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The biggest online retailer on the planet just decided to ban two very popular streaming devices on its site.
On Thursday, Amazon announced that it would end all sales of the Apple TV and Google Chromecast media players by the end of this month. The reason behind this surprising move, according to Amazon, is to avoid confusion.
Both Apple TV and Google Chromecast don't fully support Amazon's Prime Video application. In an email the store sent to sellers, Amazon said that "Prime Video has become an important part of Prime. It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."
As a result, Apple TV and Google Chromecast will get the virtual boot after October 29. However, other streaming devices and consoles that support Prime Video, such as the Xbox One, PlayStation 4, and Roku set-top boxes, will continue to be sold via Amazon.
The good news is that this shouldn't have a negative affect on the prices we expect to see for these streaming players. While Amazon did slash the price of the Chromecast and Apple TV last Black Friday, other retailers like Newegg, Target, and Best Buy offered similar or slightly better deals of their own.
As for Amazon's Fire TV, we can only hope this means the e-tailer will offer more aggressive deals on its own streaming media options.
Readers, what do you think about Amazon's decision? Share your thoughts in the comments below!