Back to School Sales for 2025: Here's What to Expect

Savvy shoppers should be able to get clothing, standard supplies, and other items at up to 85% off.

Updated February 27, 2025

BY:
ELIZABETH HARPER

Contributing Writer

The words Back to School are written on chalkboard.

The summer season is underway, and now is a good time to think about Back to School shopping. Whether your kids are in middle school or are college students heading to the dorm, they'll need to be ready with basic school supplies, new clothes, and laptops for the coming school year.

With everything you have to buy for school, sending your kids back to class can be expensive. That's why you want to look for the best Back to School sales you can find. We go over what you need to know to save on your Back to School shopping list in 2024. Once you're done reading, learn about more ways to save with our articles on the best school supplies to buy and the best places to buy school supplies.

Student Discounts to Check Out

Peacock Premium Student Offer
Store: Peacock TV
Price: $1.99 / mo. for 12 months

Along with their coursework and social lives, it's also important for students to keep up to date with things like The Olympics, Sunday Night Football, WWE premium live events, Love Island USA, and of course, The Real Housewives of Orange County. We can't help with the coursework or social life, but this student discount should help with the other (perhaps more important) things, at a fraction of its regular cost. You'll have to verify your eligibility via SheerID, and it's for 12 months only. (Cancel before it auto-renews to avoid paying the full price.)

Paramount Plus Essential Monthly Subscription
Store: Paramount+
Price: $4.50 per month

Students can get 25% off the regular price of the Paramount Plus Essential cost, so long as you're paying monthly and not yearly. All the glory of Star Trek, Frasier (old and new), NCIS, and best of all, After Midnight can be yours. But none of the Showtime stuff, which is on a different plan, and not eligible for this discount. Pretend it doesn't exist.

Top Sales on Back to School Items to Shop Now

Nike Back to School Sale
Store: Nike
Discount: Up to 40% off + extra 25% off via code "SPORT25"
Shipping: $5 s&h, or free shipping w/ $50 for members

Coupon code "SPORT25" gets the extra discount here, and best of all, it doesn't require you to be a student, or even play a sport, which means us layabouts get to feel like we're getting away with something. Nike members get free shipping with orders of $50 or more, and it's free to sign up.

Sam's Club Instant Savings Event
Store: Sam's Club
Discount: $1,000s in savings for members

Stocking up for back to school essentials, and indeed back to school luxuries, can be made less expensive by putting a Sam's Club membership to good use. Don't have a membership? Fix that with this half-price deal at Stacksocial!

Microsoft Office Professional Plus 2019 for PC
Store: Stacksocial
Price: $25

You may or may not learn it in school, but one way or another, everyone eventually learns not to trust The Cloud. Play it safe and keep a personal copy of Word, Excel, Powerpoint, and more, for that inevitable moment when you're inexplicably locked out of your Google Docs account on the day an assignment is due.

eBay Back to School Sale
Store: eBay
Price: Up to 70% off
Shipping: Free shipping

From laptops and tablets to furniture and fridges to sneakers and sweatshirts, this eBay sale has everything a dorm room, or indeed any room, could need. There are even deals on musical instruments and fancy cameras.

Woot Back to School Sale
Store: Woot
Discount: Up to 70% off
Shipping: Free shipping w/ Prime

To help you on your way to saving during this Back to School season, Woot has categorized its sale into the following groups: backpacks; laptops; shoes; furnishing; shirts; clothing; snacks; and LIVING NECESSITIES. One of these seems more urgent than the others, but all promise good discounts.

Neiman Marcus End of Season Sale
Store: Neiman Marcus
Discount: Up to 80% off
Shipping: $10 s&h, or free shipping w/ $50

Mentioning, as we do, that Neiman Marcus has a $50 free shipping threshold seems quaint when a bag on the top row of deals in this sale costs over $1,500. But facts are facts, and sales are sales, and tautologies are tautologies, and free shipping is free shipping — every bit of savings counts when it comes top designers like Alexander McQueen, Jimmy Choo, Ralph Lauren, and Versace.

