The 7 Best Products to Sell Online in July 2023

Take advantage of the big promotional opportunities this month, including Prime Day, 4th of July sales, and Back to School events.
Father applies bandage to child's knee.

July is a big month for promotions, bringing 4th of July and Back to School sales, as well as Amazon's Prime Day event. Consumers are shopping outside of these promotions, too, and it can help to match your product offerings with the items that are most likely to sell well during the month.

To give you the best chance at success, we examined the shopping trends of DealNews readers in July 2022 to see which items resonated most. We offer suggestions for what to sell online in July 2023, plus go over the major sales opportunities during the month and the items you may want to list in August instead.

The 7 Best Products to Sell Online in July 2023

Check out our infographic showing five of the best things to sell online in July. Then read about all the categories DealNews readers were drawn to in July 2022.

Five of the best things to sell in July are shown in an infographic.

Health-Related and Household Products

Household essentials could be winning products to focus on in July, as many shoppers have been spending less on discretionary items and focusing more on necessities. Consider listing household items like 15-quart square buckets, 20-count packages of AAA batteries, 100-piece boxes of black nitrile gloves, cooktop scrubbing pads, sealable sandwich bags with Pixar designs, 32-ounce containers of clog-clearing gel and bathroom cleaner spray, and 8-ounce room sprays with a Cashmere Woods scent. These items all resonated with DealNews readers in July 2022, and the AAA batteries were also popular last June.

SEE ALSO: How to Prepare for Prime Day 2023 as an Amazon Seller

You have options if you'd prefer to focus on health-related instead of household items, too. In July 2022, our readers gravitated toward 25-packs of KN95 face masks, men's and women's insoles with two layers of foam, and 80-count packages of adhesive bandages.

Smart Devices

Black Friday tends to be the biggest time of year for electronics purchases, but a lot of people shop for them during the summer, too. In July, a big reason for that may be Prime Day, which will take place on July 11-12 in 2023.

Among our readers, popular smart devices last July included smart LED lightbulbs, speakers in different colors, displays, indoor plug-in security cameras, video doorbells, and even programmable robots for kids. Our readers were also drawn to smart wearables, including multiple Apple Watch Series 7 models, such as the 41mm GPS sport and 45mm GPS types.

Other Electronics

Smart devices aren't the only tech-related items that could be good options to sell in July. Other electronics to consider run the gamut from charging products to computer accessories, and they include the following:

  • Multi-USB charging cables
  • 5-packs of 10' iPhone charging cables
  • Streaming sticks with voice remotes
  • 128GB micro SD memory cards
  • Wireless computer mice
  • Cassette-to-MP3 converters
  • Refurbished Apple products

Note that some of the electronics DealNews readers gravitated toward last July were Prime Day deals. These included unlocked cell phones from from Google, Motorola, OnePlus, and Samsung, plus Anker charging accessories like power banks and phone chargers.

Tools and Home Improvement Supplies

Tools and home improvement items are always something people need, but the trending products in the category can vary from one month to the next. Popular products last July included 20-volt batteries for power tools, 6' 3-outlet extension cords — also popular last June — 2" polyester paintbrushes, 5.9" penlights, and solar motion-sensor lights.

Garden, Lawn, and Patio Products

With the month smack dab in the middle of summer, it's no surprise that products for the patio, lawn, and garden were popular with our readers in July 2022. And it's also no surprise that we expect the same this year! Among the big draws last July were garden hoses and insect/weed-control items, including 75' garden hoses with 8-function nozzles, 1-gallon containers of weed and grass killers, and ant bait stakes that target ants outdoors.

With July falling right in the middle of summer, DealNews readers are particularly drawn to garden, lawn, and patio products.

Prefer to sell other types of items? Then consider listing pop-up sprinklers with a 4" pop-up height, 53-cubic-feet vertical storage sheds, and 22" tabletop griddles. They all resonated with our readers last July.

Clothes, Shoes, and Accessories

Certain brands were resonating with DealNews readers last July, as evidenced by their appearance among the most popular clothes, shoes, and accessories that month. They included Calvin Klein underwear, Nike products in general, a variety of Crocs styles, and Samsonite and American Tourister luggage. Six-pair packs of men's black quarter socks were also trending.

Home and Kitchen Items

A variety of home and kitchen items appealed to DealNews readers last July, too. On the kitchen front, you could have good luck selling 8-ounce measuring cups, stainless steel kitchen shears, and 12-packs of dish towels. As for home products, you may want to list home and patio furniture, as well as ceiling fans.

What Are the Big Sales Opportunities in July?

4th of July

If you didn't start your Independence Day promotions in June, you can still do so at the beginning of July before the holiday arrives. Last year, DealNews readers gravitated toward multiple 4th of July savings events, including ones offering items like tools, appliances, and grills.

If you miss out on 4th of July discounts, you could also consider a "Black Friday in July" promotion this month. One of those resonated with our readers last year, and featured clothing, shoes, home items, and other products.

Prime Day

Amazon has announced Prime Day is again returning to July this year, starting at 3 am ET on July 11 and going through July 12. The annual event is a big sales opportunity for sellers in every category, so you're going to want to ensure you have sufficient inventory on hand, optimized listings, and solid promotional and marketing plans.

SEE ALSO: These Are the Best Products to Sell Online Each Month in 2023

Want some more help with Prime Day prep? Check out our piece on how sellers should prepare for Prime Day to get additional tips.

Back to School

Back to School sales tend to really pick up in July. Clothes and shoes, school supplies, and tech items like computers rank among the major categories during these events, so if you sell these types of items, now may be a good time to offer a deal, coupon, or other type of promotion on them.

Just note that Back to School shopping in 2023 could be impacted by the higher prices people are encountering in stores. "The challenge for retailers is predicting whether parents will buy less clothing and sneakers when the cost of necessities — such as pencils, notebooks and laptops — strains many households," according to Reuters. "Purchases of discretionary goods such as clothing and shoes have fallen since January, according to U.S. Commerce Department data."

What NOT to Sell Online in July 2023

Item When to Sell Why?
Automotive Supplies August Items for combatting the summer sun were big draws for DealNews readers last August, including sun visor extensions and foldable sun shades for car windshields. Leather conditioning wipes were also popular.
Grocery Items August Grocery products seemed to resonate more with DealNews readers last August than they did in July 2022. Items that could be good options for listing include cans of peach nectar, chicken-flavored ramen noodles, raw wildflower honey, and 15-pound bags of basmati rice.
Personal Care Products August People may gravitate more toward personal care items in August, if last year is a sign. Consider listing continuous spray bottles, oatmeal and almond bath bars, cordless hair clippers, and nail clipper sets.

Katie Roberts
Blog Editor

Katie has more than a decade of experience in online and magazine publishing. She contributes regularly to the DealNews Marketplace Blog, and her work has also appeared on eMarketer and Retail Minded, as well as in Dogster Magazine, Milwaukee Magazine, and other publications. She's a fan of trivia, animals, and the Indiana Hoosiers.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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