Your Black Friday Price Match Guide for 2018

Amazon won't match competitor prices, but Home Depot will.
Updated
checking clothing price

Black Friday shoppers are getting ready to descend upon stores and snap up the best deals when doors open. If you find the early hours and big crowds daunting, you should look into Black Friday price matching policies.

Not every store will meet or beat the prices of its competitors on Black Friday. Read on to learn how price matching works, and see a breakdown of the various Black Friday price matching policies for Home Depot, JCPenney, and more.

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How to Get a Black Friday Price Match

Be Ready to Show Proof

This is kind of a no-brainer, but you need to have proof of a lower price at a competitor if you want a store to price match. Bring a sales flyer with you that has the price you want the retailer to match. If online matching is available, load up the item's sale page on the competitor's website, and have your smartphone ready to show the cashier.

The fine print for most stores states that the price must be verified by store associates. While you should be ready to show proof, also be prepared for the associates to confirm the price on their own. They may verify it by calling the competitor or looking up the ad on an in-house device.

Most retailers require the lower price to be verified by store associates.

Be aware that you might get hassled if you show up with a photocopy of the flyer, or a screenshot of the price on your phone (rather than a live webpage), as those could potentially be doctored.

Also be aware that many retailers have different policies about price matching on Black Friday, so not all price matches will be possible. (More on this below.)

Know What Items Typically Qualify

Some retailers offer price matching, but only for select items. For example, most vendors won't honor price matching for items from third-party or marketplace sellers. And certain retailers say they'll match any local retailer, but "local" can vary from store to store. When in doubt, ask a manager.

What Is a Price Adjustment?

If you buy an item and it goes on sale shortly thereafter, you may be eligible for a price adjustment. Asking for a price adjustment from the store will sometimes net you cash or store credit for the difference between the price you paid and the new sale price.

SEE ALSO: Top 5 Stores for the Best Black Friday Deals Online in 2018

So if you buy a TV for $399, but the store later drops the price to $350, you could get cash back. Some retailers even offer price adjustments when you find a lower price at a competing store.

Most major stores only offer price adjustments within 14 days of purchase, although some retailers have longer or shorter eligibility periods. Not all retailers offer this perk, and of those that do, not all of them offer it during Black Friday. It's worth asking about your local store's policy for price adjustments before Black Friday.

Price Matching Changes for Black Friday

Some retail stores have different policies during Black Friday season, so it's important to understand the terms wherever you plan to shop. In fact, many major retailers explicitly exclude purchases made during the period of Thanksgiving through Cyber Monday.

Check out the guide below to learn more about some of the biggest retailers' policies on price matching. We've included info about whether they honor price matching for Black Friday, as well as their general policies for online price matching.

Black Friday Price Match Policies for 2018

Amazon

Does It Price Match Black Friday Ads? No
Matches Online Prices: No, Amazon doesn't officially match prices at all
Time Limit: Not applicable
See the full policy here

Bed Bath & Beyond

Does It Price Match Black Friday Ads? Yes (Terms don't indicate Black Friday is exempt)
Matches Online Prices: Yes, though some conditions apply
Time Limit: Up to 14 days after purchase
See the full policy here

Best Buy

Does It Price Match Black Friday Ads? No
Matches Online Prices: Yes, for local and other select retailers (like Amazon, B&H Photo Video, Crutchfield, Dell, HP, and Newegg)
Time Limit: At the time of purchase, or within the return and exchange period
See the full policy here

eBay

Does It Price Match Black Friday Ads? No
Matches Online Prices: Yes, for select retailers
Time Limit: Within 48 hours of purchase
See the full policy here

Home Depot

Does It Price Match Black Friday Ads? Yes (Terms don't indicate Black Friday is exempt)
Matches Online Prices: Yes
Time Limit: At the time of purchase
See the full policy here

JCPenney

Does It Price Match Black Friday Ads? Yes
Matches Online Prices: Yes
Time Limit: Within 14 days of purchase
See the full policy here

Lowe's

Does It Price Match Black Friday Ads? Yes (Terms don't indicate Black Friday is exempt)
Matches Online Prices: Yes
Time Limit: Within 30 days of purchase
See the full policy here

Newegg

Does It Price Match Black Friday Ads? No
Matches Online Prices: Yes, on items with the Price Match Guarantee badge
Time Limit: Within 14 calendar days of purchase
See the full policy here

Target

Does It Price Match Black Friday Ads? No
Matches Online Prices: Yes, for select competitors
Time Limit: At the time of purchase, or within 14 days after purchase
See the full policy here

Walmart

Does It Price Match Black Friday Ads? No
Matches Online Prices: Yes, for select competitors
Time Limit: At the time of purchase, or during the eligible return window
See the full policy here

Readers, what are your tips for getting lower Black Friday prices? Have you ever used price matching or price adjustments to get a Black Friday deal? Let us know in the comments below!


Contributing Writer

Tucker Cummings is a freelance writer based in New England. She's also written for Yahoo! TV and Tapscape. Follow her on Twitter @tuckercummings on Twitter for her musings on tech, TV, writing, and current events.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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2 comments
michael bonebright (DealNews)
@EVR-

In general, most stores do not make price adjustments for Black Friday deals. Anecdotally, one of our writers knows a Macy's staff member who says they have accepted price adjustments during Black Friday -- but that they did so against company policy.

So you're probably out of luck, and it's probably best to just wait for Black Friday. What are the odds of you finding an employee who's willing to risk their job during the holidays?

Thanks for reading!
EVR
Hi there! Do you know if Macy's price matches for their own Black Friday Ads? So if I were to purchase an item now at regular price (that it's in stock vs waiting til Black Friday when it may not be) and the price drops, would they adjust it within 14 days?