Shop The Best Valentine's Day Deals & Discounts of 2025
Are you hunting for gifts for Valentine's Day? The good news is you have plenty of time to shop for the perfect present, but you shouldn't wait too long! Prices on some items will likely increase soon, and other early shoppers could leave you with a lackluster selection.
While historically, we've only seen Valentine's Day sales take about 20% to 30% off, during the last couple of years we've actually seen a fair amount of great discounts. For example, Macy's took 50% to 70% off select watches and jewelry in a flash sale two years ago, while JCPenney cut up to 72% off and an extra 25% off in their Valentine's Day jewelry three years ago. Other department stores participated, too.
Check out our guide below on what to expect from Valentine's Day sales in 2025, including what kinds of savings to count on, the best time to get Valentine's deals, and more.
Top Valentine's Day Deals
2.50-TCW Lab Grown Diamond Stud Earrings
$699Apply coupon code "DEALNEWS700" to drop $700 off these lab grown diamond earrings in 14K white gold or yellow gold in 2025. They have G rated color and VS clarity.
2-tcw. Heart Shape Lab Grown Diamond Solitaire Necklace In 14K Yellow Gold
$798 w/ $50 SuperJeweler Gift CardUse coupon code "DNews" to get this necklace for $797.97 — plus, you'll also get a $50 SuperJeweler gift card in 2025. Combined, that's a huge savings of $4,252.
$50 AMC Theatres Gift Card
$29Use coupon code "MOVIE29" to get this price. You'll get the AMC Theatres Experience (2 tickets + 2 drinks + 1 popcorn), for $29 ($21 off).
1. Dining Deals
Dining out is a classic way to celebrate Valentine's Day, and many restaurants offer special deals for couples. In previous years, we've seen promotions such as 2-for-1 meals and prix fixe menus from popular chains. For 2025, be on the lookout for similar offers. Restaurants like Olive Garden and Outback Steakhouse often provide Valentine's Day specials, so check their websites for the latest deals.
2. Chocolate and Candy Discounts
Sweet treats are a staple of Valentine's Day celebrations. Retailers frequently offer discounts on chocolates and candies leading up to February 14. Stores like Target and Walgreens typically have Valentine's Day sales where you can save on popular brands like Lindt and Godiva. Keep an eye out for coupons and online codes to maximize your savings.
3. Flower Deals
Flowers, especially roses, are a timeless gift for Valentine's Day. To save on floral arrangements, consider shopping at grocery stores like Trader Joe's or Costco, which often have competitive prices. Additionally, online florists like 1-800-Flowers and ProFlowers usually offer discount codes and promotions during this season. Ordering early can also help you avoid last-minute price hikes.
4. Jewelry Savings
Jewelry is a traditional Valentine's Day gift, and many retailers offer significant discounts during this period. In previous years, stores such as Zales and Kay Jewelers have provided sales with up to 50% off select items. For 2025, check their websites early to find the best deals on necklaces, bracelets, and more.
SEE ALSO: Saving The Most With Home Depot's 2025 Mulch Sale
5. Experience Offers
If you're looking for a unique way to celebrate, consider gifting an experience. Websites like Groupon and LivingSocial often feature discounted experiences, such as spa days, cooking classes, or wine tastings. These can be a creative and personal way to spend time with your loved one.
6. Personalized Gifts
Personalized gifts can add a special touch to your Valentine's Day celebration. Retailers such as Shutterfly and Personalization Mall typically offer discounts on customized items like photo books, mugs, and blankets. These thoughtful gifts can make for cherished keepsakes.
7. Travel and Getaway Discounts
For those considering a romantic getaway, Valentine's Day can be a great time to find travel deals. In previous years, airlines and hotels have offered special packages and discounts around this holiday. Check travel websites and apps for deals on flights and accommodations, and consider destinations that are off the beaten path to find better prices.
What Is the Best Time to Get Valentine's Day Deals?
The best time to get Valentine's Day deals can be early or closer to the holiday, depending on how you approach your buying. Last year, more sales popped up the closer February 14 drew, so the opportunities for savings should increase as time goes on. But shopping early can still be the best way to go, as you'll usually have a better selection and can potentially save on shipping for traditional gifts like fresh flowers.
SEE ALSO: Saving The Most With Lowes' 2025 Mulch Sale
Pitfalls to Avoid During Valentine's Day Sales
Many Valentine's Day sales require shoppers to use coupon codes to take advantage of advertised savings. Some codes are clearly displayed on retailers' sites, but others you have to look for to track them down. Beware that some coupon codes are tied to minimum purchases, as well. So make sure before you check out that you aren't adding items to your cart unnecessarily just to take advantage of "savings."
Another case where we tend to see minimum purchases prioritized is with "free" shipping. Truly free shipping is rare these days, no matter what the holiday is. But it was never a big "thing" for Valentine's Day. Instead, be prepared to meet minimum purchase requirements to bag free shipping. And if you aren't anywhere near that minimum amount, don't let yourself be fooled into spending more in your effort to save.
Shopping for traditional gifts like flowers and chocolate that you want delivered the day of? Be prepared for added fees and more expensive basic fees, like shipping for the holiday.
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