Toys "R" Us Announces the Must-Have Toys of the Holiday Season

By Jeff Somogyi, dealnews media editor

Every year around this time, just before the holiday shopping season warms up, Toys "R" Us announces its "Fabulous 15", a list of 15 toys that the store thinks are going to be the hottest buys of the season.

Some might say this list marks the official start of the holiday season. Others argue that it gives kids high expectations for certain toys, and if they don't appear under the tree, it means Christmas was ruined. Parents might see this list and, rightly, conjure up images of either having to fight their way through hordes of other parents to get to the last remaining thingamabob on the store shelves, or else trying to find it on eBay for an outlandishly gouged price. (Of course, smart parents and gift-givers will simply set up a dealnews email alert for the items they want and let the deals come to them. Just sayin'!)

No matter what you think of it, in the past, this list has never been very far off the mark in predicting the hottest toys. You might as well keep your eye on these 15, and in particular, our picks for the five best toys on the list:

My Keepon Dancing Robot
Preorders for $49.99 with $11.76 s&h

The reason we want this one is summed up by this video:

Oh, how far we've come since those "Dancing Flowers" of the mid-80s! (Admitedly, not too much farther, it seems, but still! Who doesn't want a dancing squishy thing?!)

Sesame Street Let's Rock! Elmo
Available for $58.88 with free shipping

What would the holiday season be like without an Elmo doll for the kids to go nuts over? Why, it'd be like cocoa without the marshmallows! (And by that, we mean "brown and staining, if it gets on your clothes.")

Air Swimmer Flying Fish Radio Controlled Toy
Available for $49.99 with $6.71 s&h

A remote control flying shark? Yes, please! There is no better way to scare the stockings off of someone than by having a floating shark enter the room silently.

Fijit Friends Interactive Toy
Sage available for $44.88 with free shipping
Other styles for $44.88 with free Site-to-Store

According to its description, this item is lot like the My Keepon, but with more functions and voice recognition, to boot. The description keeps going out of its way to refer to this item as a "girl's toy," though never backs that statement up. (Maybe it can braid hair and talk about boys?)

Whatever the case, we say break gender (and perhaps age) boundaries and buy one for everyone you know! After all, it seems like this is going to be the Furby of the '10s. For some, that will be a welcome thought. We're sure others are already planning on how to make this
thing "disappear" into the basement, never to be seen again.

The Trash Pack Garbage Truck
Available with a free Trashies Sampler Pack for $19.99 with $6.33 s&h

It's not just a toy garbage truck, oh no! It's a case to hold all of your "Trashies." (Which are, apparently, tiny, gross, collectible figures that kids can trade ... like POGS. Remember POGS?!) These Trashies are going to be a total hit this holiday season for two reasons: 1) Kids love any toy that they can sneak around with them wherever they go, much to the consternation of teachers, deacons, and X-ray technicians; and 2) Kids love gross things. That's just a fact. Now, parents, on the up-side, being exposed to this much trash and filth, your child might grow up to be the next John Waters. (He wrote a Tony Award-winning musical! That ain't so bad!)

Any of those price tags got you reeling? Set up an email alert for your favorites to see when they receive substantial discounts.

Jeff Somogyi is the dealnews Media Editor. He may be grown-up, but he has a child's heart. (In a drawer. Everyone is concerned.) Follow him on Twitter or his blog.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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The toys seem to be on the young side this year. Lots of little kid stuff, not so much for tweens and older. But, for all my toys and shopping for Christmas, I am using ShopAdvisor to keep track of everything. If the price goes down on any items anywhere online, ShopAdvisor sends me an alert. Already got 5 or 6 alerts on this Toys R Us list.