Amazon Will No Longer Sell the Apple TV or Chromecast to 'Avoid Confusion'

The biggest online retailer on the planet just decided to ban two very popular streaming devices on its site.
On Thursday, Amazon announced that it would end all sales of the Apple TV and Google Chromecast media players by the end of this month. The reason behind this surprising move, according to Amazon, is to avoid confusion.
Banning Items That Don't Support Prime Video
Both Apple TV and Google Chromecast don't fully support Amazon's Prime Video application. In an email the store sent to sellers, Amazon said that "Prime Video has become an important part of Prime. It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."
As a result, Apple TV and Google Chromecast will get the virtual boot after October 29. However, other streaming devices and consoles that support Prime Video, such as the Xbox One, PlayStation 4, and Roku set-top boxes, will continue to be sold via Amazon.
We Will Still Find Deals on the Apple TV and Chromecast
The good news is that this shouldn't have a negative affect on the prices we expect to see for these streaming players. While Amazon did slash the price of the Chromecast and Apple TV last Black Friday, other retailers like Newegg, Target, and Best Buy offered similar or slightly better deals of their own.
As for Amazon's Fire TV, we can only hope this means the e-tailer will offer more aggressive deals on its own streaming media options.
Readers, what do you think about Amazon's decision? Share your thoughts in the comments below!

As for blocking Chromecast I don't see that as a big deal. I have Chromecast, but my Android devices have older versions that are not new enough to stream to it. The apps that do work want access to all of my personal information. Great marketing ploy to collect viewer demographics while providing little benefit.
Yes Amazon tracks me as much as Google. But Amazon doesn't have access to my Google+ account. Yet.
By not selling AppleTV, Amazon makes it harder for Apple to distribute a device that will serve to undermine Amazon's own subscription service. Using the rationale that Chromecast or AppleTV don't interact well with PrimeTV is window-dressing, as such technical issues could easily be resolved if they were motivated to do so.
In summary, Amazon has no legal obligation to sell its competitors' products on its website; it is smart to discontinue sales of products that undermine its company interest.
PS: It would be so easy for Amazon to support the Chromecase and I wish that would happen.
Correct. It's easy to blame Google and Apple, but at least in the case of Chromecast -- Amazon wants users to use its "version" of Android and not play by Google's guidelines.