Mother's Day Sales Are Live! Here's What to Expect

Traditional items like jewelry and flowers are available, but if you think outside the box, you can score great deals on books, electronics, and more.
older and younger women laughing

Mother's Day sales are here, deal-seekers! If you haven't bought a gift yet, it's time to jump on it. Consider the results of our recent poll about Father's Day and Mother's Day gifts: more than half of the 2,800-plus respondents said they're planning to purchase a gift for both holidays, or for Mother's Day alone. That means there's a good chance flowers, greeting cards, and mom-themed jewelry will be selling out fast.

Be aware that if you're shopping online, your gift might not arrive in time — unless you're ordering flowers. And if you are ordering flowers, expect to pay a shipping premium for them to be delivered the day before the holiday.

Read on for our guide to the best Mother's Day sales, including where to shop and what products will likely be discounted.

What to Expect From Mother's Day Sales in 2021

Gift Mom Some Extra Sparkle

Shiny baubles remain one of the most popular items to buy for Mom, but you'll save a little extra if you steer clear of the stereotypical jewelry pieces. However, if you have your heart set on buying a new necklace for your mom, know that you probably won't find significant Mother's Day discounts. Retailers like Zales and Kohl's tend to take anywhere from 20% to 30% off at most.

Select retailers should have much higher jewelry discounts, though. For instance, last year Szul took up to 80% off rings, pendants, necklaces, earrings, and bracelets. The retailer even offered an extra 17% off on top of that.

Keep an eye out at other department stores, as well. Last year, Macy's had a variety of nontraditional pieces for only $15, so if you're on a smaller budget, you can still find something shiny to show your love for your mom.

Appeal to Her Stylish Side

If you're interested in gifting your mom some new kicks or helping her refresh her closet, you'll have plenty of Mother's Day sales to take advantage of. In 2020, Rockport knocked an extra 30% off a variety of styles, with prices starting at $28. Reebok, meanwhile, discounted more than 600 styles of shoes and activewear by an extra 50% off, and Kohl's had a base discount of up to 75% off select items during its Mother's Day event. Kohl's also took an extra 20% off most products in the sale, and it offered shoppers the chance to save a further $10 off purchases of $50 or more.

Want to buy Mom new clothes or shoes? Look for Mother's Day sales from Kohl's, Reebok, and Wilsons Leather.

Apparel savings didn't end there either. Wilsons Leather cut an extra 45% off sitewide, while Along Fit offered up to $35 off select purchases during its Mother's Day sale. Watch for retailers like Lucky Brand and Shoebacca to up the ante on discounts, too — in 2020, both retailers took up to 60% off for the holiday.

Get Her a Gourmet Treat

Sometimes you want to gift your mom something sweet, and you'll be able to pick from a fair amount of gourmet options for Mother's Day. Treat the woman who raised you to goodies like Harry & David milk chocolate-covered cherries or a half-dozen chocolate-covered strawberries; we saw deals on both last year.

While Harry & David is known for its tasty offerings, you can find delicious presents elsewhere, too. For instance, look to stores like Macy's — last year, it knocked 50% off Frango chocolates. These candies come in gorgeous boxes and feature flavors like mint, sea salt caramel, dark raspberry, and toffee. You can get boxes with assorted flavors, as well.

Think Outside the Box With Books and Tech

The best kinds of gifts might just be those of the nontraditional variety. After all, why give your mother another set of tea towels that don't match or candles she won't burn when you could give her a present she really wants? If you think the only Mother's Day gifts you'll find are flowers and jewelry, clothing and candy, you're in for a pleasant surprise.

If you'd rather gift your mom shiny new tech, there should be plenty of sales to shop in 2021. For instance, watch for B&H Photo Video to offer a variety of items — including chic wearables — at up to 44% off again this year. Is your mom a music lover? There's a good chance Harman Audio will bring back its Mother's Day event, and if it does, you can expect another sale taking anywhere from 25% to 50% off headphones, portable speakers, and other kinds of audio gear.

