Sign In

What Happens When You Submit a Complaint to the Better Business Bureau?

We give you a rundown of the complaint process and offer tips to help you navigate it — or better yet, avoid it.
woman on phone

It's happened to us all: You come into conflict with a business. You're not happy with the service you received, there was a misunderstanding, or a lapse in communication occurred. You've made every attempt to settle the situation, to no avail.

One solution is to take up the issue with your local Better Business Bureau. Filing a complaint with the BBB is straightforward, but what happens next?

DealNews spoke with a source who was inside the BBB at the time of our conversation, and who asked to remain anonymous so she could be completely truthful about the process. She gave us the scoop on how customer complaints are filed, mediated, and ultimately resolved.

What the BBB Is, and What It Isn't

Despite its official-sounding name, the Better Business Bureau isn't affiliated with the U.S. government. It's a nonprofit organization aiming to facilitate better relationships between consumers and businesses, with a vision of "an ethical marketplace where buyers and sellers trust each other," according to the BBB's website.

When a complaint is filed, the Bureau tries to reach a resolution or compromise between both sides, and get businesses to maintain better standards. The BBB doesn't have the legal power to prosecute, press charges, or shut down businesses. It doesn't manage other types of disputes, either.

You can't file a BBB complaint against any government-run organizations, like the U.S. Postal Service.

"There are certain things we can't handle, like employee/employer situations," our BBB source says. "There has to be a marketplace transaction that takes place."

She continues, "We are always a neutral party. We don't take sides on any matter."

Take a situation where tenants feel shortchanged by their landlord. The BBB won't get involved; the issue is outside of the organization's purview. You also can't file a BBB complaint against any government-run organizations, like the U.S. Postal Service.

Instead, the BBB focuses strictly on cultivating better business by working to resolve transactional disputes between customers and business entities.

SEE ALSO: 5 Ways to Deal With Common Warranty Pitfalls

Say you hosted a birthday party, and ordered a cake that arrived bearing the wrong name. You demand a refund from the bakery, but they won't comply. They might argue it's your fault for not checking the dessert before you paid.

The BBB can intervene in these types of situations. It'll look at the fine details, and try to mediate a solution that's palatable to both parties.

How Does the BBB Complaint Process Work?

When you file a complaint against a business with the BBB, it'll be forwarded to the Bureau closest to where the respondent is headquartered. If the issue is with a local, independent business, then the complaint will stay with the BBB branch you filed it with.

"Once the complaint is received, everything is put into our system, and the complaint specialist will look at it and make reductions for anything that is irrelevant," our source says.

SEE ALSO: The 30 Best Customer Rewards Programs

They'll clean up your wording, as well, and remove any foul language from the complaint form. They'll also look to see if it's valid. The BBB may also decide that a complaint is unfair or excessive, and it could be rejected.

The complaint is then sent to the respondent via email or snail mail, giving them an opportunity to respond. This is the business' chance to verify it has received the complaint and to tell its side of the story. According to the BBB's website, the business will be asked to respond within 14 days, and will be sent a second request if the BBB doesn't receive a response.

Once the BBB receives the business's response, you'll be notified of the response — or notified that no response came in. "If (the consumer) ends up with no response, it ends up assumed resolved," our source says. Typically, complaints are closed within 30 business days.

When the BBB Will Close a Case

If the respondent refuses to cooperate with the complainant, the BBB will attempt to mediate and work out an agreement both parties are happy with. "The complaint specialist will work between the business and the consumer, even if it's not what both parties want," our source says.

To help achieve a mutual compromise, both sides will have a chance to communicate through the BBB before the case is considered closed. If the business offers a partial refund and the customer accepts, case closed. If the customer wants a full, 100% refund, the BBB specialist will go back to the respondent.

"More or less, the way that it ends is if the consumer or the business stops responding."

But the BBB rep can only keep chipping away at the problem for so long until an impasse becomes inevitable. The specialist may determine that the complainant's demands are unreasonable. The respondent may have a contract explicitly stating they only give partial refunds, so the BBB can't force them to go higher than their limit.

Or, the respondent may simply not be interested in cooperating.

"More or less, the way that it ends is if the consumer or the business stops responding," our source says. "It kind of ends up being dependent on what both parties set it at."

How Complaints Can Affect a BBB Rating

It's in the best interest of BBB-accredited businesses to respond, since their Bureau rating may depend on it. While this rating system has been a point of controversy for the BBB, there are several factors that determine the BBB letter grade a business receives, from A+ to F:
  • Transparency and good business practices
  • The length of time a company's been in business
  • The amount of complaints it may or may not have
  • Its responsiveness during a complaint process

So, if a business keeps functioning with zero to few consumer complaints, its letter grade progressively goes up — much like a credit score. But if a business shrugs off or ignores a complaint, that can hurt its BBB rating. Plus, any involvement a business has in a complaint or investigation will be listed on the BBB website, even if the dispute was resolved.

In a worst-case scenario, a business could have its BBB accreditation revoked if it fails to answer a consumer complaint.

Some businesses may also be scrutinized more closely to make sure they're complying with BBB standards, according to our source.

"Any business can apply (for BBB accreditation), but there are certain types of businesses that get vetted more," she says. Companies who do business within certain controversial sectors — like a debt relief organization, for example — aren't discriminated against, but the BBB may perform more extensive research on them to ensure they're legitimate, she notes.

BBB Tips for Consumers and Businesses

Whether you're a shopper or a retailer, you can take certain steps to make the complaint process run smoothly — and hopefully, avoid it altogether.

For Consumers

Check the BBB rating first
If the company is listed and accredited, that's a good sign that it desires transparency and a positive reputation. If a business has a negative BBB rating, don't discount it just yet; it may have recently been involved in a complaint that affected its letter grade. Use caution. If reviews and ratings point to an unscrupulous company, take your dollars elsewhere.

