Mother's Day Sales for 2023 Are Live! Here's What to Expect

Watch for stores to highlight traditional gifts, but think outside the box for a present that's original — and potentially more affordable.
Man gives mom Mother's Day gift.

NOTE: The information below was assembled before and during this year's Mother's Day sales. The holiday is now over, but you can still save! Check out retailers that offered Mother's Day sales in 2023, like Kohl's, Nike, and Amazon. You can also check out deals on popular Mother's Day gifts, such as clothing, jewelry, and flowers.

Mother's Day is a holiday for celebrating the mother figures in your life and showing them how much they mean to you. But it can also come with a lot of pressure to find the perfect gift and treat your mom to something special. If you're feeling the stress, the good news is we're here to help!

Check out our guide on what to expect from Mother's Day sales in 2023, as well as ideas for what to buy your mom for the holiday. And remember that if nothing else sounds good, flowers are perfectly fine, too.

When Do Mother's Day Sales Start?

Mother's Day falls on May 14 in 2023, and we started seeing sales for the holiday in mid-April. Last year, Mother's Day fell on May 8, and we saw offers as early as April 7. Expect even more promotions to pop up very soon, as the holiday is less than a week away.

Two young kids give gift to mom on bed.

What Mother's Day Sales Can You Expect in 2023?

If you'll be checking the 2023 Mother's Day sales for great gifts at great prices, you can expect plenty of company. We recently polled 317 of our website, Instagram, and Twitter users, and about 56% of the respondents said they were planning to buy gifts for Mother's Day this year.

Keep reading to learn how you and your fellow shoppers can save on presents for the holiday.

Mother's Day Freebies

Everybody appreciates a good freebie, and moms are no different. There's always a chance that restaurants may run special promotions where moms can eat free, which could be a boon if you're searching for Mother's Day brunch locations. But even if you don't see an offer like that, we already know one sweet deal that'll be available.

Stop by a participating TCBY store on May 14 and treat your mom to 6 ounces of frozen yogurt, totally for free! Keep an eye out for similar offers from other brands, as well.

Mother's Day Jewelry Sales

Jewelry is a classic gift for Mother's Day, so of course it's part of the holiday sales around the event. Even better is that the deals have the potential to be really great, so you don't have to break the bank just to give Mom a new shiny something.

You can treat Mom to something sparkly without spending a fortune, thanks to Mother's Day discounts at stores like Szul and Amazon.

For example, last year Szul offered a selection of rings, earrings, and necklaces starting at $20, with discounts reaching up to 90% off. Amazon also had Mother's Day deals on jewelry items, with rings priced from $12.75, earrings from $13.51, and necklaces from $15.29.

Jewelers such as Zales can be worth shopping, too. Last year, it knocked up to 50% off a number of items, including diamond earrings, birthstone necklaces, and standards like bracelets and rings. Blue Nile is another store that knocked up to 50% off select pieces last year, and it's doing the same in 2023.

If you don't see anything at these stores that feels right, look at department stores like Macy's and Kohl's for deals, too.

Mother's Day Clothing and Shoe Sales

If you'd rather refresh Mom's closet than her jewelry box, know there should be plenty of apparel and shoe deals to check out. Last year, Macy's provided apparel savings in the form of 25% off via a coupon code, while Reebok cut an extra 40% off sitewide and Saks Off 5th took up to 70% off for its Mother's Day sale.

SEE ALSO: What to Expect From Memorial Day Sales in 2023

One store to keep a close eye on is eBay, which offered a ton of apparel and shoe savings around Mother's Day last year. They took up to 74% off sneakers, including top brands like New Balance, ASICS, and Reebok. But the online retailer also discounted the following:

  • Superdry items by up to 70% off
  • Crocs by an extra 25% off
  • Reebok by up to 50% off
Even better, shoppers could combine these savings with eBay's overall Mother's Day offer, which took an extra 15% off.