Refurb Headphone and Speaker Deals at eBay
Store: eBay
Discount: Up to 60% off
Shipping: Free shipping

Yes, speakers and headphones are discounted, from brands like Sony, Sennheiser, JBL, and Anker. But most excitingly, there's also a bevy of classic iPods scattered throughout the sale, which is surely the start of their exciting worldwide comeback. You can quote us on that.

Lenovo Back To School Sale
Store: Lenovo
Discount: Up to 68% off
Shipping: Free shipping

Look at these discounts. Laptops, monitors, mice, headsets… everything you might need. And now look again: do you see any discounts that don't require a bespoke coupon code? Because for those discounts, you can stack coupon code "EXTRAFIVE" to get — you guessed it — an extra 5% off.

NOTE: The information below was compiled before Back to School sales went into full swing. Please refer to the info above before making any shopping plans.

When Do Back to School Sales Start?

Expect Back to School sales to start in early July and run until late August in 2024. A handful of sales will likely last into September, in case you wind up needing a few extra things you didn't account for.

Here's when we saw sales start and end for some of the biggest Back to School retailers in 2022:

Amazon Back to School sales started on July 6, with new deals appearing weekly until September. The last deal ran through September 26. This was the first big Back to School sale of the year, and Amazon is likely to start sales early and run them late this year, too.
Best Buy Back to School sales started on July 8, with new items joining the sale about every two weeks. These events wrapped up in late August.
Target Back to School sales started on July 14 and ended on August 11. That should be a good period of time for most shoppers, but those who want to shop particularly early or late may miss Target's savings.

Back to School shoppers should also look to Amazon Prime Day, which will be in July once again this year. While this sale event isn't focused on Back to School necessarily, you could find some real bargains, particularly if a Kindle or Echo device is on your shopping list — Amazon-brand products typically see some of their best prices of the year on Prime Day. Amazon is offering up shopping guides for Back to School and Off to College, as well.

Wherever you shop, look for sales to be live in mid-July. Some retailers may launch all of their deals at the same time, but others will rotate deals week-to-week, so you may see slightly different sales depending on when you shop.

What to Expect from Back to School Sales in 2024

During Back to School shopping season, you can find deep discounts on the new school year's must-have items, with up to 85% off select products. However, don't expect everything to have such deep price cuts. For a good deal, look for 30% to 50% off on average.

Read on to learn about the types of discounts you can expect to see in different categories when shopping Back to School 2024.

Back to School Sales on Clothing and Shoes

It's time to get growing kids ready for the new school year with kid-friendly clothing, athletic wear, and shoes that will (hopefully) last through the year. Whether you have young children who are constantly outgrowing their wardrobe or fashion-forward college kids, Back to School clothing sales will help you get them ready for the academic year. Kids' clothing deals are particularly good during Back to School sales, and we expect to see many retailers offering half off or better.

Look for Back to School clothing deals to offer as much as 80% off, and for average discounts to be up to 50% off at least.

Look for clothing deals from a variety of brands, including discounts from the following retailers:

Amazon: Up to 50% off
JCPenney: Up to 65% off
Kohl's: Up to 80% off
Nordstrom: Up to 60% off
Old Navy and Gap: Up to 50% off
The Children's Place: Up to 60% off

Target and Walmart are also great places to shop, with individual pieces starting around $10. If you're a regular Kohl's shopper, know that Back to School deals can also include Kohl's Cash, which can add up to extra savings as long as you spend it.

For activewear, sports gear, and sneakers, check for discounts from these retailers:

Academy Sports & Outdoors: Up to 50% off
adidas: Up to 30% off
Dick's Sporting Goods: Up to 50% off
Nike: Up to 50% off
PUMA: Up to 60% off
Reebok: Up to 40% off

In 2022, Finish Line also offered hundreds of styles of shoes for under $50.

