A Ballsy & Bellsy Christmas Tune: Kmart's "Show Your Joe" Commercial

For some, the latest Kmart commercial pushes the boundaries of good taste. For others, it's almost as funny as "Ship My Pants!"

Kmart's ad wizards have done it again! After the infamy of their last viral commercial, "Ship My Pants", the company delivers a second envelope-pushing (or just juvenile) can't-help-but-go-viral ad for the holidays.

The ad spot in question seems designed to make people get their boxers in a bunch over it, after all, you can't help but ponder the anatomical realities of what we're seeing and most people just won't be comfortable with having that shoved into their faces. (Think of the children!) But, with over 10 million views, whether you love it or hate it, we'd say it's doing its job.

What do you think, readers? Inappropriate, or just ... cheeky? Let us know what's on your mind in the comments below.

Jeff Somogyi
Contributing Writer

Jeff Somogyi is constantly trying to come up with ways to surprise and delight audiences the world over. He takes humor seriously ... too seriously. (Honestly, we've never seen him laugh ... it's kinda creepy.)
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Whaaa? Why is this inappropriate? :p I can think of many more inappropriate ads (like the one I get for some men's magazine in Wired every month. Or for some action movies or or or...). Certainty it is no more risque than watching people dancing on tv (or a Bollywood movie)
Not seeing the fuss. I think it is cute & funny :)
Very funny and so very smart.
Makes me laugh!
it's hilarious. i'm going to buy joe boxer from them just to spite the crybabies
My Girlfriend just loves this commercial.