If you aren't sure what to get your mom, know that gift cards are fine, too. Watch for brands like adidas to have discounted gift cards. Last year, they offered a $50 gift card for just $40 in early May, so it was an ideal last-minute Mother's Day gift.

Mother's Day Discounts on Sweet Treats

Does your mom have a sweet tooth? Keep an eye out for special deals from Target, which historically has put goodies like Lindt chocolate truffles on sale for the holiday. But Macy's has also been known to offer discounts of up to 50% off on gourmet chocolate brands. And last year, Amazon cut up to 31% off several big brands, like Ferrero, Kinder, Dove Chocolate, and Ghirardelli.

Want to opt for fruit instead of chocolate, or in addition to it? There's a chance warehouse stores like Sam's Club could offer items like a fruit-and-sweets tower for $30 again this year. In 2022, this tower came with apples, pears, brownies, chocolate-covered caramels, and other items.

Mother's Day Sales on Nontraditional Gifts

Flowers and jewelry are great gifts, but you might want to think outside the box for Mom this year. For example, if your mom is tech-savvy, she might appreciate a new device, and there should definitely be deals to find. Amazon took up to 56% off tablets, eBook readers, smart home devices, and other tech items around Mother's Day last year, while eBay cut up to 55% off Facebook Portal devices.

Is your mom the crafty type? Consider checking out companies like Cricut, which took up to $170 off machines and 30% off materials in its Mother's Day sale last year. Maybe she enjoys grilling. In that case, watch for retailers like Ace Hardware to take up to $150 off. Does she enjoy DIY projects and home improvement? Home Depot could knock up to 70% off a variety of Mother's Day gifts once again this year.

Mother's Day Savings on Pampering Gifts

If getting your mom to slow down and treat herself is difficult, maybe buying her all the things she needs to do so could make it easier. Consider buying cozy slippers; Amazon discounted them by up to 49% last year. Or give her a new drinking vessel that's for her alone. Mother's Day themed tumblers, bottles, and cups is another category that Amazon highlighted last year, and they offered savings of up to 58% off.

Need Mother's Day gift ideas? Go for nontraditional gifts and treat your mom to tools she can use for her favorite hobbies.

Also watch for stores such as Carol's Daughter to offer sitewide sales, like 30% off a variety of body, hair, and skin care products. You can shop these items and put together a pampering-related Mother's Day gift basket for your mom, so all she has to do is use the products. Want to treat her to some luxury beauty items? Kiehl's could bring its Mother's Day sale back again this year. In 2022 they took 25% off and offered free shipping with $50 orders, too.

Mother's Day Flower and Plant Sales

Some moms are hard to shop for, and usually they're okay with just seeing you for Mother's Day. If you don't want to show up empty-handed — or your mom adores plants in general — then flowers are totally fine. 1-800-Flowers tends to have multiple sales related to Mother's Day, from early events to last-minute offers to help the procrastinators. Last year at different times, they offered arrangements from $25, 15% off select gifts, and up to 40% off flowers, plus treat baskets, sweets, and candles.

Does your mom prefer plants over flower arrangements? Watch for Amazon to offer deals on a variety of greenery around Mother's Day. In 2022, we saw a 15" peace lily for $19, a 20" Guzmania bromeliad for $28, and up to 40% off select live Costa Farms plants in general. Needless to say, if you want to gift your mom something green, there are plenty of options!

Ready to shop? Check out all the best Mother's Day deals available now, and follow us on Facebook to get more great deal info!

Julie Ramhold
Senior Staff Writer/Consumer Analyst

Julie's work has been featured on CNBC, GoBankingRates, Kiplinger, Marketwatch, Money, The New York Times, Real Simple, US News, WaPo, WSJ, Yahoo!, and more. She's extolled the virtues of DealNews in interviews with Cheddar TV, GMA, various podcasts, and affiliates across the United States, plus one in Canada.

DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).


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