Back to School Sales on Backpacks and Lunch Boxes

A quality backpack is a must to carry all of those Back to School supplies, but they can vary greatly in price. Two years ago, we saw basic backpacks starting at $10 from Walmart, while Target bundled backpacks with lunch boxes, water bottles, pencil cases, and more for just $20. Overall, you'll find a wide range of styles and features in backpacks. For sportier or potentially more durable packs, check Academy Sports & Outdoors or Columbia. You'll usually be able to find basic accessories like lunch boxes and pencil cases at the same stores.

If you're willing to hold out for better deals, you may see larger discounts on backpacks in late September, after kids have gone back to school. If your child has an acceptable backpack at the moment, it may be worth holding off and checking for price cuts after Back to School sales have wound down.

Back to School Sales on Laptops and Tablets

Practically every student needs a computer for the school year, and you can score great deals on desktops, laptops, and tablets during Back to School sales. Expect to find major-brand laptops and tablets for a few hundred dollars off. And refurbished models — which can be just as good as new — may see more drastic cuts.

During Back to School season in 2022, HP offered particularly impressive Back to School deals, taking up to 77% off plus an extra 5% off select products over $599 and an extra 10% off select products over $1,099. But most major manufacturers offered their own deals, with up to 68% off Lenovo devices and up to 50% off Dell refurbished computers. Also look to sales at major electronics retailers, like Best Buy (up to $200 off), B&H Photo Video (up to $500 off), and Newegg (up to 75% off).

Apple products are always a hot buy, but don't expect to find the best deals from Apple, which typically offers discounts in the form of gift cards with purchases. In 2022, Amazon, Best Buy, and B&H Photo Video offered solid discounts on iPads and MacBooks, with up to $300 off.

You may also need software to go with that new computer, but fortunately, education discounts and freebies are common for software. Eligible students can get great education discounts, including over 60% off Adobe Creative Cloud and free Office 365.

Back to School Sales on School Supplies

What about pens, notebooks, and other basic school supplies? Back to School season is the time to stock up, because you can find everyday school supplies at up to 85% off.

Expect Target to offer up to 85% off standard school supplies, including notebooks, pens and pencils, and other items.

Look to these retailers for discounts:

Amazon: Up to 60% off
Office Depot and OfficeMax: Up to 60% off
Staples: Up to 78% off
Target: Up to 85% off

You can get many Back to School basics for under $1 each, like a 10-pack of pens or a composition notebook. If you find a great price on these items, jump on it!

Back to School Sales for the Dorm Room

If your college-age kid is moving into the dorms this fall, you may find they need bedding, furniture, and accessories for their new living space. Costs can really add up when you're furnishing a dorm room, so you'll want to be on the lookout for sales.

In 2022 we saw sales at JCPenney (up to 65% off), Kohl's (up to 25% off), and Target (up to 30% off) on home goods like bedding, cookware, and more items that were perfect for outfitting a new dorm room.

How to Save Money With Tax Free Holidays

Some states offer tax holidays during the Back to School shopping season. They can give you extra savings for stocking up on the year's must-have academic accessories. While dates for these holidays vary, states tend to offer them in July or August.

Only certain items are eligible for tax free shopping, but in most states, they include clothes, shoes, and school supplies, with some states also offering a tax break on computers and peripherals. Many states also have a maximum cost they'll offer these tax breaks on, so you'll need to plan your shopping carefully based on local rules.

You can take advantage of tax free weekends for online shopping, too — just make sure you're purchasing eligible items. Typically, you'll get the tax break automatically as long as you buy something that's in stock and ships immediately. If something is out of stock or back-ordered, you may not be able to take advantage of tax free promotions.

Check with your state to get the details on tax free savings you can make the most of when Back to School shopping.

Ready to shop? Check out all the Back to School deals available now, and follow us on Facebook to see more ways to save.