What to Expect From Halloween Sales in 2022
Spooky season is upon us again, which can only mean one thing: it's time to shop for Halloween! With many people getting ready to bring the holiday back to its pre-pandemic traditions, now's the time to find the best Halloween sales for 2022.
Whether you're looking for great deals on Halloween candy or searching for a fun costume on a budget, our guide has everything you'll need to save big this Halloween.
When Do Halloween Sales Start?
According to a 2021 survey from the National Retail Federation, 39% of U.S. consumers planned to shop for Halloween during the first two weeks of October last year. While you've likely noticed that your favorite retailers started putting their Halloween displays up in September or August (or even earlier!), they tend to really start dropping prices during the first few weeks of October.
"Halloween is an exciting time for many families, and that enthusiasm is reflected in the number of Americans who plan to celebrate the holiday this year," NRF President and CEO Matthew Shay said in a press release. "As consumers continue to return to pre-pandemic behaviors, retailers are prepared to meet that demand and help make this holiday a fun and memorable one."
As the month goes on, you can expect stores to start discounting their Halloween stock even more. But if you wait until the last few days before October 31 to get your Halloween shopping done, you may find you have limited choices. With 69% of Americans planning to celebrate Halloween this year, and 47% of them starting their shopping in September or earlier, it's possible that shoppers will scoop up coveted costumes, decor, and candy by the end of October.
What to Expect From Halloween Sales in 2022
Planned Halloween spending saw a sharp spike in 2021, according to last year's Halloween survey from the NRF, so you can expect retailers to offer heftier discounts on Halloween items both in stores and online as the holiday draws closer. While the average American household spends around $100 on Halloween, knowing when and where to find deals will help you keep your holiday budget in check. Let's break down how much you can expect to save on Halloween costumes, candy, and decorations in 2022.
In 2021, Americans were estimated to have spent over $3 billion on Halloween costumes, so it's no surprise that stores start offering discounts on costumes weeks before the holiday. In 2021, Kohl's took up to 60% off Halloween-themed clothing during their Halloween sale and could offer the same or similar deals this year, too. In fact, we've already seen them take up to 76% off plus an extra 20% off during their 2022 Halloween sale.
Retailers like Target have started their sales, as well, with costumes for everyone — that's babies, kids, adults, and pets — starting at $15. We've also seen Target offer 20% off Halloween family pajamas and 10% off pet costumes. At big box stores like Walmart, Halloween costumes are on sale for as little as $5.
To save big on Halloween costumes this year, you can also wait until the week before Halloween to find your costume. In recent years, we've found costumes discounted by up to 75% off after October 15, and we expect similar deals to show up this year. But, as we mentioned before, you may run the risk of missing out on the costume you want if you wait too long.
This year's NRF Halloween survey indicates that 96% of consumers will be spending money on candy, making it the most popular Halloween purchase (decorations and costumes come in second and third, respectively). To save big on Halloween candy, buy it in bulk from stores like Amazon, Target, Walmart, or specialty stores like Party City and Oriental Trading Company. Bulk candy prices generally range from $10 to $25, but you can expect those prices to drop even more as we get closer to the spooky holiday.
If you're looking to deck out your front yard for trick-or-treaters this year, you can expect to find plenty of deals on Halloween decor during the month. Overstock.com's fall markdown event, for example, offers buyers up to 70% off Halloween-themed decorations. At Target, Halloween decorations are getting marked down, too, with indoor and outdoor decor starting as low as $3 to $4. As October continues, you can expect greater discounts on decorations.
SEE ALSO: How to Ace Your Halloween Prep at Target
While the NRF found that many Americans will do their Halloween shopping in-person, they found that 31% of people plan to do their Halloween shopping online in 2022. Retailers are following these trends by offering special deals online that you may not be able to find in stores. For example, we've seen popular themed store Spirit Halloween offer buyers free shipping on orders over $40 for a limited time via a code, and the retailer has also featured costumes at up to 60% off on their website. And at Oriental Trading, Halloween items are on sale for up to 65% off — that includes crafts, decorations, costumes, and accessories. When it comes to consistent savings, Amazon always has great Halloween savings available for Amazon Prime members on the hunt for candy, costumes, or decor.
Other Halloween Discounts
You might think that Halloween sales are just for costumes, candy, and spooky decorations, but other retailers offer serious discounts to celebrate the holiday, too. If you love video games, you won't want to miss this year's Steam Scream Fest, a weeklong discount event from October 25 to November 1 featuring discounts on current and upcoming video games, game demos, and Halloween-themed in-game events. You can expect special discounts on horror-themed games, too.
People love to joke about waiting until after Halloween to buy candy because of the huge dip in prices, and they aren't wrong! As retailers get ready to make room on their shelves for other winter holiday products, you're likely to find discounts ranging from 50% to 80% off all Halloween items, not just candy. If you want to get a jump-start on Halloween 2023, we recommend stocking up on the heavily discounted decor and costumes you'll find at your favorite stores on November 1. Maybe eat the discounted candy right away, though — it probably won't earn you any appreciation if you save it for next year's trick-or-treaters.
Ready to start your Halloween shopping? Check out all the best Halloween deals you can get right now!