Always review ads and contracts
If a transaction or service doesn't turn out as expected, the problem could be that you failed to understand all the terms and conditions before signing on the dotted line. Most companies, our source notes, make it a point to outline their policies and information in a contract to protect themselves.

SEE ALSO: Your 9 Biggest Warranty Questions — Answered

Always approach the BBB as a last resort
Aiming to settle disputes with a business first before getting third-party intervention shows good faith as a consumer. Most businesses want to keep you as a customer, according to the BBB, so there's no reason for either party to make enemies with each other. Your own efforts to assuage the problem may go further than a BBB investigation could.

File your BBB complaint in a timely manner
Waiting too long takes away its sense of urgency and won't reflect well in the investigation process. It can also unfairly place respondents at a disadvantage, since a business might not even remember the incident a year later, according to our source: "If (complainants) feel they've been wronged and that they've lost a bunch of money, complain immediately." Also gather all your documentation before filing a complaint to make your case complete, including all receipts, contracts, and correspondence.

For Businesses

Respond to all BBB communication promptly
The best impression a business — BBB-accredited or not — can make is to respond and reply to all forms of BBB correspondence, whether it's a customer complaint or not. "For businesses, the biggest thing is to respond," our source says. "Read anything that comes through, even if it's your accreditation up for renewal. Just do whatever you can to give a response, even if it doesn't satisfy the customer. As long as you're putting in a good faith effort, that's all that matters. It shows you're being proactive."

Readers, have you ever filed a complaint with the BBB? What was your experience like? Let us know in the comments below!

Contributing Writer

Paul Sisolak is a freelance writer who covers a wide range of topics, including personal finance, automotive reviews, travel, news and trends, entertainment, and education. He has written and reported for U.S. News & World Report, Business Insider, Huffington Post, CNN Money,, and
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
You might also like
Leave a comment!

or Register
BBB has always been a reliable source to resolve issues at hand. I hope they continue to provide us with the opportunity to intrust in them with company ethics, and ways to dispute in a valuable important manner.
Lindsay Sakraida (DealNews)

We haven't deleted any comments that are critical of the new layout... the site news post is no longer on the front page anymore, but it's still live and you can see all the comments here:

If you've noticed disappearing comments elsewhere, it might be because something was republished, but I can't be sure without knowing more details. Let me know if the above isn't what you're referring to and I can look into it.
All of the negative comments about the new column of sticky ads on dealnews disappeared without any response. How is that not censorship?

It's disappointing to find out that a few pennies of extra ad revenue is more important to a website than the goodwill of their longtime users.
Lindsay Sakraida (DealNews)

We actually only remove comments if they're:
1. Not relevant to the topic at hand
2. Contain inappropriate content or language
3. Are aggressive or offensive towards other users and staff

Sometimes though a comment APPEARS to be censored because we republished the article; we're able to put the updated article on the old URL, but we're not able to port the comments over with it. We're working on a solution for that, because we don't want to lose valuable input from users.

Additionally, sometimes a perfectly-fine comment is flagged for moderation before it posts to the site; if your comment doesn't appear right away, then give it some time. We're a small staff, so it can sometimes take a few minutes to moderate and approve.
BBB is a useless resource. They are all bark and no bite. As we have seen in the past A ratings can be bought.
Lindsay Sakraida (DealNews)
Hi everyone, thanks for your input on BBB. We've definitely gotten a lot of feedback from users that tells us there's a degraded trust in BBB's ratings and services, and that's good for us to know. Our deal team actually uses a variety of sources to assess a retailer's legitimacy.

We've been thinking about doing an article on alternatives to the BBB, and we'd love to have input from everyone. What do you use to voice complaints about a vendor? How do you assess whether a vendor is worth buying from? This is a great place to discuss!
I had a pretty bad experience with BBB. Not sure if that is relevant to the whole BBB or I just had a bad luck with an agent assigned to my case. She was absolutely stupid and did not even try to do any work. The complaint was against a water heater installation by Lowes which was just a scam. I lost about $1500 because of their "professional service"
So the conversation was like

me to BBB: Lowes delayed the installation for more than 24 hours so I took an unpaid day off in vain. Also they charged me $500 more than it was initially agreed and specified in the contract

BBB: Just forwards that to Lowes

Lowes: We are very sorry, bla-bla

BBB to me: Here is a response. If you are satisfied we will go ahead and close the case

me: one sec... what here should satisfy me? That "we are sorry"? Have you ever read their email and my original complaint. I lost money, any chance to get a compensation?

that Ping-Pong was floating for few weeks with no resolution. Just lost of time...
BBB is very might have meant something at one time..perhaps before the internet where consumers can really tell about companies.
Better Business Bribes are crooks paid by companies to issue meaningless ratings, they are to protect ratings companies paid for not customers.
Biggest crooks are Paypal because it handles payments.
AG is waste of time, probably also crooks.
Actually no surprise to see this lying misleading article on DN.
DN are also crooks because they censor customers comments, you cant even set up account with DN using disposable email address, you need regular email so DN can track you along with crooks like Facebook
Absolutely nothing. The BBB is totally useless.
The important thing to remember is that this process is voluntary. I had a dispute with a business that had a good BBB rating. They didn't provide the service they were paid for and stopped answering me so I complained to BBB. In turn, they refused to respond to the BBB so BBB closed the complaint and suggested that I file a complaint with the state Attorney General. The lesson here is that if the business refuses to respond to the BBB, can't and won't do anything but use it as part of their rating. Being a member of and having a good rating with BBB doesn't guarantee anything for the future.