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Black Friday Price Matching Guide: What Walmart, Target, and More Will Offer

Can't make it to every single retailer this Black Friday? Many stores will meet the prices of competitors. We walk you through the policies of some major retailers.
Price Check

Black Friday is right around the corner, and hordes of savvy shoppers are going to descend on malls near you to scoop up the best deals immediately. If you want another way to get the best Black Friday offers, you should look into price matching policies. Here's a guide to understanding price matching, including some breakdowns of the Black Friday price matching policies for specific retailers.

How to Get Black Friday Price Matching

Step 1: Bring Proof of Lower Prices

This is kind of a no-brainer, but you need to have proof of a lower price at a competitor if you want the store to give you price matched discounts. Bring a sales flyer with you that has the price you want the retailer to match, or have the item's sale page on a competitor's website loaded up on your smartphone to show the cashier. Walmart doesn't require a copy of the competitor's ad to have a price match in some cases, but most retailers do. You might get hassled if you show up with a photocopy of the flyer, or a screenshot of the price on your phone (rather than a live web page), since those could potentially be doctored in some way.

Do note that retailers have different policies about price matching in general (and price matching on Black Friday in particular), so not all price matches will be possible. We'll dish about that a little more in step four.

Step 2: Know What Items Typically Qualify

Some retailers offer price matching, but only for select items. In 2012, for example, we reported that J&R would honor price matching, but not on CDs or DVDs. Similarly, Fry's Electronics excluded select items from their price matching program.

In addition, some retailers say they will price match any "local" retailer, but local can be a somewhat nebulous term that can vary from store to store. Ask the manager at the location where you shop what "local" means if you need additional clarification.

Step 3: Don't Forget About Price Adjustments

Whether you are shopping in-store or online, you should keep your eyes peeled for retailers who offer price adjustments. Price adjustments mean that if you can find the same item at the same store for less money at a later date, the store will offer you cash or store credit for the difference. So if you buy that TV for $399, but the store later drops the price to $350, you could stand to get cash back.

Not all retailers offer this perk, and of those that do, not all of them offer it during Black Friday. It's worth asking your cashier what the store's policy is for price adjustments, and for what time period the adjustment offer is valid. The only thing better than getting price matching on Black Friday is getting a sweet price adjustment a week later.

Step 4: Double-Check the Store's Black Friday Price Matching Policy

Some retail stores may have different policies during the ultra-competitive Black Friday sales rush, so it's important to understand the terms of each retailer. For example, Walmart has made headlines on past Black Fridays by offering "guaranteed doorbusters." If an item sold out, shoppers received Walmart vouchers that allowed them to buy the exact same item when it came back into stock, and at the same low Black Friday price.

Check out the guide below to learn more about some of the biggest retailers and their policies on price matching for Black Friday. We've included info about whether they honor price matching on Black Friday, as well as info about their general policies for online price matching.

Price Matching Store Policies

Best Buy

Price Matching for Black Friday: No
Match Online Prices: Yes, for select retailers (,,,,,, and
Full Terms Here


Price Matching for Black Friday: No, but try asking the manager nicely
Match Online Prices: Yes, for select competitors (,,, or and
Full Terms Here


Price Matching for Black Friday: No
Match Online Prices: Yes, for and online competitors (like Amazon)
Full Terms Here


Price Matching for Black Friday: Yes, on select items bearing the Iron Egg Price Guarantee badge
Match Online Prices: Yes, but not for auction sites
Full Terms Here

Toys "R" Us

Price Matching for Black Friday: No
Match Online Prices: Yes, for some and items
Full Terms Here


Price Matching for Black Friday: No
Match Online Prices: Yes, for select televisions and cell phones
Full Terms Here


Price Matching for Black Friday: No
Match Online Prices: Yes, for select competitors
Full Terms Here

Bed, Bath & Beyond

Price Matching for Black Friday: Yes (Terms do not indicate Black Friday is exempt)
Match Online Prices: Yes, some conditions apply
Full Terms Here

Readers, do you have any secret tips for getting lower Black Friday prices? Just wanna brag about the huge deals you got last year? Chime in below with your comments!

Contributing Writer

Tucker Cummings is a freelance writer based in New England. She's also written for Yahoo! TV and Tapscape. Follow her on Twitter @tuckercummings on Twitter for her musings on tech, TV, writing, and current events.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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Lindsay Sakraida (DealNews)
@Nik We apologize for the error. Retailers sometimes have complicated terms, and we misread an earlier report that suggested the store would match prices this week. Thank you for pointing it out though.

We always try our best to publish accurate information that assists the reader, but sometimes we miss things. We never want to waste your time, so we'll be on the lookout for mistakes likes these in the future.
You have the Walmart price matching wrong.
You need to check the facts before wasting people's time with your article, there is yet another mistake you have made, causing me to waste a ton of time. Walmart is NOT price matching from Thanksgiving to cyber Monday.
Sincerely, Frustrated
Jonathan Yarbrough (DealNews) Walmart will start matching Amazon's prices.
dealnews-bglaser (DealNews)
@newportbeach Thank you for pointing this out. We've adjusted the article accordingly.
Target says it excludes "Local competitor print ads from Nov. 27 through Dec. 1 (including adjusting prices for previously purchased items)." So no price matching for black Friday unlike what your article says.