, LEGO, Apple, and DeWalt. Other big brands that saw significant discounts include Gap, Sony, Victoria's Secret, Keurig, Bose, and iRobot. Most of these brands saw discounts between 30% and 50% off.

Per ET Online, the most popular item for Prime Day shoppers in 2023 were Temptations Cat Treats, which makes sense, because every cat owner lives every day in search of the best way to service their master, and a strong discount on tasty morsels is an obvious win.

Some of our more popular deals from last year included:

  • Dyson Cyclone V10 Animal Origin Cordless Vacuum Cleaner dropped to $350 (30% off). This features up to 60 minutes runtime per charge, three cleaning modes, a power trigger, and a hair tool.
  • Amazon Omni 43" 4K HDR LED UHD Smart Fire TV for $100 (by invitation, 75% off). This features a 3840x2160 native resolution, Fire TV OS, and 3 HDMI ports.
  • Sennheiser HD 450SE Bluetooth 5.0 Wireless Headphones for $79.95 (60% off). These feature active noise cancellation, Alexa, Siri, and Google Assistant compatibility, and 30-hour battery life.
  • DeWalt 20V Max 1/4" Impact Driver Kit dropped to $99 (50% off). This driver features 3 LEDs, a 1/4" hex chuck, up to 1,400 inch-pounds of torque, and comes with a battery, charger, and carry bag.
  • Sony a7 III ILCEM3K/B Full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens for $1,698 (23% off). That features a 24.2MP image sensor, 15-stop dynamic range, and 3" LCD, and comes with a lens hood, lens cap, shoulder strap, and more.

How Much Can You Save?

While there may be a ton of different items on sale, some categories will be more popular than others. Based on the trends seen last year, these are just some of the discounts to watch for:

  • Up to 43% off select Anker charging products: This offer included cables, chargers, hubs, charging stations, and power strips. While that certainly isn't a bad discount, it's less than what Black Friday and Cyber Monday could bring — those sales could offer up to 60% off many of the same items, if not more.
  • Up to 35% off Igloo Coolers: That might not seem like a huge discount, but Igloo coolers are pretty well-known and can last for decades when taken care of. In this case, Prime Day deals may be better than what we see during Black Friday and Cyber Monday, simply because there's not much demand during colder months. A 25-quart ice chest fell to $65 during Prime Day, but the lowest we saw a 24-quart cooler drop later in the year was $89.
  • Up to 50% off Yeti drinkware: A brand known for being rugged, many shoppers are happy to stock their cabinets with Yeti items. This offer included can coolers and insulators, and while it's impressive, Black Friday and Cyber Monday could bring better. Last year, Amazon took up to 50% off Yeti items during its Cyber Monday sale, but that included more than just the Prime Day selection. Sales at Dick's Sporting Goods during the Black Friday and Cyber Monday time frame also took up to 64% off more drinkware — not just the items for canned drinks.
  • Up to 47% off Bosch automotive air filters and wiper blades: There were select items included in this sale, so it was a good opportunity to swap out these necessities. Compared to Black Friday and Cyber Monday, this offer is only slightly better — we saw up to 45% off automotive items during these November sales last year.
  • Up to 39% off select personal care brands: While this offer included select deodorant, body wash, and more from Olay, Old Spice, and Secret, it's still mediocre compared to what Amazon has later in the year. Last Black Friday, shoppers could save up to 45% off a variety of personal care items.

Do You Need A Prime Membership to Shop?

Yes! It's a day by and for Prime members, except not really by them. The discounts, from the early access deals to the invites to the Prime Day deals proper, are exclusively for fully paid up Prime members (see below for pricings). If you're not a member, you can still shop at Amazon, but without the fun discounts. (You can also shop at other stores competing with Amazon's Prime Day discounts, obviously.)

How Much Is Amazon Prime in 2024?

Amazon Prime is $14.99 per month or $139 per year in 2024. However, Amazon Prime membership deals are available for students and people who qualify for government assistance, and those could be as much as 50% off the standard prices.

In the meantime, as we await Prime Day whilst barreling forward inexorably through time, space, and whatever aspect of the metaverse this counts as, you can keep your eyes open for the best deals from Amazon right here at our store page. You can also sign up for the DealNews Select newsletter, which airdrops dozens of smoking hot deals into your email inbox daily. If you have a specific wish, set up a Deal Alert and you'll be notified if and when we see it on offer. And lest we forget, the DealNews App, which takes all the goodness of the DealNews website, and saves you the hassle of remembering what a URL is in Space Year 2024.

Alan Byrne
Senior Editor

Alan was recently named "The New Face of DealNews™" by himself, which is a step up from his previous title, "The King of the Run-on Sentence", although this latter – equally unofficial – title clearly remains the more accurate by some distance. He's a Dublin-based editor for this very website.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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