The 2023 REI Anniversary Sale Is Live! Here's What to Expect

If you're interested in saving on gear for the great outdoors, this May event should be on your radar.
Updated
REI storefront is shown during the daytime.

REI shoppers know the REI Anniversary Sale is one of the best times all year to find excellent deals at the outdoor retailer. It might even be the most exciting event of the year for fans of the chain — especially since REI doesn't really host a Black Friday sale.

Now the REI Anniversary Sale is live! Check out what to expect from the discounts in 2023, as well as the best offers we've already found.

The Best 2023 REI Anniversary Sale Deals to Shop Now

Running shoes and gear for up to 40% off: Revamp your running repertoire with new shoes and gear for up to 40% off from brands like Altra, adidas, Nike, and others.

Watersports gear for up to 50% off: With summer on the horizon, now's a great time to take advantage of excellent savings on kayaks, paddleboards, accessories, and more.

REI Co-op Rainier Rain Jacket for $69.89: Be ready for whatever the weather throws at you with this piece of outerwear that's made to be waterproof, breathable, and windproof.

REI Co-op Beyonder Shoes for $44.89: These kicks are 50% off and come in four different colors and a good range of sizes to fit your personal style.

Camping and hiking gear for up to 50% off: If you have plans to camp this summer, take this opportunity to pick up new tents, chairs, sleeping bags, and more for up to 50% off.

Cycling gear for up to 65% off: Pick up discounted shoes and helmets, plus check out bikes, clothing, saddles, water bottles, and more.

Clothing and shoes for up to 50% off: There's a wide range of products included in these discounts, and also multiple seasons represented, so if you're in the market for something for cooler weather, they're worth a look.

NOTE: The information below was compiled before the REI Anniversary Sale started. Please refer to the deals above before making any shopping plans.

What to Expect From the REI Anniversary Sale in 2023

We've compiled all the information you need to know about the REI Anniversary Sale in 2023, including when it starts, what will go on sale, and the kinds of discounts to expect. We also offer tips to maximize your savings during the event and beyond.

When Is the REI Anniversary Sale?

The REI Anniversary Sale in 2023 kicks off on May 19 and goes until May 29. While this sale is open to all shoppers, REI Co-op members will receive access to special offers.

What Items Will Be On Sale?

The REI Anniversary Sale in 2023 will include a wide variety of items, such as the following:

  • Gear
  • Clothing
  • Shoes
  • Tents
  • Furniture

Expect the REI Anniversary Sale to feature a wide range of category and brand-specific discounts that could take up to 50% off.

These are just some of the categories you can expect to find discounted during the REI Anniversary Sale. But if you want more details to prepare ahead of time, REI has a catalog preview of the Anniversary Sale to check out.

What Discounts Will the REI Anniversary Sale Have?

Based on the REI Anniversary Sale page, it looks like you can expect discounts of up to 30% off overall. Some will be category-specific, as well as members-only, so check the fine print on any deals you're interested in. For example, REI Co-op members can get 30% off various categories of REI Co-op brand products, including these:

  • Gear, clothing, and footwear
  • Tents and furniture
  • Camp storage gear
  • Backpacking gear
  • Swiftland running items
  • Rainwear, insulation, and fleece jackets and pants
  • Base layers
  • Clothing and footwear for kids

These aren't the only discounts members can expect, though. They can also take 50% off Beyonder shoes, 25% off Bontrager bike helmets, and 20% off Co-op Cycles bikes for adults, to name a few deals. Plus, members can score 20% off one full-price item and an extra 20% off one REI Outlet item during the sale via code "ANNIV23". The REI Member Coupons page has more info on this deal.

SEE ALSO: How to Shop and Save on Patagonia at REI

But members aren't the only ones who can save. As mentioned before, the anniversary sale at REI will be open to everyone. And while some deals are members-only, there are plenty for nonmembers to take advantage of, too. For instance, everyone can expect to get 20% off all Dometic coolers and gear; 25% off all BioLite lighting and cook gear; 25% off all Exped packs, sleeping bags, sleeping pads, and pillows; and 25% off all Eureka camping gear. Look for other brand-specific discounts, as well, on items from Stanley, Coleman, Osprey, Black Diamond, Keen, Hydro Flask, adidas, Saucony, and tons more.


Group of hikers wears backpacks outdoors.

How to Get the Best Deals at the REI Anniversary Sale

Become an REI Co-op Member

Getting an REI Co-op membership is the first thing you should do if you want to get the most out of the REI Anniversary Sale year after year. The good news is that to become a lifetime member, you just have to pay a one-time fee of $30. Plus, you can sign up online or in-store — whichever is most convenient for you. Once you join, you'll receive a ton of different benefits. These perks include free shipping, exclusive offers, an annual reward worth 10% of your eligible purchases, and plenty more.

Get an REI Co-op membership and sign up for emails to maximize your savings.

Watch for special promotions around purchasing a lifetime membership, as well. For instance, we've seen offers where you can buy $50 online and add a $30 membership to your cart, then receive a $30 gift card. As long as you spend the gift card, that's essentially getting your membership for free. These deals aren't always running, so if you're on the fence and you see a promotion like this, it's best to jump on it right away. Even if there isn't a special for the membership, it's still worth buying, as the lifetime benefits justify the one-time cost.

Make a Wish List Now

When the anniversary sale at REI starts, there will be tons of deals to shop, and the experience could get overwhelming. Rather than risk missing out on products you want, start your shopping now and create a wish list of all the items you're interested in. Then when the sale begins, you can quickly check and see what's been discounted, and add whatever you want to your cart. By creating a wish list ahead of time, you'll be able to shop more efficiently and take advantage of all the relevant offers before they have a chance to sell out.

While the sale may have a lot of warmer weather-themed items up for grabs, you'll want to check for any winter gear that might be relevant to your hobbies, as well. A good deal is a good deal, after all. So if you see an item in the sale that's suited for cold weather, it's worth grabbing, even if you won't be able to use it for several months.

Sign Up for Emails

If you haven't already signed up for emails from REI, it's a good idea to do so right before the REI Anniversary Sale begins. You may receive an offer to save 15% on your first purchase, but know that it'll likely only be valid for a single REI Co-op brand item, so check those boxes before using the coupon.

SEE ALSO: What to Expect From Memorial Day Sales in 2023

Also check the expiration date for the coupon. Sometimes welcome offers have a short time frame, and they may not stack with other discounts. Even so, it's worth waiting until the day before or the day the sale begins before signing up, just in case.

Buy in Bulk (Sometimes)

Is there a particular product you love? Consider buying it in bulk if it makes sense. Check this page for volume discounts, and you may be surprised at the kinds of savings you'll find for items that you want to buy in bulk. For example, at the time of this writing, an offer was in place to save 10% on three or more pairs of full-priced socks, as well as 10% on three or more other full-priced items, including cross-country skiing gear and bike tubes.

Other bulk offers were available, too. For example, you could save 10% on two or more water bottles and bottle cages; 10% on eight or more full-priced backpacking food items; 10% on 10 or more full-priced performance bars, gels, or beverages; and 10% on 10 or more full-priced snacks.

Look for Promotions Whenever You Shop

Even if there isn't an event like the REI Anniversary Sale going on, it pays to check this REI promotions page before you purchase anything, whether you're shopping in-store or online. This is where you'll find coupons, coupon codes, discounts, and rebates, as well as current volume discounts like those mentioned above. These will vary based on the time of year, but it's always worth taking a peek at the page to see if there's any extra offers you can take advantage of when you're getting ready to shop.

Can't wait to shop? Check out all the best REI deals available now!


Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).

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