When the Apple Watch was first announced last September, rumors circulated about problems with the iDevice's battery life. According to 9 to 5 Mac, those rumors might be unfortunately true. "Our sources say that Apple is targeting 2.5 hours of 'heavy' application use, such as processor-intensive gameplay, or 3.5 hours of standard app use," the site reported. "Apple expects to see better battery life when using the Watch's fitness tracking software, which is targeted for nearly 4 hours of straight exercise tracking on a single charge."
Of course, Apple has consistently referred to its new wearable as a luxury watch first and foremost. So how does the timepiece hold up when merely keeping the time? "We're told that the Watch should be able to display its clock face for approximately 3 hours, including watch ticking animations, if nothing else is done with the device," the site said, noting that most users won't actually keep the display on continuously for that long. Apple is aiming for up to 19 hours of "mixed usage" each day, but "the company may not hit that number in the first-generation version."
Other Smartwatches Go All Day
We've previously discussed shoppers' distaste for the Apple Watch's high price, but how will consumers react to this report? After all, the Apple Watch's battery numbers lag way behind its competition. "As a point of comparison, the Moto 360 easily lasts a full day of mixed-use," Gizmodo pointed out. "Even the Samsung Gear S, which is essentially a full-fledged phone for your wrist, can go a full day easy. And of course, the Pebble Smartwatch, which is admittedly a very different beast, can last close to a full week on a single charge."
You can check out the full details of the 9 to 5 Mac report here. What do you think, readers? Will these battery life revelations affect your decision to buy an Apple Watch?