The 11 Best Products to Sell Online in April 2023
April is the kickoff to the outdoor season, and it's when people seem to focus more on products for their lawns, gardens, and patios. So what does that mean for Marketplace sellers? In short, April is a good time to pinpoint the items you want to sell during the warmer-weather months.
We examined the shopping trends of DealNews readers from last April to give you a look at the best things to sell online in April 2023. Check out our category list, plus read up on the big sales opportunities of the month and the items to feature later instead.
The 11 Best Products to Sell Online in April 2023
Our infographic shows five of the best items to sell online in April. Below it, you can read about all the product categories that were popular with our readers in April 2022.
Tools and Home Improvement Supplies
Items in the tool and home improvement category are a mainstay on our monthly "what to sell" lists, but we noticed a few types of products stood out for April. One is what we'll eloquently call "cans of stuff." In April 2022, our readers were drawn to products like garage door lubricant, penetrant spray, and insulating foam sealant, all of which came in 11- or 12-ounce cans.
Lighting products also seemed to resonate with readers last April, and that trend seems to hold up throughout the year. So in April 2023, consider selling items like rechargeable headlamps, night-light projectors with star and ocean effects, and outdoor wall lanterns with built-in outlets.
Tool storage items are worth a look, as well. In April 2022, our readers gravitated toward tool pouches you can store on ladders, along with 64" wall-mount tool organizers.
Health-Related and Household Products
Health and household products may be one of the safer categories to focus on in April if consumers keep pulling back on discretionary spending. They may limit their purchases to needs versus wants, and plenty of health and household items tend to qualify as needs.
One example is toilet paper, and our readers went for 18-roll packs of that in April 2022. Similarly, they gravitated toward 4-packs of facial tissue, with 92 tissues per box, plus 5-ounce bars of laundry soap. On the health side, think about selling 80-count packages of adhesive bandages, 20-count packages of panty liners, 50-packs of disposable face masks, and honey-based cough drops. These repeat-purchase items all resonated with our readers last April.
Men's Clothes and Shoes
Men's basics may not sound exciting, but if last year is any indication, they could be popular with consumers in April. Look into 6- or 12-packs of no-show socks, liner gloves, XL cotton T-shirts, and joggers with quick-dry fabric.
Want some other options? Consider tri-climate jackets, corduroy sport coats, men's suits, and outdoor shoes with suede uppers. These items also trended among DealNews readers in April 2022.
Home and Kitchen Items
Pay special attention to stainless steel kitchen shears and 10.5" microwave spatter covers if you're planning to sell kitchen products in April. Both of these items were popular with our readers in March and April last year. Clear 8-ounce measuring cups may also be worth a look, since our readers gravitated toward these in April 2022, as well.
On the home front, discounted indoor and outdoor furniture could have potential, along with 4" folding twin mattresses and 85" convertible sleeper sofas with storage. Speaking of storage, we also noticed readers were drawn to 105-liter clothes storage bags last April. And if you need more ideas, know that multi-color alarm clocks with temperature and humidity monitors were also popular, and so were 12,000-BTU air conditioners.
Garden, Patio, and Backyard Products
As we noted earlier, April seems to start up the outdoor season, with warmer temperatures prompting more people to head outside. In fact, we tend to see garden, patio, and backyard products trending throughout the spring and summer.
If you want to get in on the action, consider selling these types of products that were popular among our readers last April:
- Plastic hand trowels
- 9" whiskey barrel planters
- 5-packs of 15-gallon fabric pots
- Live plants
- 25"-by-25" fire pit mats
- 2-packs of indoor/outdoor floor mats
- Patio acacia love seats
- Privacy fence screens
Electronics could help you "power up" your sales in April, though it helps to know which ones have the most selling potential. A group of items that may be worth a look are those that deliver power themselves. Last April, our readers were drawn to USB-C multiport hubs, 2-packs of 6.6' USB-C charging cables, and 12V lithium iron batteries. Other popular electronic items included mini GPS trackers, refurbished 14" laptops, 41mm Apple smartwatches, and refurbished Apple products.
The Rest of the Best
Want more ideas of what to sell in April? The following products were also popular among DealNews readers in April 2022, so they're worth considering, as well.
- Automotive supplies, such as white lithium grease spray, portable tire inflators, all-purpose repair putty, and portable electric-vehicle chargers
- Grocery items like 12-ounce tins of Danish butter cookies, 36-count packages of milk chocolate Santa bars, 5-ounce packages of beef deli sticks, and 68-ounce bottles of extra virgin olive oil
- Insect- and lawn-control products, including 2-packs of wasp and hornet killer spray, indoor/perimeter insect killer, and "weed and feed" spray
- Outdoor and fitness items, like green ammo crates, electric bikes with accessory kits, and 5-pound steel clubs
- Phones and phone accessories, such as refurbished Google Pixel smartphones, magnetic car mounts, and USB-C charging blocks
What Are the Big Sales Opportunities in April?
April isn't a big month for shopping-related holidays, but it does have a few to draw on. First up is Easter, which is on April 9, 2023. Besides being a general opportunity to host sales, it could be a chance to feature promotions on Easter-friendly items. Among them are Easter candy, clothing — especially for kids and pets — and décor. In 2022, the average spend among those planning to celebrate Easter was $53.61 on food, $28.04 on gifts, and $27.93 on clothing, according to the National Retail Federation.
Earth Day is another prominent April holiday, celebrated annually on April 22. It's also an opportunity to host sales, but it could be a good time to promote eco-friendly products, specifically. You could even donate a percentage of proceeds around the holiday to an environmental organization.
Need more promotional ideas? Here are three other days in April you could base sales or discounts around:
- April Fools' Day on April 1
- National Pet Day on April 11
- Tax Day on April 18
What NOT to Sell Online in April 2023
|When to Sell
|You may see more people stocking up on office items come May. Products to consider selling include packs of gray double-sided tape, electric air dusters for keyboard cleaning, and variety packs of permanent markers. These products resonated with DealNews readers in May 2022.
|Toys and Games
|Our readers seemed to have more of an interest in these items in May 2022 versus April. Look into listing quadcopter drones, inflatable pool floats and water hammocks, and 1,000-piece jigsaw puzzles.
|Smart devices may not be bad to sell before July, but that month could bring a lot more interest, especially if Amazon Prime Day takes place then. Last July, our readers gravitated toward smart lightbulbs, security cameras, speakers, displays, and even robots for kids.