SEE ALSO: Your Guide to Every Holiday Sale in 2021

Branch out from standard electronics and look to retailers like BuyDig to discount not only items like smartwatches, but also small kitchen appliances like air fryers. Note that we don't recommend buying your mom an appliance unless she's specifically asked for it — you don't want to get her anything too practical if she's hoping for a fun gift.

And for the avid readers out there, be prepared to hit up bookstores. Generally, we find it's a good idea to shop local, if you can, but these days bookstores of all types can use support. If you prefer to shop chains, be sure to watch for Barnes & Noble and Books-A-Million to offer up Mother's Day savings. Last year, B&N took up to 50% off select books, but it also cut the price of Godiva chocolates by 30%. So if you're picking up your gifts to deliver in person, this is a great way to grab a couple of options in a 1-stop shop.

Help Mom Feel Healthy and Relaxed

If anyone deserves a spa day (or three), it's your mom. What better way to treat her than to stock up on beauty and wellness items she can use to pamper herself? Macy's offered 30% to 60% off a selection of health and wellness gear last year, including products like air purifiers and humidifiers, which might not sound giftable, but can definitely make Mom's space more tranquil. Throw in some essential oils and yoga supplies, and she can set up her own wellness studio.

When you want to really pamper her, though, keep an eye out for a variety of Mother's Day gifts at stores like Walmart. Last year, the retailer had a selection of items for $25 or less, including candles, bath bombs, aroma diffusers, and more. And Macy's knocked at least 50% off a variety of skin care products and fragrance gift sets during its sale.

Know That Flowers Are a Fine Choice

Sometimes we just need to rely on the good ol' traditional floral route. Maybe you're not able to see your mom this year because you're still quarantining and haven't been vaccinated yet. Or maybe she's too far away and you won't be able to travel. Whatever the reason may be, you can still send her flowers to give her something beautiful to look at — and to keep yourself out of hot water.

The best Mother's Day deals could include great prices on roses at 1-800-Flowers, Costco, and Target.

If you're having flowers delivered, this is another instance where ordering early serves your wallet best. But if you forgot, you can still find savings in Mother's Day flower sales. Consider checking out Groupon, where you could score vouchers for arrangements of all types — including roses — as well as other gifts. In fact, last year the site cut up to 60% off, and prices started at just $12.

Shopping the big delivery companies? Look to Teleflora for modest Mother's Day discounts — about $10 off if last year's offer repeats itself. ProFlowers could knock 20% off again, and 1-800-Flowers could cut 15% off once more. Watch for specials, too. Last year, 1-800-Flowers also offered two dozen red roses with a vase and candle for only $39. Don't forget to check Costco if you're a member, as well! In 2020, it offered 50-stem Mother's Day rose bouquets for only $40, a deal so good it earned our Staff Pick designation.

If you're lucky enough to be visiting your mom in person this year, keep big box retailers in mind. Last year, Target had arrangements made up of a dozen roses for only $15. While each bouquet was a single color, multiple shades were available.

Go Budget-Friendly With Freebies

This year, freebies are back for Mother's Day. If you're able to visit with your mom in person, you can treat her to something sweet and save yourself some cash.

TCBY: Swing by a participating location on Sunday, and gift mom froyo from the iconic frozen yogurt brand. She'll get the first 6 ounces free.

The Cheesecake Factory: Here's a freebie you can treat yourself with, along with Mom. Through May 9, you can buy a $50 gift card and receive a $10 bonus eCard. Neither one will expire, so you (and your mom) can use them whenever is most convenient.

Smoothie King: Order at least $10 through the website or via the app, and get free delivery. This offer is valid at participating locations and through May 15.

Yogurtland: Here's another froyo freebie! Through May 9, buy a $25 eGift card and receive a free $5 bonus card via email. Bonus cards are valid May 10-31, so don't put off another visit for too long!

Readers, what Mother's Day gifts are you planning to buy this year? Let us know in the comments below!

Senior Staff Writer

Julie joined DealNews in 2015. Her work has been featured on MSN, Business Insider, Lifehacker, The Motley Fool, GoBankingRates, and Moneyish. In her spare time, she enjoys baking sweets, reading thrillers, and listening to an ever-growing list of podcasts.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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