What to Expect From After Christmas Sales in 2021
When you add Black Friday season to the rest of the holiday shopping period, that amounts to a lot of time spent looking for things to buy. But if you think Christmas marks the end of it, you're mistaken.
Are you on the hunt for great bargains? Then check out our guide below on what to expect from After Christmas sales in 2021.
When Do After Christmas Sales Start?
Despite the name, we often see After Christmas sales actually start before the holiday. But that's not always the case. In 2018 we saw the first of these sales kick off on December 21, though during the last two years, the first After Christmas sales that we saw started on Christmas Day.
Given that the Black Friday season was so drawn out this year, retailers may hold off on starting their post-Christmas sales. Watch for them to kick off on Christmas Day or December 26, as stores may want to try to avoid "sale fatigue."
What to Buy During After Christmas Sales
Looking for the categories that'll have the best After Christmas deals? These are the ones to watch when shopping After Christmas sales in 2021.
Discounts on holiday decor during After Christmas sales are practically a given, as retailers need to clear the shelves and make room for other seasonal items, along with regular merchandise. We can expect to see serious discounts right out of the gate. And while those discounts should get deeper over time, the selection will likely dwindle quickly, so don't wait too long to shop!
Last year, we saw decor discounts popping up by December 26. That's when Belk knocked an extra 35% to 50% off Christmas decorations and home items. Walmart also offered up a deal that day on a 6.5' Blue Jackson Spruce artificial tree — it was only $20, which is a great price for a tree of that size.
Other decor deals trickled in over the next few days. Macy's discounted a Lenox Grinch ornament to $21, Kohl's dropped the price on a 40" climbing Santa decoration to $56 and included $10 in Kohl's Cash, and Best Choice Products cut an extra 10% off holiday decor items. Target and Home Depot had perhaps two of the better sales, offering up to 50% off and an extra 50% off holiday decor, respectively, on December 29.
Watch for even deeper discounts in other cases. In 2020, Macy's knocked 60% to 80% off beginning the day after Christmas, and Kohl's cut prices for a variety of items by up to 60% and offered an extra 20% off.
From December 25 last year to January 1, 2021, about 23% of the deals we saw were for clothing and accessories. One of the best offers we saw during that time was from Banana Republic during its winter sale, which knocked up to 75% off sale items and cut 21% off sitewide. Gap Factory also had their own sale, offering an extra 50% off clearance items, as well as an extra 10% off other purchases. Even though the Gap Factory codes didn't stack, both the Banana Republic and Gap Factory sales earned our Staff Pick designation; we only mark "best of the best" deals as Staff Picks.
Other notable sales included the Nordstrom Rack Clear the Rack Sale, which took up to 60% off and cut an extra 25% off. Old Navy hosted its Epic Clearance and offered up to 75% off to start, then an extra 20%-30% off depending on what time of day you shopped. With such excellent deals, you can expect clothing prices to start at just $1 during After Christmas sales.
Video Games (Maybe)
If you need video games to play on your shiny new console, be prepared to check out the After Christmas sales. It's not a guarantee, but we could see a variety of discounted titles, plus seasonal sales that gamers shouldn't miss.
For instance, last year we saw VA-11 Hall-A (one of this writer's personal favorites) for the Nintendo Switch for only $10. Another beloved franchise is BioShock, and you could snag the collection — it includes BioShock, BioShock 2, and BioShock Infinite — for Nintendo Switch for only $15 at the beginning of this year.
Certain sale discounts were worth checking out, too. They included the following:
- Up to 75% off in the Nintendo Indie World Holiday Sale
- Up to 50% off in the GameStop Holiday Sale
- Up to 50% off video games at Target
- Up to 80% off in the PlayStation Holiday Sale
Do you know gamers who prefer PC titles? They should be sure to shop the Steam Winter Sale, where discounts can go as high as 94% off, depending on the game. It's going on now and will last until January 5, 2022.
Where to Shop After Christmas Sales
Plenty of stores will offer After Christmas sales, though they may not be branded as such. Watch for promotions called seasonal sales, clearance events, end-of-season sales, and more from your favorite retailers if you're still looking for a good bargain after the holidays. Here are a few stores to keep an eye on for post-Christmas deals.
We expect the bull's-eye retailer to shift much of its seasonal stock to the clearance section directly following the holidays, including clothing, shoes, home goods, and even toys and electronics. Watch for initial discounts to be as high as 50% off, although those could climb higher as time goes on. Just remember that the selection will likely dwindle quickly, so if you see something you like, grab it while you can!
Kohl's will likely host a plethora of post-holiday promotions, including possibly taking up to 25% off sitewide, which is a rarity for them. Keep an eye out for sales on specific brands, too, like up to 50% off Nike, up to 30% off OXO, and up to 37% off Cuisinart. Also count on categorywide discounts, such as 15% off toys, 50% or more off shoes, up to 60% off men's basics, and up to 64% off women's intimates.
Like we mentioned earlier, watch for Nordstrom Rack to offer up its Clear the Rack sale, which is one of the best sales we see from them all year. Discounts should go up to 60% off at least, but could climb as high as 90% off. And watch for them to offer an extra 25% off or so, as well.
Can't wait to shop? Check out the best deals available right now!