A Ballsy & Bellsy Christmas Tune: Kmart's "Show Your Joe" Commercial

For some, the latest Kmart commercial pushes the boundaries of good taste. For others, it's almost as funny as "Ship My Pants!"
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User Experience Researcher

Kmart's ad wizards have done it again! After the infamy of their last viral commercial, "Ship My Pants", the company delivers a second envelope-pushing (or just juvenile) can't-help-but-go-viral ad for the holidays.

The ad spot in question seems designed to make people get their boxers in a bunch over it, after all, you can't help but ponder the anatomical realities of what we're seeing and most people just won't be comfortable with having that shoved into their faces. (Think of the children!) But, with over 10 million views, whether you love it or hate it, we'd say it's doing its job.

What do you think, readers? Inappropriate, or just ... cheeky? Let us know what's on your mind in the comments below.

User Experience Researcher

Jeff Somogyi is the DealNews User Experience Researcher. Since working here he's written deals, features, promotional and newsletter copy, blog posts, as well as scripts for our videos. Follow him on Google+, Twitter at @sommerjam or his blog.
DealNews may be compensated by companies mentioned in this article. Please note that, although prices sometimes fluctuate or expire unexpectedly, all products and deals mentioned in this feature were available at the lowest total price we could find at the time of publication (unless otherwise specified).
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5 comments
kjcaufield
Whaaa? Why is this inappropriate? :p I can think of many more inappropriate ads (like the one I get for some men's magazine in Wired every month. Or for some action movies or or or...). Certainty it is no more risque than watching people dancing on tv (or a Bollywood movie)
Not seeing the fuss. I think it is cute & funny :)
December 2, 2013
galoot
Very funny and so very smart.
December 1, 2013
terib223
Makes me laugh!
November 23, 2013
ethanvyce
it's hilarious. i'm going to buy joe boxer from them just to spite the crybabies
November 23, 2013
snooperz
My Girlfriend just loves this commercial.
November 23, 2013